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4 facts about …Radiodays Europe 2012
160.404.658 ears cool cars fabulous food NO national radio
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Radio in Germany is regional, basically.
Dominated by AC-Formats from
Successful but boring!
northto
south
Radiodays Europe 2012
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Digital radio changes the gameBeside regional DAB+ -Slots: since August 2011 – one national Multiplex!!
Radiodays Europe 2012
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Content never heard before …... colours the life of German listeners.
Radiodays Europe 2012
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DAB+ players learned from fm markets New in town ? Don’t head for a 1 to 1 competition with existing and well positioned players.
Radiodays Europe 2012
National digital radio: more variety instead of more of the same.
young
old
femalemale AC
Music based Content based
christian
christian
info
culture
soccer
electronic
Rock&Popclassic
CHRCHR
AOR pop
easy listening
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How can digital radio be successful?
From the Regiocast perspective (and the hardware industry, too) content is the driver for selling digital radio devices.
Radiodays Europe 2012
The more exclusive and attractive the content – the better.
Perfect - we have an appropriate product here:
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4 bulletpoints of 90elf
New chance of programming: cluster by interest instead of cluster by music.
Exclusive content only accessible via digital listening: all matches from the first and second German soccer league. In addition the DFB Cup and selected matches of international leagues – for free, in full length, single or in conference mode.
For all marketing phrase lovers: it has not to be different, because it’s first.
Radiodays Europe 2012
It’s the first 24/7 soccer radio in Germany. Soccer news in the morning, soccer talk in the evening, live soccer on the weekends and on several weekdays.
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90elf: consistently digital by nature
90elf started in 2008 only via IP based transmission.
The IP technology was key to the key product feature and proof of innovation for listeners.
Radiodays Europe 2012
All matches, for free in full length:
single or in conference mode.
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Particularly in innovative use of social media/user interaction
Stand für die Hinrunde 11/12*Hörkontakte in KW 31 der Saison 2011/2012
90elf: consistently digital
Facebook conference
Soccer commentaries as personalized ring tones
Podcasts
Interactive talk show „Bolzplatz“
Radiodays Europe 2012
YouTube channel
Soccer news on demand(every 15 minutes)
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90elf: consistently digital
Worldwide unique: the individual football live conference.
Radiodays Europe 2012
The fans decide on their own which football games they want to mix up in their own live conference tool.
The 90elf.myKonferenz Tool switches through the channels, triggered by commentators of the single games.
Development of new services out of innovative technologies: 90elf. myKonferenz
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90elf is available on every platform -> iOS, Android, NOKIA/Win
Consistently digital: even in B2C capitalization
It’s successful – and it’s not for free (iTunes store: € 2,99)
Radiodays Europe 2012
Apps ranked by turnover
Apps ranked by number of sales
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Average listener contact per week
162.416461.542
533.934
701.644
1st 08/09 2nd 08/09 1st 09/10 2nd 09/10
970.159
1st 10/11 2nd 10/11
1.029.320 50,1 Mio. listeners 2011Collectivity of all 90elf listeners 2011 ( 2010: 34 Mio.)
1st 11/12
1.604.573
Source: Ranking for the 1st round 11/12 *listeners in CW 31 of the season 2011/2012
Highest Peak 2.000.612*
90elf: an IP based success storyRadiodays Europe 2012
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Challenge
FM DAB+ 90elf
analogue digital
DAB+ is a step ahead for traditional broadcasters – a step back for full digital broadcaster like 90elf.
Radiodays Europe 2012
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How to transfer IP Key Features to digital radio ?
The next big thing from Germany in a line of bratwurst, beer and mp3: dynamic reconfiguration™
Radiodays Europe 2012
Remember Key Feature 90elf: all matches. for free, in full length, in single or in conference mode.
Monday-FridaySaturday
90elf90elf
conference90elf
Game 190elf
Game 290elf
Game 390elf
Game 490elf
Game 5
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It works – on all DAB+ radios - not only on our branded hardware
Radiodays Europe 2012