Rachael Rachael
RayRay
http://www.evancarmichael.com/Famous-Entrepreneurs/1506/summary.php
Emily Haubenstricker
5th Hour Business
Introduction RR
Biography RR
Lesson 1 RR
Lesson 2 RR
Lesson 3 RR
Lesson 4 RR
Lesson 5 RR
Quote 1 RR
Quote 2 RR
Quote 3 RRRachael Ray
Intro
duct
ion
Intro
duct
ion
Known for having an engaging
Known for having an engaging
and enthusiastic personality
and enthusiastic personality Five key qualities:
Five key qualities: Fun: likes to have fun, be fun
Fun: likes to have fun, be fun
Accessible: simple techniques
Accessible: simple techniques
Practice: success can be obtained
Practice: success can be obtained
on your own terms
on your own terms Optimism: engaging, faces
Optimism: engaging, faces
challenges head-on
challenges head-on Flexibility: open to new
Flexibility: open to new opportunities opportunities
Rachael RayRR
Biog
raph
yBi
ogra
phy
Rachael Ray
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Rachael Domenica Ray, born August 25, 1968,
Rachael Domenica Ray, born August 25, 1968,
Glenn Falls, NY
Glenn Falls, NY Background from Italy and Louisiana
Background from Italy and Louisiana Never had professional training but family owned
Never had professional training but family owned
many restaurants in Cape Cod, Mass.
many restaurants in Cape Cod, Mass. Travelled to New York, NY, for job, moved back to
Travelled to New York, NY, for job, moved back to
Lake George after a few years
Lake George after a few years Became food buyer for Cowan and Lobel, given
Became food buyer for Cowan and Lobel, given
title “chef”title “chef”
Eventually broke away, started her own business
Eventually broke away, started her own business
Less
on 1
Less
on 1
Keep Your Fire Fueled by
Keep Your Fire Fueled by
Having FunHaving FunLoves what she does, knows how to have
Loves what she does, knows how to have
funfun
Wanted to keep it simple—main key in
Wanted to keep it simple—main key in
large fan baselarge fan base
She has fun while cooking and is
She has fun while cooking and is
comfortable with what she does
comfortable with what she does
Rachael Ray
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Less
on 2
Less
on 2
Make Yourself Accessible To
Make Yourself Accessible To
Your Customers
Your CustomersShows herself doing everyday cooking
Shows herself doing everyday cooking
(opening cans, chopping veggies)
(opening cans, chopping veggies)No perfect or flawless kitchen
No perfect or flawless kitchenEasy and affordable ingredients from
Easy and affordable ingredients from
plain groceriesplain groceries
Personal brand based on everyday life
Personal brand based on everyday lifeRachael Ray
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Less
on 3
Less
on 3
You Do Not Need to Be a Pro
You Do Not Need to Be a Pro
to See Your Business Grow
to See Your Business Grow
No formal training—learned by watching
No formal training—learned by watching
and helping in family’s restaurants
and helping in family’s restaurantsDidn’t need expensive training to
Didn’t need expensive training to
become great: it’s proven!
become great: it’s proven!Experience that she received proved
Experience that she received proved
ignorant critics wrong
ignorant critics wrong
Rachael Ray
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Less
on 4
Less
on 4
Learn to See a Problem for
Learn to See a Problem for
its Potentialits PotentialHer prepared meals at Cowan and
Her prepared meals at Cowan and
Lobel sold wellLobel sold well
She knew there was a problem, she
She knew there was a problem, she
offered a solution
offered a solution
Problem: no time and no knowledge of how
Problem: no time and no knowledge of how
to cookto cook
Solution: created “30-Minute Meals” class,
Solution: created “30-Minute Meals” class,
taught class herself
taught class herselfRachael Ray
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Less
on 5
Less
on 5
Success Comes Hand in Hand
Success Comes Hand in Hand
with Sacrificewith SacrificeBeing an entrepreneur doesn’t mean time
Being an entrepreneur doesn’t mean time
off, different hours, or being home at will
off, different hours, or being home at willHave to sacrifice to get ahead:
Have to sacrifice to get ahead: Adapt to changes
Adapt to changes Take advantage of situations
Take advantage of situations Be open to new ideas and opportunities
Be open to new ideas and opportunities
Rachael Ray
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Quot
e 1
Quot
e 1 That’s why I don’t wear a chef’s
That’s why I don’t wear a chef’s
coat. I don’t even wear an apron.
coat. I don’t even wear an apron.
At home, I wipe my hands on my
At home, I wipe my hands on my
coat, I burn my fingers, and it
coat, I burn my fingers, and it
doesn’t look perfect. But it is my
doesn’t look perfect. But it is my
food. It’s the real deal….I’m
food. It’s the real deal….I’m happy that way.”
happy that way.”-Rachel Ray--Rachel Ray-
Rachael RayRR
Quot
e 2
Quot
e 2 You have to be open-minded
You have to be open-minded
when those early opportunities
when those early opportunities
present themselves. Take
present themselves. Take advantage of them whether
advantage of them whether
they’re going to make you a lot
they’re going to make you a lot of money or not.”
of money or not.”-Rachael Ray--Rachael Ray-
Rachael RayRR
Quot
e 3
Quot
e 3
My life has been a total accident
My life has been a total accident
– a very happy wonderful
– a very happy wonderful accident that I didn’t and
accident that I didn’t and couldn’t have planned.
couldn’t have planned.””-Rachael Ray--Rachael Ray-
Rachael Ray
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