Primary Research
questionnaire/Survey
Primary research: Survey
These are pictures of various individuals taking the questionnaire I set out , also the second image is an image of all the questionnaires which were answered. I decided to give these questionnaires to various individuals of different ethnicities and culture, to be able to have a wider target audience.
Question 1
Are you Male or Female ?
Male Female02468
10121416
This study shows that females were more dominant than males in this survey.
QUESTION 2
How old are you ?
under 1515-1920-25
This shows that a vast majority of ages were between the ages of 15-19.
Question 3
How often do you buy a sport magazine
?
Weekly Monthly Never0
2
4
6
8
10
12This shows that a vast majority of people buy a sports magazine monthly.
Question 4
How much will you pay for a sports magazine ?
0-99£1.00-£1.99£2.00-£2.99£3.00 Or more
This study shows that a vast majority of individuals will pay between £1.00-£1.99 for a sports magazine.
Question 5
What Sport are you interested in ?
FootballRugbyTennisCricketBoxing
This study shows that majority of individuals who took this questionnaire prefer Football as the main sport.
Question 6
Do You Have any interest any other sport than the ones
mentioned ?
No Yes0
2
4
6
8
10
12
14
This study shows that majority of individuals who took this questionnaire do not prefer any other sport or are not interested.
Question 7
If yes what sport?
Badminton Golf0
1
2
3
4
5
6
7 This study shows that majority of individuals who are interested in other sport prefer Badminton.
Question 8
Would you prefer a Male or Female on a sports
cover ?
Male Female
This study shows that majority of individuals who took this questionnaire prefer a male on a sports magazine cover.
Question 9
If Male/Female why?
Male more appealing to Female Au-dienceFemale more ap-pealing to Male au-dience
This study shows that majority of individuals who took this questionnaire prefer a male on a sports cover as its much more appealing.
Question 10
Should there be more than 1 image on a sport
cover?
No Yes 02468
1012141618
This study shows that majority of individuals who took this questionnaire prefer only 1 image on a sport cover.