Rachael WachsteinContent Marketing Director
Overview
1. What I’m reading…
2. Blogs I manage…
3. Social accounts I manage…
4. This is how I think…
5. Work Samples…
6. Why Me?
What I’m Reading...Online Resources (My daily go tos):
• Smart Brief on Social Media
• Content Strategist newsletter by Contently- Content marketing news, tips and trends
• Mashable
• Marketing Experiments- Research, case studies and tips for email marketing, social advertising and more
• Marketing Profs- Content, social media and email marketing news and tips
• Cadence 9 Newsletter- Surveys and other info on content marketing and social media
• Content Marketing Institute
• Search Engine Watch
• Association of Strategic Marketing newsletter
• Anything by Matt Cutts
• Daily Infographic
• Everyone Social newsletter
• Moz Blog
• Business Content
• Search Engine Land
Online Resources (My daily go tos):
• Social Media Today
• creativebloq.com
• Life Hacker
• Digital Trends
• Oracle Social
• Logic + Emotion
• All Facebook
• Brand Week
• Social Media B2B
Books I’m Reading Now:
• Keyword Intelligence by Ron Jones
• Social Media Marketing by Dave Evans
• YouTube and Video Editing by Greg Jarboe
Non Marketing Resources/Inspiration:
• TED
• BBC
• NPR
• New York Times
• Gawker
• Huffpost
• Entrepreneur
• Wired
• Bored Panda
• Daily Beast
Blogs I Manage...Aftermath Crime Scene Cleanup:
http://www.aftermath.com/blog
Real Property Management:
http://www.realpropertymgt.com/blog/
AM Conservation Group:
http://www.amconservationgroup.com/blog/
The Entrepreneur’s Source
http://www.entrepreneurssource.com/blog/
Social Accounts I Manage...Aftermath Crime Scene Cleanup:http://visual.ly/users/aftermathcrimescenecleanuphttp://www.slideshare.net/Aftermath_Crime_Scene_Cleanuphttps://myspace.com/crimescenecleanuphttps://plus.google.com/116743652186085612011/postshttp://www.linkedin.com/company/aftermath-inchttps://twitter.com/Aftermath90https://www.facebook.com/AftermathServiceshttps://www.facebook.com/AftermathCareshttp://www.pinterest.com/biohazardclean/http://aftermathblog.tumblr.com/http://www.vimeo.com/crimescenecleanuphttps://www.youtube.com/biohazardcleanwww.dailymotion.com/crimescenecleanuphttp://www.flickr.com/photos/107942854@N05/http://www.veoh.com/users/aftermathinc
Social Accounts I Manage...The Entrepreneur’s Source:http://www.slideshare.net/EntrepreneursSourcehttps://myspace.com/entrepreneurssourcehttps://www.facebook.com/TheEntrepreneursSourcehttps://delicious.com/tesourcehttp://www.pinterest.com/thentrepreneurs/http://theentrepreneurssource.tumblr.com/https://vimeo.com/thentrepreneursourcehttps://www.youtube.com/channel/UCz6kHVuvYtkEPTOf3J01rCAhttp://www.metacafe.com/f/channels/EntrepreneursSource/www.dailymotion.com/thentrepreneursourcehttp://www.flickr.com/people/109830598@N06/http://www.veoh.com/users/thentrepreneursource
Social Accounts I Manage...Other:https://www.facebook.com/DocPopcornhttps://www.facebook.com/ChildOrchardhttps://www.facebook.com/ChildOrchard
This is How I Think...Content Marketing Examples
PR/Marketing Campaign for Franchise Development: Chronic Tacos
Content Marketing ExamplesInfographic Development & Online Media Outreach
Target: Almost everyone is a potential customer
Objective: Build links to client brand hub from authoritative websites, SEO, Brand Awareness
Tactics: Created an infographic and pitch around Halloween and blood cleanup and conducted outreach to influential online sites. UMV: 45+ Million
The placement resulted in a huge spike in website traffic.
Content Marketing ExamplesInfographic Development & Online Media Outreach
Target: Adults with aging parents
Objective: Brand awareness, establish expertise
Tactics: Created an infographic and pitch around how to prevent falls, pitch to online outlets that serve as resources for families caring for the elderly.
“Preventing Falls: Five Dangers That Affect Senior’s Stability” published today, September 18, on Parentgiving.com (UV/mo: 29,211), a website dedicated to senior care. The post is a result of our outreach surrounding fall prevention and communication with Julie Davis, editor of the news website. The article utilizes BrightStar Care’s Sharon Roth Maguire as an expert source and offers readers information on the five main causes of falls, adapted from the Fall Prevention press release.
Content Marketing Examples
Brand Hub (blogging)
Target: Property Owners
Objective: Customer Retention
Tactics: Write unique, in depth articles on topics of interest to property owners.
The blog is the 4th most trafficked landing page on
the website. We promote the blog with
bi-monthly enewsletters to their customer base.
Content Marketing ExamplesInfographic
Target: Law Enforcement
Objective: Brand Awareness & Referrals, Inbound Links for Keywords
Tactics: Pitch infographic to online influencers, authoritative websites & blogs.
Content Marketing ExamplesAnimated Demonstration Videos
Target: Customers with questions about the crime scene cleaning process
Objective: Provide answers to common concerns, sales, SEO
Tactics: Created a series of animated videos to explain the client’s process, online distribution of optimized video content for search engine ranking benefits
Documentary Shorts
Target: Prospective clients and their families, media
Objective: Provide insight into the benefits of having professional in home care for dementia patients vs. trying to do it yourself
Tactics: Created a moving short documentary about a patient, her family and their caregiver to educate the public and generate media interest on the topic.
Content Marketing ExamplesSEO/Reputation Management for Franchise Development
When we first started with the client, negative results came up on the first page of search results for anything related to the CEO and the brand. This was having a negative impact on franchise sales. Our content marketing team set up a blog, created content optimized for important keywords and distributed content on a daily basis. The results have been very positive. In the example search, we were able to push the negative results to the third page.
Target: Brand Keyword SearchesObjective: Brand Awareness and Reputation ManagementTactics: Create optimized content and distribute through online
channels.
This is How I Think...Client: Chronic Tacos
Goal: Get media coverage of their brand in target markets where they have no presence
Problem: It is very difficult to get the media to write about a company’s desire to grow when there is no presence in that market. With this being the case, we needed to think outside of the box to create a story of interest.