Reference Architektur AviationINFORMATIK 201629th of September 2016
Dr. Eldar Sultanow (Capgemini)Dr. Carsten Brockmann (Capgemini)Kai Schroeder (Capgemini)Carsten Breithaupt (Lufthansa)
Public – Company Confidential – Customer Confidential – Sensitive
Copyright © Capgemini 2016. All Rights Reserved
2
Agenda
Methodology Domain Revenue Management & Pricing
Domain Architectures
Next Steps
3
Methodology for creating and submitting a reference architecture to the OpenGroup
Copyright © Capgemini 2016. All Rights Reserved
Initiation
Consolidation and analysis of existing material
Transformation of existing material into an Architecture Definition Document (ADD)
Submission of the ADD to the Open Group
Copyright © Capgemini 2016. All Rights Reserved
4
Agenda
Methodology
Domain Revenue Management & Pricing Domain Architectures
Next Steps
5
Domain Overview (1/2)
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Sales
Inventory Management
Sales Channel Management Reservation Ticketing
Direct Sales Channel & Shopping Sales Agent Channels
Ground Ops
Station Management Ground Staff Management Passenger Check-in
Load Planning Airport Infrastructure Baggage Management
Flight Ops
Operational Flight Planning Operations Control Crew Management
Flight Support
Product
Product Management & Design
Network & Fleet Planning
Fleet Planning Network Management
Network Data Analysis
Cooperations & Alliances
Scheduling Codeshare
Revenue Management & Pricing
Group Bookings Availability Management
Forecast & Optimization
Pricing
Marketing & Customer Care
Loyality Feedback & Complaint Customer Profile
Direct Marketing Customer Communication
Support
IT Services HR Finance
MDW Business Service Integration B2B, Messaging
Controlling DWH, BI Accounting
Business Process Integration Cross Domain Data Contract Management &
Procurement
SAP Management Catering Procurement
Marketing, Sales, Quality
IT Strategy, Technology IT Shared Services Additional Support Functions
6
Domain Overview (2/2)
Copyright © Capgemini 2016. All Rights Reserved
Sales
Inventory Management
Sales Channel Management Reservation Ticketing
Direct Sales Channel & Shopping Sales Agent Channels
Ground Ops
Station Management Ground Staff Management Passenger Check-in
Load Planning Airport Infrastructure Baggage Management
Flight Ops
Operational Flight Planning Operations Control Crew Management
Flight Support
Product
Product Management & Design
Network & Fleet Planning
Fleet Planning Network Management
Network Data Analysis
Cooperations & Alliances
Scheduling Codeshare
Revenue Management & Pricing
Group Bookings Availability Management
Forecast & Optimization
Pricing
Marketing & Customer Care
Loyality Feedback & Complaint Customer Profile
Direct Marketing Customer Communication
Support
IT Services HR Finance
MDW Business Service Integration B2B, Messaging
Controlling DWH, BI Accounting
Business Process Integration Cross Domain Data Contract Management &
Procurement
SAP Management Catering Procurement
Marketing, Sales, Quality
IT Strategy, Technology IT Shared Services Additional Support Functions
Copyright © Capgemini 2016. All Rights Reserved
7
Agenda
Methodology
Domain Revenue Management & Pricing
Domain Architectures Next Steps
8
Business Architecture - Capabilities
Copyright © Capgemini 2016. All Rights Reserved
Group Bookings Availability Management
Forecast & Optimization
Pricing
SearchFlightsMultiPAX
CheckSeatAvailabilityMultiPAX
SearchFlight
SeatAvailability
QuoteFares
ManageAvailability
Manage Influences
Manage & Distribute Fares
Calculate Prices
Monitor Competitor Prices
Calculate Forecast
Optimize Availability
9
Business Architecture – Process and Documents
Copyright © Capgemini 2016. All Rights Reserved
Reve
nue
Mgm
t
Define Strategy,
Objectives & Methods
Analyse Market &
define Tactics
Create Proposal
Govern Proposal
Govern Capacity
input output input output input output input output input output
Revenue Management Strategy
Fleet Plan
RM Goals/Budget
Codeshare/Prorate Agreements
Bid History
Market Information
Flight Schedule & Connections
Forecast for Price Elasticity
Assessment of Competition
Assessment of Market Potential
Market Goals & Tactics
Taxes and Charges
Product Portfolio & Price Points
Price Rules for Bundles
Deployed Fares
Bid Price
Partner Availability
Capacity (inc. Other Airline)
Saleable Capacity
Contingents
10
Data Architecture
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Ticket
Aircraft
Customer
Baggage
Flight- FlightNo- Origin- Destination
PassengerBooking- FlightNo- SeatNo
Flight Plan
TravelDocuments Seatmap
Seat- SeatNo
Freight Price
Contingent
Travel Agent
Flight Leg Leg InstanceAirport
Fare
arrives
departs
aggregates to ODI
assigned to
1 ?͙ n
1 ?͙ 1
n͙? m
owns
includes
11
Application Architecture
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Availability Management
Availability Calculator (Real Time)
Forecast & Optimization
Forecaster & Optimizer
Group Bookings
Group Offer Manager
Pricing
SearchFlightsMultiPAX
CheckSeatAvailability
SearchFlightUp9Pax
Calculate Forecast
Optimize Availability
Group Sales Tool
Group Reservation
Pricing Module for Group Reservation
SeatAvailability
ManageAvailability
Manage Influences
Fare Engine
FareQuote
Calculate Prices
Market Observation Engine
Monitor Competitor Prices
Manage & Distribute Fares
12
Technology Architecture
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Bookings & Direct Sales
• E-Commerce Web Portal backed by a Shop System
Forecast
• A typical Business Intelligence (Bl) architecture, consisting of: Data loader, integrator, storage and analyzer
Availability Optimization
• Linear Optimization Problem Solver such as IBM CPEX
Availability Management
• Availability Request Processor (highly throughput-oriented)
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13
Agenda
Methodology
Domain Revenue Management & Pricing
Domain Architectures
Next Steps
14
Next Steps
Copyright © Capgemini 2016. All Rights Reserved
Finalize ADD
Refine model and structure. Exchange with other organizations from the aviation business
Complete OpenGroup submission process