RADIO, TELEVISION, AND
AUDIOVISUAL AIDS
Like public schools radio and
television stations have a responsibility to the public. Radio stations consider themselves as community minded.
USING RADIO
Educate the public more fully on work of the school Introduce new policies and practices Invite community cooperation in school improvement Awaken community interest and concern for public
education Assist the classroom teacher in instruction Explain the need for more financial support
Broadcast service to school
Advantages of radio for school Its immediate
Comfortable Quick Easy Focused Captive
Spot announcement News casts Infomercial Questions of the day Sports program Music program Discussions program Dramatic program and documentaries Talk and interview shows School forum Learning is for leaving School scene Ask the superintendent School wrap- up School rap up School today
Types of programs
It requires planning and cooperation Accept suggestion and constructive criticism. Know your limitations Do not drop in on them un announced Be on time for a live program or taping Submit all program copy and ideas in advance as
possible When writing radio use simple descriptive words that
form pictures Make sure all spot announcement are accurately timed Accept instruction for proper microphone technique After your production has been broadcast send letter to
station personnel to show appreciation for help.
Working with radio station
Write simple spoken words Try to keep one thought to a sentence Try to use the present or present perfect
tense Avoid using the word today Do not use synonyms Do not use pronoun Avoid direct quotes Always find a way of repeating a location Keep adjective to a minimum Use verbs…do not drop verbs Do not use appositions Do not start sentence with a prepositional
phrase
Writing for radio
Give attributions at the beginning of a sentence Pin point the location Avoid the first person Be conversational Be specific Every release should focus only on one topic Use strong action verbs to help the listener
visualized the story
Try to establish regular contact at a radio station Mail releases ten days prior to an event Prepare evergreen short features that maybe used at any
time and side bars that supports the more important story Make releases one page Type all copy double or triple-spaced on 8 ½ by 11 inch
paper using only one side Prepare sharp, legible copies Prepare a news and photo memo when someone of
importance is mentioned in release. Team up Sense of timing is important When u visit a station do not ask for a particular person
Working with radio personnel
Miniaturization and improved technology led to the development of video equipment that is smaller, less expensive more versatile and easier to use.
Television Opportunities
Electronic field production(EPP) Camcorder 8mm and Hi8mm video system Hi8mm video tape player/recorder television
Technological advances
It offers an extension of the radio report and supplemented with visuals
Flexible enough to permit the treatment of any subject in a dramatic and convincing fashion
Supplement classroom teaching Use to present news using a video
news
Advantages of using television/video tape
Television stations devoted exclusively to educational programs are called educational stations.
Using educational stations
CATV – Community Antenna
Television systems operate by picking up television signals and amplifying and distributing them by cable to subscribers television receiver for free.
It has capability of providing programming of their own origination. It is called cable casting
Capitalizing on CATV systems
Seek training before the interview Be early Coach yourself on how to answer a question
in 30 sec. Blend your manners and dress with your
message Gain credibility for an unpopular message by
admitting the problem Be conversational
Tips of airing program on CATV
Wear suits or dresses of soft medium colors Keep jewelry simple and uncluttered Men may require a little powder on bald head Women are advised to avoid heavy makeups and over
use of lipstick Glasses maybe worn Cooperate with the directors or floor managers during
the appearance When on air avoid necessary movements or gestures Move more slowly than normal Person being interviewed look , listen and speak to the
persons conducting interview talk in an ordinary conversational tones
Personal appearance to go on air
Participants should not worry about the role they are playing
Participants should resist the temptation to look at themselves on the tv monitor
Be on time
Preparing television talks Begin by picking a theme You must create interest at the start The ending of your talk is just as
important as the start of your talk
Avoid giving the impression that you are
reading your talk If you feel you must read your talk from a
manuscript, hold your script on your outstretched hand then drop your eyes to the script keeping your head erect
Action can be added by moving about from the desk or table you are seated
Speak clearly and directly into the microphone Whether seated or standing remember at all
times to talk directly to the viewers
How to deliver a talk on TV
THANK YOU!!
Can serve a multitude of purpose; all can demonstrate some phase of the school system operation that would be of interest to a segment of the public.
SCHOOL EXHIBITS
REPORTER:GENEVIEVE EDRALIN-LUSTERIO
Classroom exhibits Corridor exhibits All school exhibits Systemwide exhibits
IN SCHOOL EXHIBITS
Local store County fair Public libraries Hotel and bank lobbies Government buildings Shopping malls
OUT OF SCHOOL EXHIBITS
Who is responsible for the
exhibits? What is the best date and place
for the exhibits? Who is the audience? What is the purpose and theme? What should the content be? What display techniques should
be used?
PREPARING EXHIBITS
How should printed matter be prepared?
How should an exhibit be managed?
Should audience participation be planned?
What about publicity?
FILM STRIPS AND SLIDES
Filmstrips can demonstrate
problem situations and achievements in a school district
Good filmstrips can bring numerous invitations from community groups that want to see them
People prepare to see something
rather than hear about it It can bring actual conditions, good
or bad to the attention of the people of the community
Slides are flexible It cant substitute for other materials
and procedures that have been effective in telling the school story
Specific and limited to things not
requiring for motion Careful and detailed planning should
be completed Subject matter of production should
be selected and treated with particular target audience in mind
Presentation of picture story thru slides /filmstrips
It should not be used for
propaganda or to build up personalities
It should meet the requirement of good photography
Know which picture to show and whom to show
Write the script first and later take photos consistent with the script
Preparing the Presentation
Have quality equipment
available use multiple projectors record
the script or message Explain the slide presentation
personally have a question and answer
session
Presenting the materials
Effective audio visual device for furnishing information to the public
Can be easily understood and assimilated
Use to acquaint people with innovations accomplishments and challenges
Bring classroom to people who cant come to school
Use to anticipate needed changes and can develop a sense of pride.
MOVIES AND VIDEO TAPES
Carry out a definite objective Fit the type of audience/audinece3s
for whom it is intended Depict school conditions with truth
and accuracy Avoid “selling” personalities or
spreading propaganda
GUIDING PRINCIPLES
Meet the requirements of
excellent photography Tell a well organized story Cover only one general idea or
subject Explain the content in
understandable English Be financed with public funds
Plan to employ professional
producer Focus on students Editing Be alert to other potential
problems
PRODUCING FILMS AND VIDEOTAPES
Use during PTA meetings to
tell the schools story Use also during open house,
schools activity or schools graduation
Use to show schools in action to visiting accrediting agencies
USING the FILMS
Tape recorderOver head projectorChartsCD-ROOMs
OTHER AUDIOVISUAL AIDS
Use computer software programs
for video graphics generator Make charts large enough Restrict the details Talk to the audience not to the
chart Use a chart only when you need it Stand beside the illustrative
material
What to remember when employing audiovisual
materials
Use a large enough screen Have the room adequately
dark Pay special attention to
making yourself heard and understood
END**thank you***