The Embedded Librarian: Reference Services in the Trenches

Jackie Wolf

65% Drop in Reference Transactions

Fundamental Change in Access to Information

Information is physical

Information is everywhere!!!

Solution: “Embedded Librarianship”

Become Part of the Mental Process

Information may be virtual, but students still want a physical service.

Students vs Faculty

Physical Location = Common Ground

Physical Location = Independence and Flexibility

Physical Location= Alternative Funding Sources

Conclusion

To serve users librarians need to be where their users are, and where their users work.