Qurius visiondoc.
2 3
A Qurius View
“The parameters that underpin our vision are in constant flux, assailed by external factors that force us to re-align and re-focus the vision from time to time. This document needs to be seen in that context. It is a fluid, never-ending story, one which will change and evolve depending on circumstance - but the vision itself? That remains true, always.”
Leen Zevenbergen, CEO, Qurius N.V.
Qurius VIsION dOC. 2010 5
we introduce to you
‘the new Qurius’
Qurius provides technology answers: design, architecture, infrastructure, deployment and systems management of Microsoft-based business and IT solutions. Headquartered in Zaltbommel, the Netherlands, we serve customers across Europe, including Belgium, Germany, Italy, the Netherlands, spain, the United Kingdom and the Czech Republic. In 2010, we openly declared a target of 100 per cent sustainability by 2014. A bold objective, designed to drive the company to European leadership in the field of sustainable ICT. We aim to be the number one choice for customers with the same ambition and the same sustainability goals. Qurius has been publicly quoted on Euronext Amsterdam since 1998. For more information, visit www.qurius.com.
Qurius VIsION dOC. 20106 7
1. Before the Vision - The Values 9
2. Our Mission & Vision 10
3. Qurius: It’s in the Name 12
4. Building Brand Value 14
5. It’s Time to Make a Change 18
6. Opening doors 20
7. Three Pillars for the Future 22 a. Innovation
b. Sustainability
c. New Way of Working
8. A Professional structure 24
9. The International Leadership Programme: Unique Trust 26
10. Ambitious Targets, Ambitious Growth 28
11. The Technology Link 32
12. The Code of Conduct; Our Values in Practice 36
13. It’s Teamwork 40
CONTENT Qurius VIsION dOC. 2010
Colophon
April2010
This report is a publication ofQuriusNV
Visiting addressQuriusNVVanVoordenpark1A5301KPZaltbommel
Postal address P.O.Box2585300AGZaltbommelTheNetherlands
t+31(0)418683500f+31(0)418683535
Further informationForquestionsorcommentsconcerningQuriusInvestorRelations,pleasecontactSuzanneSchaapman,ManagerInvestorRelationsQuriusN.V.,[email protected]+31(0)418683500. Concept, design and realisationBarnyardCreativePowerhouse,Bilthoven
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©2010QuriusNV:MaterialonthesepagesiscompanyconfidentialinformationandcopyrightQuriusN.V.Itmaybeprintedandreviewedforpersonalreference,butnototherwisecopied,alteredinanywayortransmittedtoothers(unlessexplicitlystatedotherwise)withoutthepriorwrittenpermissionoftheExecutiveBoard.
Qurius VIsION dOC. 20108 9
Before the Vision - The Values
“don’t try
to be successful,
but
try
to be
of value”
Valuesrepresentthe‘soul’ofourcompany,itsessenceandultimatelyitscharacter.Ourvaluesdefineourinteractionwithourenvironment-sociological,economicalandecological.Theydefinewhyouremployeeswanttoworkforus,whycompaniespartnerus,whycustomerschoosetoworkandstaywithus,whypeoplebelieveinourfutureandcontinuetoinvestinus.
Withoutdefinedvalues,withoutacharacterorcorporateculture,wecannothaveatruevision.Valuescanbeverypersonaland,consequently,sharedpersonalandcorporatevaluescanbeapowerfulcentralforce,aunifyingcalltoactionwithcommonunderstanding,commonbeliefs,commongoalsandacommondirection.
It’simportanttohaveasharedvision,butit’scriticaltohavesharedvalues.Valuesthatareinherent,entrenchedandentwinedineverythingwedo.Ourcompanyvaluescanbesummarisedinthefollowing-weaimto:
Be a primary advocate and example of •Sustainability: WorkingtothethreeprinciplesofPeople,PlanetandProfitandwhereanydevelopmentshouldmeettheneedsofthepresentwithoutcompromisingtheabilityoffuturegenerationstomeettheirownneeds;
Make a positive difference: • totheworld,andourworkshouldreflectthedesiretoleavetheworldabetterplacethanwhenwefoundit;
Be trusted, authentic, open and honest: • tothosearoundusandtoconsistentlyseekandspeakthetruth;
Take responsibility: • we’reaccountableforouractionstowardsothers,thecommunityandtheworldaroundus.Webelieveinthemaxim-“Saywhatyoudo,dowhatyousay;”
Have mutual respect for all our stakeholders: • -customers,employees,shareholdersandpartnersalike.Wevalueourselvesandothers,propertyanddiversity.Weunderstandwhereourrightsendandsomeoneelse’sbegin;
Be compassionate and courageous: • toshowcareandkindnessforothers,helpingotherswhoareinneed.Tofacechallengingsituationswithconfidenceanddetermination,standingupforourconvictionswhenconsciencedemands;
Value life in all its forms:• andenjoyeverysinglemomentofeverysingleday.
Valuesonlyhavetruemeaningwhenweimplementthemconsistently,carefullyandclearly.Andevenindifficulttimes,whenthepressureison,wemusttryandadheretothem,becauseonlythencanwetrulycallthem‘ourcorevalues.’
1.
