User Experience Architect & CONSULTANT
Speaker, Writer & Story Teller
Alchemist & Beef Jerky Master
Who am I?
@CHANELLE777 | #RAILSCONF2016UX DOWNLOAD PRESENTATION HERE: BIT.LY/RAILSUX2016
What is User Experience?
@CHANELLE777 | #RAILSCONF2016UX DOWNLOAD PRESENTATION HERE: BIT.LY/RAILSUX2016
Competitive/Comparative Analysis
The best way to look at how your product can be successful is to look at what else is out there. A comprehensive analysis of competitor products that maps out their existing features in a comparable way can help to understand industry standards
and identify opportunities to innovate in a given area.
QUESTIONS
• What are the biggest pain points we are trying to solve, and who is doing it right? How can we align and restructure in order to make sense of the process?
• What can we implement from the leaders of Customer Support (ASP), to create an evangelistic experience?
RECOMMENDATIONS
• Do a deeper dive into the competitors while being focused on specific target users and by completing user testing on the competitor sites to determine best practices and pain points.
@CHANELLE777 | #RAILSCONF2016UX DOWNLOAD PRESENTATION HERE: BIT.LY/RAILSUX2016
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Process Flows
@CHANELLE777 | #RAILSCONF2016UX DOWNLOAD PRESENTATION HERE: BIT.LY/RAILSUX2016
Here is a small snippet of the branding
style that would be recommended to be used in the design while using narrational elements.
Branding Elements
@CHANELLE777 | #RAILSCONF2016UX DOWNLOAD PRESENTATION HERE: BIT.LY/RAILSUX2016
Semi-Conclusion: UX is important in Development
* DEV NEEDS UX
* KNOWING CAPABILITIES
* PROCESS FLOWS
“Design creates stories, and stories create memorable experiences, and great experiences have this innate ability to
change the way in which we view our world.”
— CHRISTIAN SAYLOR
@CHANELLE777 | #RAILSCONF2016UX DOWNLOAD PRESENTATION HERE: BIT.LY/RAILSUX2016
UX has come a long way and is
not going anywhere.
BUT we need to still bridge the
gap between design and development.
@CHANELLE777 | #RAILSCONF2016UX DOWNLOAD PRESENTATION HERE: BIT.LY/RAILSUX2016
Barriers into STEM Fields AGEISM, RACISM, SEXISM, NEPOTISM, OH MY…
@CHANELLE777 | #RAILSCONF2016UX DOWNLOAD PRESENTATION HERE: BIT.LY/RAILSUX2016
@CHANELLE777 | #RAILSCONF2016UX DOWNLOAD PRESENTATION HERE: BIT.LY/RAILSUX2016
Is it too late to be awesome?
“When you are content to be simply yourself and don’t compare or compete, everyone
will respect you.”
— LAO TZO, TAO TE CHING
@CHANELLE777 | #RAILSCONF2016UX DOWNLOAD PRESENTATION HERE: BIT.LY/RAILSUX2016
@CHANELLE777 | #RAILSCONF2016UX DOWNLOAD PRESENTATION HERE: BIT.LY/RAILSUX2016
Focus + Action = Momentum
@CHANELLE777 | #RAILSCONF2016UX DOWNLOAD PRESENTATION HERE: BIT.LY/RAILSUX2016
Focus is a byproduct of choice.
@CHANELLE777 | #RAILSCONF2016UX DOWNLOAD PRESENTATION HERE: BIT.LY/RAILSUX2016
“Excitement must lead to immediate action or you will lose the power of momentum.
More dreams die because we fail to seize the moment. DO IT NOW.”
— TONY ROBBINS
@CHANELLE777 | #RAILSCONF2016UX DOWNLOAD PRESENTATION HERE: BIT.LY/RAILSUX2016
Taking action. YES IT’S TIME FOR A STORY
@CHANELLE777 | #RAILSCONF2016UX DOWNLOAD PRESENTATION HERE: BIT.LY/RAILSUX2016
BIT.LY/MUTEDNATION
The results.
• I became depressed. (crap)
• I wrote the group and a post.
• The post went viral. (bummer)
• I became depressed again. (seriously?)
• I didn’t start until that Friday.
• A book was born. (FTW)
• I forgot to reward myself. (of course)
“Don’t ask what the world needs. Ask what makes you come alive, and go do it.
Because what the world needs is people who have come alive.”
— HOWARD THURMAN
@CHANELLE777 | #RAILSCONF2016UX DOWNLOAD PRESENTATION HERE: BIT.LY/RAILSUX2016