Raise. Reduce. Elliminate. Create.
[yellow tail]Redefining the market to own it“Blue Ocean” thinking
[yellow tail]Redefining the market to own it“Blue Ocean” thinking
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VintageHeritage
High Price
Budget Wines Premium Wines
Eliminate Raise
Reduce Create
EliminateWine buff jargonThe wine’s ageMainstream media marketing
RaisePrice, compared to cheap, budget wines
ReduceDifferent grapes: oaky flavour onlyDifferent wines: red, white, roséHeritage of vineyard
CreateEasy drinking image (like beer)Easier choice: red, white, roséSome fun
[yellow tail]Redefining the market to own it“Blue Ocean” thinking
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25
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Vintage
Wine Jargon
Fun Bottle
[yellow tail] Budget Wines Premium Wines
[yellow tail]Redefining the market to own it“Blue Ocean” thinking
[yellow tail]Redefining the market to own it“Blue Ocean” thinking
[yellow tail]Redefining the market to own it“Blue Ocean” thinking
[yellow tail]Redefining the market to own it“Blue Ocean” thinking