10 11
Our mission:Wepartnerwithourcustomerstodaytohelpthemfacethechallengesoftomorrow.WedothisbydeliveringsustainableICTsolutions,servicesandinfrastructureswithvisible,sustainableperformanceandpermanentvalue.Ourfutureandthefutureofourcustomersarealigned,soweworkalongsideallofourstakeholderstodriveabetterfutureforallofus-underpinnedbysustainabletechnologysolutionsandenvironments.Andourdefinitionofsustainability?Aquicklookatotherdefinitionsfirst:
Anenvironmentallysustainablesocietysatisfies•thebasicneedsofitspeoplewithoutdepletingordegradingitsnaturalresourcesandtherebypreventingcurrentandfuturegenerationsofhumansandotherspeciesfrommeetingtheirbasicneeds.Sustainabilityisthecapacityofsomeonetoendure.•Itisabilitytoliveorsustaininanyopposingorfatalconditionandalsooneofthemostimportantpropertiesoflivingspecies…
Qurius defines ‘sustainability’ as:
“sustainability is the long term orientation for people, planet and profit. For us, this means a sustainable company that provides long term direction and determines the well being of our people and the long term survival of our company. We believe that sustainability should be the default state - normal behaviour and feeling responsible for people and the environment around us at all times.”
Our vision: Quriusaimstobethebestpossiblepartnerforitscustomersincreatingabetterfuture.Todothis,andprovideacompletelysustainablefuturetoallmid-sizedcompaniesandgovernmentorganizationsacrossEurope,wealsoneedtohavescale.ItisimperativeforQuriustohavetherightlevelsofintelligence,knowledgeandexpertisein:
BusinessIntelligence(BI)•CloudComputing•CustomerRelationshipManagement(CRM)•EnterpriseResourcePlanning(ERP)•InternetTechnologies&HostingEnvironments•UnifiedCommunications•
Innovation,researchanddevelopmentarealsocriticalforQuriustoensurethatitmaintainsitsleadindeliveringfullyintegrated,whollysustainableservicesandsolutions.Onlywhenwecanofferthesesmartandintegratedsolutionstoourcustomerswillwebeabletoenterintolong-termstrategicpartnerships.Today,onlyMicrosoftoffersthetoolsandthislevelofintegrationinthemid-marketsectorandtheyareakey,trustedandmostvaluedtechnologypartner.
Qurius VIsION dOC. 201010 11
Our Mission & Vision
2. Ourvisionalsodescribesthedesiredoutcomesforourfutureandcreatesasenseofdirectionandopportunity.It’saworldwhere:
We’re best-in-class: • Weareambitious,weaimhighandwesettlefornothinglessthanperfect.Ourobjectiveistobecomethebestinourfield;wesetthestandard,anexampletotheworldaroundus-inspiringcustomers,partners,investors,employeesandpotentialemployees;
We make a difference: • tocustomersandallofourstakeholders-andbybeingacompanythatmatters-ofvalueandofworth-thathasapositiveimpactonourenvironmentandcontributespositivelytowardabetter,moresustainable,world;
We care:• abouttheimpactwehaveontheworldaroundus.We’refullyawareofthedelicateglobalbalance.Asaresult,we’rededicatedtoourcorporateresponsibilityprogrammeandtoasustainablefuture;andwecarepassionatelyaboutdeliveringonoursustainabilityaimsandobjectives;
Everyone wants to work for us - or with us: •we’vecreatedsuchastimulating,challenging,vibrantandrewardingenvironmentthatwe’retopofthelistforpotentialcustomersandfirstinlinefortalentedpeople.Everyonewantstobepartoftheinspiration;
We embrace and understand the ‘New Ways •of Working’:withoutconstraint,withoutshackles.Unfetteredandunhindered.Anewgenerationhasadifferentwork/lifebalanceandevolvingneeds.Variety,challenging,satisfying,morallyright-thesearejustsomeoftheemploymentdemandsofadigitalgeneration,alreadyaccustomedtobeingalwaysonline,alwaysonthepulse.Ourvisionencouragesinnovation,newwaysofworkinganddifferentwaysofthinking.Talentedpeoplewanttocreate,toinnovateandworkonchallengingissuesandthemostdifficultprojects.Andcustomersdelivertheirmostdemandingventuresandtheirmosttestingassignmentstowherethetalentresides,innovationflourishesandsolutionsaredelivered;
It’svitaltobuildacompanybasedonthisdynamicvision,becauseintheyearstofollow,talentwillbecomeincreasinglyscarce.Researchhasrepeatedlyshownthatthenumberofworkingpeoplewilldiminishovertimeandattractingthebesttalentwillbeamajorchallengeforthefuture.Creatingahighenergyenvironment,avibrantplacefullofeffervescenceandvigourwherepeoplearenotonlyrewardedbutsupportedandstimulatedtogreatness-that’showwewillstayaheadofthepack.
Asthesayinggoes:“ifyoudon’treachforthestars,you’llneverreachthemoon.”That’swhywe’reaiminghigh.Ourdreamisboldbutthevisionisthere.Nowthedifficultpartbegins-livingit!
Qurius VIsION dOC. 201012 13
Sowasitanaugurorprophetwhoselected‘Qurius’astheorganization’snamethosemanyyearsago,knowingwhatthelongtermfuturewouldbring?Ourcompanynameisaveryusefulandhelpfulone,andfitsperfectlywithourvaluesandvision.
Peoplewhoarecuriousareaimingtoattainknowledge,tolearnandseekadvancement.Andthisisexactlythementalitythatwefosterinourcompany.Ourcuriosityisaimedatcreatingabetterworld,questioningourownroleandthepartweplay.We’reinquisitive,alwaysprobing,delvingintoissuesandanalysingproblemstofindthesource.Enquiringmindsareconstantlyactive,persistentlyrootingoutsolutionstocomplexproblems-alwayslookingforwaystofix,repairandimprove.
