@BeThereGlobal [email protected] +441730 894500
© BeThere Global Ltd. 2013 1
…turning conference content into profitable hybrid events
@BeThereGlobal [email protected] +441730 894500
© BeThere Global Ltd. 2013 2
Martin ShepherdlyCEO and Co-Founder BeThere Global
…turning conference content into profitable hybrid events
@BeThereGlobal [email protected] +441730 894500
Six examples
1. Global merger
2. Technical / marketing conference
3. Medical association education
4. Global congress
5. European congress
6. Public sector annual conference
© BeThere Global Ltd. 2013 3
…turning conference content into profitable hybrid events
@BeThereGlobal [email protected] 01730 894500
� 2 hour global launch of new company
� Live audience of 500 in London
� Audiences watched live stream on big screens in Manila, Paris and Singapore
� 2 streams – standard and HD
� Skype ‘loop back’ from Manila, Paris and Singapore
� Available on demand within 1 hour of event completing (for USA time zone)
© BeThere Global Ltd. 2013 41. Company Merger
@BeThereGlobal [email protected] 01730 894500
� Simply branded page
� Indexed Agenda (archive)
� Switch to HD stream
� Downloadable content
� Low cost, timely communication with global audience
© BeThere Global Ltd. 2013 51. Company Merger
@BeThereGlobal [email protected] 01730 894500
� Live webcast of General Sessions of annual EMEA developer conference in Amsterdam
� 7000 concurrent remote viewers
� Speaker presentations and app demonstrations
� Multiple camera input via vision mixer
© BeThere Global Ltd. 2013 62. Technical marketing conference
@BeThereGlobal [email protected] 01730 894500
� Viewable on mobile devices including Playbook and older BlackBerry devices
� On demand recording available within 60 minutes of event concluding
© BeThere Global Ltd. 2013 72. Technical marketing conference
@BeThereGlobal [email protected] 01730 894500
� Minimum 3 x 2 day courses per year
� Supports mission…“…to improve women’s healthcare services through the provision and broad dissemination of the highest quality education and research information around ultrasound in obstetrics and gynaecology”.
© BeThere Global Ltd. 2013 83. Education – medical
@BeThereGlobal [email protected] 01730 894500
© BeThere Global Ltd. 2013 9
� Often feature live ultrasound scans
� quality of image critical
� Live stream when physical attendance is over-subscribed
� additional revenue
3. Education – medical
@BeThereGlobal [email protected] 01730 894500
Scale of the opportunity
� 3,800 SQL Server professionals attended
� PASS has 120,000 members in 188 countries
� PASS TV - 18,000 hours of video was consumed by 3,500 unique viewers
� Substantial income achieved from selling on demand recordings
© BeThere Global Ltd. 2013 104. Global Congress
@BeThereGlobal [email protected] 01730 894500
� 3 day congress plus pre conference sessions
� 17 breakout rooms
� Keynote & selected sessions streamed live
� PassTV studio
Continuous live webcasting for 3 x 12 hour days (content repeated overnight)
© BeThere Global Ltd. 2013 114. Global Congress
@BeThereGlobal [email protected] 01730 894500
� Studio chat show, social media reports and updates, interviews with key speakers, exhibit hall visits, competitions etc.
� Hosts in temporary studio created a natural ‘buzz’, bringing physical and virtual audiences together
© BeThere Global Ltd. 2013 124. Global Congress
@BeThereGlobal [email protected] 01730 894500
© BeThere Global Ltd. 2013 135. European association event
@BeThereGlobal [email protected] 01730 894500
© BeThere Global Ltd. 2013 145. European association event
@BeThereGlobal [email protected] 01730 894500
� Workshop took place at end of 3 day conference
� Full day of recording broken into separate lectures
� Revenue through selling access
� Chapterised sessions
� Slide indexing to assist useabilityand navigation
© BeThere Global Ltd. 2013 156. Technical / academic workshop
@BeThereGlobal [email protected] 01730 894500
� Slide indexing to assist usability and navigation
© BeThere Global Ltd. 2013 166. Public sector annual conference
@BeThereGlobal [email protected] 01730 894500
© BeThere Global Ltd. 2013 176. Technical / academic workshop
@BeThereGlobal [email protected] 01730 894500
Three generators of revenue
1. Selling content
2. Sponsorship and advertising
3. Additional content paid for by others
© BeThere Global Ltd. 2013 18
…turning conference content into profitable hybrid events
@BeThereGlobal [email protected] 01730 894500
© BeThere Global Ltd. 2013 191. Selling content
Live streaming
On demand streaming
DownloadsPhysical media
Profit
Retain control and measurement Lose control and measurement
• Pay per view• Subscription• Pay per event, stream,
session or speech
• Low storage and data transfer costs
• Pay per view• Subscription• Pay per event, stream,
session or speech
• Low storage and data transfer costs
• As per streaming• Premium price for
convenience
• Higher duplication and distribution costs
• As per streaming• Premium price for
convenience
• Higher duplication and distribution costs
@BeThereGlobal [email protected] 01730 894500
Strong Appeal to sponsors and advertisers as likely to be highly specialised niche audience
How?
� On page branding, mentions in communications materials
� Pre, mid and post roll advertising – e.g. Associations Congress
� Logos and colours can be featured within player – e.g. Advantec Internet
� Physical media branding – e.g.PASS USB sticks
� Market research (e.g. integrated polling) – see demo
© BeThere Global Ltd. 2013 202. Sponsorship and advertising
@BeThereGlobal [email protected] 01730 894500
� Exhibitor theatre – upsell
� Studio – paid for interviews
� Pre produced “on-subject” documentaries and reports
� …other ideas we are yet to think of!
© BeThere Global Ltd. 2013 213. Additional content paid for by others
@BeThereGlobal [email protected] +441730 894500
© BeThere Global Ltd. 2013 22
Thank you
@BeThereGlobal
www.bethereglobal.com