Forwardistheonlydirectionweknow.Curiosityisatraitfundamentaltodiscovery,toinvention,innovation,developmentandgrowth.Henceourname‘Qurius’;becauseweareinterested,enquiring,andinquisitive.Intellectuallycurious.
Rulesandregulationcanstifleingenuityandgrowth-oftenthesearchforoptimalsecurityisattheexpenseoftrust.Quriusaimstofosteracultureof‘trust’andtomakeitanintrinsicpartofworkinglife,creatingasafehavenacrosseverypartofitsoperations.Webelieveinabetterbalancebetween‘rules’and‘trust’.Itmakesnosenselosealltherulesandregulationsbecausemanyofthemarethereforgoodreason,butwewanttoencourageandcherishtheresponsibilityoftheindividual.Trustandindividualresponsibilitycanbegiventhespacetobreathebyleadership.Wewanttoimplementthisnewenvironmentforusandourcustomersbyencouragingcertainbehaviour,including:
Personalcontact;•Well-definedandsharedgoals;•Leadingbyexample;•Buildingtrustwithsensiblerules;•Confidencetobestowtrustandresponsibility;•Empoweringindividualstoachieve;•Followingasteadycourse,neitherwaveringnor•losingnerve;Bemildwithmisunderstanding,rigidwithmisuse;•Sharingknowledge,intelligenceandexperience;•Daringtoexperimentandlearningfromexperience.•
“I have no special talent. I am only passionately
curious.”
Albert Einstein
Qurius VIsION dOC. 201012 13
Qurius: It’s in the Name
3.
“Coincidence does not exist,” Jaworski writes in his book about synchronicity
Qurius VIsION dOC. 201014 15
Overrecentyears,Quriushasunder-estimatedtheimportanceandvalueofitsbrand-ithasn’tfeaturedhighlyonthecorporateagenda.Outsideitsexistingcustomerbase,thecompanyhasverylittlename-awareness.Today,that’sanadvantageaswehaveagreenfieldsiteonwhichtobuildourreputationintandemwithanewstrategicdirection,newaimsandobjectives.
Nowitwillbeacornerstoneofourstrategytobuildthebrandthroughclearandsystematiccommunicationswithourmainstakeholdergroups:customers,employees,societyandourshareholders.Communicationsarealmostalwaystwo-wayandweintendtobuildupmeaningfulrelationshipsthatproducemutualvalue.Quriuswillbeatrustedpartner,withintegrityandaninspiringspirit.Inessenceabrandisapromise.Itembodieswhoweareandthevalueswebelievein.Itisamaterialisationofouridentitywithrelevancetoallourstakeholders.Atthecentreofouridentitystands‘curiosity’.Wewanttounderstandandtoknow.
The Brand ExperienceWe’llmaketheQuriusbrandanexperienceinitselfandanyencounteroftheQuriuskindwillalwaysbecreative.AnyQuriustouchpointwillenergisetheintellect.Wewanttocreatelivelyandvibrantbusiness
environmentswherewewillactivelyparticipateinthedebateforabetterplanetanddeliverconcretesolutionsinourownpracticesaswellthatthosewhoaregearedandcommittedtothesamegoal.ThedevelopmentofQuriuswillbeabrandjourneythatsetsthestandard.We’llmakeourintentionscleartoallofourstakeholders,developingstrongandinvitingconceptsthatsupportourcommunications.PeoplewillpositionQuriusasasmartbrand-unleashingthecollaborativepowerofmanyminds,findingnewwaystoconnect,discoveringnewandinspiringsolutions.
The Brand Talks Quriusisabrandthattalks.Speakingtoitsaudiencesinthelanguagetheyunderstandandempathisewith.Communicationisinourgenes,it’sinourname.
We’llbeembarkingonanenergeticandinnovativebrand,marketingandcommunicationsjourneywithourcustomersandallourotherstakeholders.ItwillbeajourneythatempowersindividualsasQuriusbrandadvocates,bringingtogethermulti-disciplinedexpertsincommunicationsanddeveloping:anewbrandidentity;professionalrecruitmentprogramme;seminars,workshops,roundtablesandconferences;aQuriuscommunity;customerresearchandsurveys;commentandcasestudies.Quriuswillbeauniversallanguage.
15
Building Brand Value
4.
“We have chosen to focus on customers who are those mid-size European firms who care about the world in the same way we do. Our customers empathise with our aims and ambitions and our vision. It’s therefore imperative to make that vision visible to potential customers.”
Geerd schlangen, Chief Brand Officer
17Qurius VIsION dOC. 201016
THE NEW WAY OF WOrKiNG
sTArTs NOW
Qurius VIsION dOC. 201018 19
“Qurius wants to play a leading role in making the world a better place. It’s a strategic choice we’re making. Even with the understanding that ‘sustainability’ is a broad term; we are making the public statement that we aim to be 100 per cent sustainable by 2014.”
Weknowthisisaveryboldstatement.Nordoweyetfullyunderstandtheramificationsitwillhaveuponourcompany-eitheruponcostorrevenue.Butwhatwedoknowisthatitistherightchoice-itmarrieswithourvalues,ourvisionandourbeliefs.Itistherightthingtosay.Itistherightthingtodo.We’reambitiousandwewillmakeithappen.
Weliveinadifferentworld-certainlyveryunliketheonewegrewupin.Andifbehavioursdonotchange,theworldasweknowitwillceasetoexist.Resourcesarerunningdryandit’stimetochoosetherightdirection-achoiceforchangeandtoshowwereallycare.It’salsoourduty-toourselves,ourfellowcitizensandfuturepopulationsoftheworld.Wehavearesponsibilitythatwecannotshirkordeny.
There’salotofpersuasiveresearchthatclearlydemandsabehaviouralchange-amoreresponsibleapproachtohumanityandEarthmatters.There’salsoplentyofevidencetosuggestthattheICTindustrycantakethelead.TheQurius‘vision’clearlystatesthatwecareandwewanttomakeadifference.Sowewillbeatechnologycompany,inspiredbyinnovationandwillingtomakethedifficultchoices,tobothshowthatwecareandhelpmakethedifference.Inachangingworld,it’stimetomakeachange.
A Commercially Sound ChoiceWeareconvincedthatthisvision-thismoralchoice-willnotonlycreateworth,butwilltransformthecompanyintoamorevaluableandresponsiblememberofaglobalcommunity-that’snotonlywhatwewanttobe,it’swhatwehavetobe.
Wealsobelievethatwantingtobe100percentsustainableisn’tanythingspecial-andnorshoulditbe,itshouldbecommonplace,standardandnormalbehaviourinanyorganization.Unfortunately,thisisn’talwaysthecase.Alltoooftenthecostimplicationsor,morefrequently,theperceivedcostimplicationspreventcompaniesfromtravellingthesustainabilityroad.
Weaimtodemonstratethatbeingafullysustainablecompanywillnotcreatecostsbutdrivesustainableprofit.Forus,it’saboutemphasisingthethree‘Ps’:People,PlanetandProfit.Andtakingthebroaderview,thisisaperfectlylogicalargument.Ourapproachwillincreaseprofitabilitybecausetheambition,theinitiativeandpracticalimplementationofthesustainabilityprogrammewillattractlike-mindedtalentandorganizationstoworkandpartnerwithus.Wefirmlybelievewecanandwillattractnewcolleaguesaswellasnewcustomers.
Someoftheseorganizationswillbeatsimilarstagesoftheirsustainabilitylifecycle,othersmaywanttolearnfrom,andshare,ourexperiencesandthechallengeswearesuretofaceonthejourneyahead-butaboveall,wewillallhavethesamesenseofcommunity.Andwearefullyawarethatwearenotmakingcorporatelifeeasybutthen,theworldisnoteasy.Key Business Drivers Remain UnchangedIt’simportanttoemphasisethatQurius’businessdriverswillnotchange.Profitabilityandcashflowwillremainthecompassesthatsteerourorganization.Butweknowthatmakingtherightchoiceswillleadtoincreasedprofitability.It’soneofourcentralgoalstobuildamorestrategicrelationshipwithallofourcustomers-describedinthenextchapter,‘OpeningDoors.’
Inthischangingworld,weknowthatwecanonlysurvivewithhealthyprofitsandwealsorealisethatthereisnoinfinitegrowthtoprofitability.Butneitheristhereaneedforinfinitegrowth.“Enoughisenough”,asthefamousDutchentrepreneurEckartWintzenusedtosay.
Butourdreamtobecomeanimportantopinionformerandleaderinourfieldofbusiness,demandsacompanyofstatureandsize.Tocommandrespectistheresultofouractions,butweneedtobeasizeableorganizationtohaveavoiceandwalkinafieldofgiants-andbeheard.
“It is curious that physical courage
should be so common in the world and moral courage so rare.”
Mark Twain
Qurius VIsION dOC. 201018
It’s Time to Make a Change
5.
“It is our aim to be the European Leader in the field of sustainable ICT. We want to set the standard and be recognised for it.”
Leen Zevenbergen, CEO
Qurius VIsION dOC. 201020 21
WearenotoneofthemanycommodityICTsuppliers.Nordowewishtobeone-it’sneitherpartofourstrategy,norconsistentwithourvalues,visionorambitions.Anotherreasontoavoidthatmarketisasimpleoneof‘smartbusiness’-therevenuesinthecommodity,lowmargin,businesssimplywillnotsustainorbuildourcompanyintoasustainableeconomically-viableentity.
“It is our goal to make ourselves, our products and services so intriguingly different that we can address our customers’ and potential customers’ long term needs.”
Everyresearchpaperoranalystreportdescribingthefutureaddressesavarietyofimportantstrategicissuestoourcustomersandpotentialcustomers.It’sclearthatmanyofourcustomers’decisionmakersareworriedabouttheirfutureandtheirsurvival.Howcantheymakesurethattheircompanyororganizationwillstillbeinbusinessandviablefiveyearshence?
Thestrategicissuestheyfaceare,amongothers;Sustainability• andtheneedtocomplywithgovernmentregulation;Innovation• inproductdevelopmentandmarketapproach;Social innovation• inthewayorganizationsandpeoplework(oftencalledTheNewWayofWorking).
Toputitbluntly;todayourcustomersarelookingatsurvivalandthemaindilemmaishowtoachieveit.Theyallunderstandthatwithinfiveyearsfromnow,everycompanyandorganizationwillhavetocomplywithnewandexistingsustainabilityrulesandregulations.Withoutcompliance,theywillnotbeawardedprojects,theywillnotselltheirproducts,andtheywillgooutofbusiness.Quriuscanhelptoanswerthefundamentalquestions.Wehavechosentobethethoughtleaderandopinionformerinthisfield.Wehaveelectedtoentertheuncertainworldof100percentsustainability.
Ourthoughts,ourorganization,ourpeople,ourproducts,ourservices-everythingwedohastobe100percentsustainable.Thismightseemimpossible,buttheseuncertainquestionsareexactlythesameuncertainquestionsfacedbyourcustomersandpotentialcustomerstoday.
Weareofferingalife-linetothemarketplace;bytalkingaboutourvaluesandourvision,ourexperienceandhowwe’resolvingboththesimpleandcomplexquestionsposedbydelivering100percentsustainability.And,importantly,byofferingtherightICTconsultancy,productsandservicesthatsupportanend-to-endsustainabilityprogramme.
“Customers are our key stakeholders. It is our goal to become a thought leader and opinion former in our chosen ICT field, and to become our customers’ partner of choice, helping them to survive through the tough challenges ahead. By establishing this objective, we are moving away from the ‘back door’ commodity delivery market and entering through the front door as partners and key strategic advisors. The result? substantially increased margins.”
Opening doors
6.
Qurius VIsION dOC. 201022 23
Ourvaluesandvisionnaturallyleadusintoourthreepillars,ourfoundationsforthefuture.Thethreepillarsare:
Sustainability: • Ineverythingwedo.Adifficultandchallengingpathwehaveelectedtofollow;
Innovation:• Ourthirstforknowledge,forsolutionsandthechallengesaheadprovidethelogicalsecondpillarofinnovation.Itwillbeinnovationthatturnsstrategyintosuccess;
New Way of Working: • political,sociological,economicandtechnologicalchangesarealldrivinganewwayofworking.Thewaysinwhichorganizationsandpeopleworkandorganizethemselveswillchangedramatically.
ThesethreeQuriuspillarsareveryprobablymirroredbyourcustomers’ownstrategicprinciples.Arewecominglatetothegame?Ourresearchsuggeststhat,whilsteverycompanymaybedevelopingsimilarprinciples-orpillars-hardlyanyofthemtakethemajorstepsneededtoqualifyasseriousinitiatives.Butastheleaderofthepack,wearewell-placedtobecomestrategicpartnerstoourcustomers.
Sustainability in PracticeBelowisalistofsustainabilityinitiatives,projectsandprogrammesthatarealreadyunderwaywithinQurius.It’sabeginning,andanylongjourneybeginswiththosefirstfewsteps.
Define our CO2 Footprint:• calculateourCO2footprint;minimiseitandcompensatewhatisleft;Sustainable propositions: • developingandintegratingsustainableelementsinourcustomeroffersandexamininganddeployingsolutionstoassistcustomers’ownsustainabilityperformance;Internal IT: • makesurewehaveasustainableinternalinfrastructure;Integrate the New World of Work: • theemployeedecideshow,where,when,withwhatandwhomheorsheworks.Keycomponentsarecustomers,location/interior,technique/IT,organizationandculture;Mobility: • makesureourtransportissustainable(cars,planes,trainsetc.)withoutlosingpointsoncustomerandemployeesatisfaction;Strategic customer dialogues: • strategicmeetingsbetweentopmanagementofQuriusandimportantcustomersandprospects,focusingonsustainability;Sustainable recruitment: • toguaranteeenoughinputoftoptalent,maintaininterest,focusonnewtargetgroupsincludingincreasesinwomen,employeesaged55+,andthosewithfunctionaldiversityandspecialneeds;Supply chain hearings: • suppliersandpartnersinformedaboutoursustainabilityobjectivesandneedtodefinehowtheycancontribute;Remuneration: • bonusesshouldreflecttheprioritiesandgoalsinrealisingsustainabilityobjectives.Startingwithtopmanagement;Communication: • externallyandinternally.
“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.” Walt disney
Qurius VIsION dOC. 201022 23
Three Pillars for the Future
7.
Qurius VIsION dOC. 201024 25
Quriusisatechnologycompanyandwillalwaysbeatechnologycompany-workingonintelligentsolutionsforitscustomers.Butwe’realsoacompanyaboutpeople.Ourvaluestalkabouttrust,mutualrespect,courageandcompassion.Theseareallhumancharacteristics,personalitytraitsthatwelookforineveryoneweemploy.Andwealsolookforpeoplewhowanttomakeadifference,whobelieveabsolutelyinoursustainabledream.Todevelopthebestpossiblesolutionsthataddressandovercomeourcustomers’challenges,weneedtohaveasolidtalentbase,employingconsummateprofessionals.ItisofutmostimportancetoQuriusthatweworkwiththebestprofessionalsinourfield-andconsequentlythatwearearespected,attractiveandsought-afteremployer.
“Qurius only wants to employ the very best professionals and will develop an environment in which these professionals want to work. Investment in training and education is a key component designed to attract and retain the best.”
Inordertobeabletofacilitatecustomers’successandourownstrategicvision,wehavetocommunicatewithcustomersatthestrategiclevel.Soweneedtohaveateamofprofessionalscapableofdeveloping‘futureroadmaps’forourcustomers.Thesefutureroadmapsarebuiltfromarangeofcriteriaanddesignedaroundourcustomers-matchingtheirneedstosupportingtechnologiesandinfrastructures-toenableourcustomers’stabilityandpotentialfuturegrowth.
ThisteamofprofessionalsiscalledQurius Strategy Consultants(working90hoursperweekandlovingit)andisaQuriusdivisionunderconstruction.TheQuriusStrategyConsultantsdivisionisanewgroupbeinggroomedforgrowthandrepresentsarealstrategicstepandasignificantdevelopmentinthefutureofthecompany.Thisteamwillinitiallybestartedfromwithin,butquickrecruitmentisneededtobuildasmallcohesiveunitthatoperatesonapan-Europeanbasis.Thedivision,aswellastheQurius Advanced Technology Group,willconsistofpan-EuropeanteamswithtalentassembledfromacrossourEuropeanoperations.
The Qurius Advanced Technology GroupisacollectionofQurius’finest.Themosttalentedgroupofprofessionalsbroughttogethertodevelop,basedonthecorporatevision,outstandingsolutionsandtoolstonurtureandunderpincustomers’owntechnologyinfrastructuresthatsupporttheirgrowthandeconomicdevelopment.
ThisgroupwillbethemainstayfordevelopingpanEuropeanproductofferingstoourcustomersandwillactivelysplittheproductdevelopmentawayfromservices,providingthecompanywithagreatopportunitytoshoreupanyleakageandstartcreatingsubstantiallyhigherprofitmargins.
AnotherimportantinvestmentingrowtharetheQurius Inspirience Centres.Thesearewherewecanvisualiseanddemonstrateoursustainability,innovationand‘NewWaysofWorking’strategies.TheStrategyConsultantswillbebasedatthesecentreswithworkshops,boardroomsessions,roadmapdevelopmentsandotherservicesbeingdeliveredacrossallofQurius’customersandpotentialcustomers.
QuriuswillbeamajorplayerintheEuropeanmarketplace.ItisourambitiontobeMicrosoft’smostimportantpartnerinsustainableITandinordertoachievethisambition,Quriuswillfocusonitsfourbigmarkets:TheNetherlands;Germany;Spain;andtheUK.Thesemarketswillgivethecompanythegeographiccoverageandplatformtowinevenlargerdeals,bothinindividualcountrymarketsaswellaspan-Europeancontracts.This‘GroupofFour’willalsoplayakeysteeringrolewithintheExtendedBoard,navigatingthecompanysafelyintothefuture.
Besidesfocusingonthefourbiggermarkets,QuriuswillbuildspecialisedteamsinsomesmallercountriesandtheseteamswillbestructuredtosupporttheoverallEuropeanQuriustargets.ThesespecializedteamswillfocusondevelopingmarketshareandestablishingafootholdinBelgium,ItalyandCzechRepublic.
EverymajormarketwillalsodeveloptheirownQurius Inspirience Centres -ashowcaselocationwherecustomerscanbeshownwhatourstrategyisandwhatourcapabilitiesare.Wherespaceandtimeallows,we’llalsobeableusethesevenuestoentertain,trainandconsultwithourcustomers.Andperhapsoverweekendswe’llbeabletooffercorporatehospitalitytohostourcustomersandtheirchildren,showingoffthelatesttechnologies.
TheseQuriusInspirienceCentreswillplayapivotalroleinpositioningQuriusinourmarkets,showingourNewWaysofWorking,demonstratinginnovationatwork,andhighlightingourproofpointsandwaystobecome100percentsustainable(theMicrosoftExperienceCentreonSchipholAirporthad36,000visitorsin2009,viewinganddiscussingMicrosoft’sNewWayofWorking).OurfirstInspirienceCentrewillbeopeninginQ3,2010inZaltbommel,TheNetherlands,andouraimistoopenasecondCentreinHamburgorBerlininthefourthquarterof2010.
Qurius VIsION dOC. 2010
A Professional structure
8.
2726 Qurius VIsION dOC. 2010
Todeliveronourvision,thestorymusthaveitsbeginning.Andchapter1isallaboutpatienceandmaintainingatrueandsteadycourseofaction.Andtosteerthatcourseandtodevelopastrongcompanyoverthecomingyears,itisabsolutelyvitaltohaveahighlymotivatedleadershipteaminthecountriesandatthehelm-andateamthatbindsseamlesslytogethertocreateatrueEuropeanorganization.Itisalsoaboutvalues-basedleadership;leadershipfocusedontransparency,sustainability,responsibilityandaccountability.
TheformationoftheInternationalLeadershipProgramme(ILP),acommittedgroupofinternationalleadersworkingalongsidetheExecutiveBoardprovidesthecompanywithgreaterfocusandclaritytodeliveronitsshort,mediumandlongtermstrategicgoals.Atthestartof2010,thefirststepsweretakentocreatethisstrongleadershipgroupcommittedtostayingtogetherforaperiodofatleastthreeyearsandwhoalsohavethedesiretomakeQuriusaEuropeanmarketleader.
AtthebeginningoftheyeartheExecutiveBoardinvitedaround25peopletotakepartintheILP.It’stheroleoftheILP,alongwiththeExecutiveBoard,todevelop,driveandimplementQurius’strategy,buildingonthefoundationswe’vedescribedearlierinthisvisionstatement.
Participationintheprogrammemeanstakinggreaterresponsibilitytodevelopandexecutethecorporategroupstrategytogether,andalsorequiresaninvestmentinthecompany.EachILPmemberhaspurchasedbetween€25,000and€100,000inQuriussharesforaminimumperiodofatleastthreeyears,demonstratingtrueconfidencein,andlongtermcommitmentto,thecompany.TheILPcommitmenttotalsa€1.5millioninvestmentandvaluablevoteofconfidenceinthecompany.
TheQuriusExecutiveBoardhasdevelopedashareoptionplanspecificallyforthepurposeofturningtheILPintoalong-termleadershipcommitment.Increatingthisstrong,highlycommittedEuropeanleadershipteam,Quriushopestolaythestrongestfoundationpossibleforthefutureofthecompany.
The International Leadership Programme: Unique Trust
9.
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Ambitious Targets, Ambitious Growth
10.
SustainabilityinpracticefocusesonPeople,PlanetandProfitability.AtQurius,werecognizethatprofitabilityisanimportantcornerstoneofourvision,avitalkeystonetobusinesssurvival.Generatinghealthylongtermoperationalperformanceenablesustoinvestinourvision,ourcompany,andproductsandservicesforourcustomers.Focusingonsustainability,innovationandnewwaysofworkingbyitselfoffernumerousopportunitiestoreducecostandenhancecorporateperformance.
Thinkofcostsavingsthroughlessenergyconsumptionwhenreducingmilestravelledperemployee,reducingcostsofmaterialswhenengaginginnewwaysofworking;replacingphysicalmeetings(bothnationallyandinternationally)withITsavvysolutions(officecommunications)thatleadtoreducedtraveltimeandtravelcosts.Andsoon.
Therefore,ontheonehandourvisioncallsforclearlydefinedlong-termperformanceparametersasagoal(outputparameter)andontheotherhandourvisionprovidesseveralopportunitiesforsupportingthisgoal(inputparameters).Bothparameterswillbefurtherdevelopedinthenearfuture.
Goingthroughatransitionrequiresinvestment.Investmentisnecessarytoprovidethecompanywiththerightpositionforitsnewvision.Thinkofinvestmentinanewcorporateidentityinallitsaspectsforexample,websiteandbrandingornewproductdevelopment.TheInternationalLeadershipProgramteamhasconsideredthatthistransitionisofutmostimportanceandmakingpersonalinvestmentsfromindividualandpersonalfundsintoQuriustoenablethistransition.
ThisconsiderablefundingallowsustomakeallthenecessaryinvestmentsforthetransitiontothenewQurius.Thesefundswillbeusedtoinvestinanewwebsite,inseveralhigh-tech‘Inspirience’Centresandinnewproducts.ThepurposeofearmarkingthesefundsinternallyistobeabletoconfidentlyassureourothershareholdersthatfundingofthetransitiontothenewQuriusisnotdetrimentaltotheexistingbusiness.
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iNNOVATiON is THE KEY
Qurius VIsION dOC. 201032 33
Technology is developing exponentially. Not only is computer processing power increasing at the rates predicted by Moore’s law back in 1965, but also the number of computer devices and the way we interact with technology. In more advanced countries, technology drives economies, healthcare systems, public services, banks and retailers to name just a few and private acquisition of computing power is growing rapidly.
33
The Link to Technology
11.
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Ifthereisonecertainty,itisthatoverthenextfivetotenyearstheworldweworkandliveinwillchangedramatically-anditwillbemostlydowntoallthisnewtechnology,newcomputersandnewsmartdevices-deliveringphenomenalprocessingpowerandinformationtoourfingertips.
A holistic approachWouldn’titbegreatifwecouldworkmoreefficiently,usingallthenewtechnologiesanddevicestocreateasmarterandmoresustainableworld?Wecan.Quriusbelievesthatthisistheonlywaytosustainourselves,ourbusinesses,ourworld.Ourtechnologicalapproachbaseduponthevisionarychoicesdescribedinthisdocumentinclude:
Weaimtoofferintegratedsmartsolutionstoour•customers.SolutionsthatintegrateproductsandservicesfromMicrosoftandothersthatempoweruserstoworkeffortlessly,withthefreedomtoworkanywhereandanytime;Ourcustomersarepartnerswithsharedaimsand•ambitionsinthesuccessofwhatwedotogether;Ourproductandservicesofferleadswith•sustainability,innovationandnewwaysofworking;Wewillfocusonmid-marketcustomersand•governmentorganizationswithoutneglectingourotherlarge,smallandmedium-sizedcustomers.
Today,deliveringaninformationsystemisalltoooftenfocusedontheshorttermgainandnotondurabilityorlifespanthatcanbeaccruedover15yearsormore.Suchsystemshavehighmaintenancecosts;andwilleventuallyneeddecommissioning,duetocomplexityandoperationalcosts.
Quriustakesabroader,moreholisticapproachindeliveringandimplementingsustainablesystems-whereweconsidereveryimpactpoint-ontheplanet,thepeopleandtheeconomicinvestment.Drivenbyadesiretoinnovate,westriveconstantlytoredefinesustainabilityandexpanditsscopeasabenefittoourcustomers
From Green IT 1.0 to 2.0SustainabilityisquicklybecomingakeyelementofITsolutions.WeseebothGreenIT1.0andGreenIT2.0initiativesevolving.GreenIT1.0describestheeffortinmakingITsustainable,usuallyfocussingonenergyconsumptionandreduction.
GreenIT2.0goesonestepfurtherandplaysanimportantroleinthestrategyofallofourcustomersand,withthehelpofIT,reshapesandrethinkstheirbusiness.Ittakesintoaccountnotonlytechnologies’abilitytobecome‘greener’butalsotheoverallimpactoftechnologyinhelpingtheentireoperationbecomesmarterandmoresustainable.Consequently,GreenIT2.0playsaveryimportantroleinQurius’productandservicesoffertocustomers.
Quriusaimstooffercustomersolutionsthatsupportstrategicneeds.Quriuswillthereforehavestrategyconsultants,experiencedinverticalsectors,innovationandmarkettrendstoensurerelevanceforcustomers.Theseconsultantswillbeabletodeveloplong-termsustainablesolutionsthatdemonstrateareturnoninvestmentwhetherthroughefficiency,productivityand/orenvironmentalgains.
ThroughtheAdvancedTechnologyGroup,QuriuswillcombineandintegratepartnerandproprietaryITtoolsets,gatheringandcombiningknowledgefromacrossEurope-todevelopproductandservicesanddeliveruniquesolutions.
Integration is criticalItisvitalthatthetoolsforbuildingERP,CRM,BusinessIntelligence,portals,mobilesolutions,andhostingalongwithothercommodityservices-inthecloud-likemailandunifiedcommunicationscanbeintegratedintoasinglepowerfulsolution.
Becauseofitssize,Quriusisoneofthefewcompaniesintheworldabletoofferthislevelofintegrationanddeliverthetruebenefitstocustomers-itisoneofQurius’keyuniquesellingpropositions(USPs).Besides
European Mid Market
Sales/Marketing
StrategyConsulting
Delivery
Support &Products
ConsultancyAdvice
Total integration
ERPPortals
CRMBusiness
Intelligence
MobileSolutions
Hardware & Infrastructure
Hosting(Cloud)
integratedsolutions,Quriuswillalsoofferspecificsolutionstodifferentindustrysectorsandgovernmentinstitutions.Today,Microsoftistheonlycompanythatcanofferthebreadthoftoolstodelivertotalintegrationacrossalloftheseapplicationsandsmartsolutionstomid-marketoperations.
From the CloudQuriusbelievesin‘cloud’(privateorpublic)computing.CloudcomputingisInternet-basedcomputing,wheresharedresourcessuchassoftwareanddataareprovidedtocomputersanddeviceson-demand,likeapublicutility.QuriuswillalsointroduceservicestothecloudthatinteractwithexistingERPsystemstosupportapplicationslikeCarbonFootprintcalculationswithadviceonreducingfootprintacrosslogisticsandsupplychains.AndalsoservicesinthecloudthatcanbeusedtooffsetCarbonFootprintbyinvestinginprojectsthatreduceCO2intheatmosphere.
Thereare-andwillbe-multiplesmartdevicesthatconnecttothecloud.Mobileapplications,tablets,touchscreens,thewallintheoffice,thekitchentable.AtQuriuswe’llfocusonmakingoursolutionseasilyaccessiblewhereveryouareandonwhateverdeviceyouhave.
Wewillbeabrokerforcommoditycloudserviceslikeemailandunifiedcommunications,offeringtheseaspartofoursmartsolutionsand,withthehelpofourpartners,offerthemostcosteffectiveandsustainablesolutionpossible.
“The most important thing? Choice. Any Qurius customer has complete freedom to choose where to host their applications and how to manage growth.”
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Itisimportanttomakeourvaluespartofourdailyworkandintegratethemintoouroperationateverylevel-insuchawaythatthevaluesbecomeourgenes,ourDNA.Here,weexplainourCodeofConduct-ourrulesofengagementandtenfundamentalprinciples,whichweexpectanddemandofeverysingleperson,inwhatevercapacity,whoworksforus.WewilldistributeourCodeofConductamongstallofourstakeholders,soeveryonecandecidehowtheyalignwithourCode.OurTenPromises:
1. We aim to be sustainable in everything we do: ourbehaviourandourfocuscontributetoour100%sustainableobjective;
2. Our customer always comes first:thedemandsofourcustomerswillbemetbeforeanythingelse;
3. We’ll be curious: we’llaskquestions,we’llsearchforanswersandwe’llfindthesolutions;
4. We have a ‘can do’ attitude: wewelcomethechallenges;5. We talk to each other:wecommunicateinpersononimportant
issues;email,voicemailandotherformsofindirectandimpersonalcommunicationwillbeavoided;
6. We listen: we’llbeopentoandwelcomenewattitudes,thoughtsandideas.We’llconsider,debateanddiscussbeforeanyjudgementcanbemade.Wewillalwaysrespond;
7. We treat each other and everyone as equals: internally,externallyandatalltimes;
8. We say what we mean and mean what we say:anagreementisanagreement:westicktoallofourpromisesandagreementswhichwemakewithourclientsandcolleagues;
9. We say what we do and do what we say: weareopen,honestandtrustworthyinourcommunications.Whatwesayistrueandcomplete;
10. We treat everyone with respect: allofourstakeholders,colleagues,customers,shareholders,partnersandeveryonearoundus.
The Code of Conduct; Our Values in Practice
12.
And, above all, we promote life...
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WE CArE. AND YOu?
Qurius VIsION dOC. 201040 41
WritingaVisionDocumentisonething.Butimplementingthevisionisthehardestandmostimportant.Inthepast,manyorganizationshavewrittenmanydocuments,believingthatcommittingthewordstopaperwasthemostdifficultpart.
AtQurius,weunderstandthattheimplementation-‘living’thewords-thatisthechallenge.Andsowe’vecreatedthisdocumentwithaninternationalteamofpeople-allfullycommittedto‘living’it.
TheInternationalLeadershipteam,gatheredintheILPprogrammeasdescribedinchapter9,takesfullresponsibilityforthecontentinthisdocument.Thisteamofenthusiasticpeopleisalsotakingtheresponsibilitytoimplementthevision.TheyhavecommittedthemselvestothefutureofQurius;bycommittingtimeandpersonalinvestmentinthecompany.
“We, the undersigned, believe in the Qurius vision in its entirety. It is our goal, and our responsibility to implement this vision. We are making this promise to all of our stakeholders.”
Ton Baeten
Thorsten Behrens
Lucas Brentjens
Mark Cockings
Jeroen van Erve
Fred Geerts
Antonio Gentile
Peter van Haasteren
Robert van der Kleij
Robert Lagas
Kay Laukat
Herman van Leeuwen
Chus Llorente
sören Moohrarend
Paul Olthof
Karl-Heinz Pluennecke
dick Rötgers
Chema sanchez
Geerd schlangen
Christian schneider
André sliedrecht
Evert smid
Markus stecher
Jeroen Verkuyl
Michiel Wolfswinkel
Leen Zevenbergen
It’s Teamwork
13.
Qurius VIsION dOC. 201042
living it!
Now the difficult
part begins
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