Questions
Advert Screen capture
1) Is your production fit for purpose? E.g. does it fulfil the codes and conventions of a TV advert? Is it 30-‐60seconds?
My advert fulfills some of the codes and conventions of a TV advert because it has some kind of slogan and a logo which is “the network that’s full with entertainment” It is less than 60 seconds so that’s another convention it follows. It goes against the convention that the product is always in your face because in this advert it isn’t focused on a phone much it’s more focused on the freebie you get if you join the network. It uses humor to grab the attention of the audience when the male character falls down the stairs. I think my advert uses a bit of testimonials because the male character is testifying to the quality of the phone network by saying when you join the network you get the free tickets.
2) Compare with original intentions – have you achieved what you set out to? Refer to your pre-‐production; script, storyboard, shot list and shooting schedule.
My original intentions were for the male and female characters to be racing on public transport and one of them getting to the cable cars first to get to the O2 then the other one falls on the floor crying hysterically and the phone network slogan comes up at the end. Some of the shots that I put in my storyboard were not used but most of my idea worked even though some of the things I planned did not work (e.g. going on the cable cars and the public transport race) However I achieved the race part and I did it in a house instead and used my brothers car for the transport instead. My original shooting schedule was during lesson times and I did some filming during these times and the shots were clear but it was more suitable for something like a film because it had long shots so when I changed my idea I filmed over the half term.
3) Technical qualities –
are there any flaws in the filming or editing? Does the advert look professional?
Some of the clips were quite shaky and when filming the lighting wasn’t the best but I when I edited in Adobe premiere pro I made the clips a little brighter. Sometimes the camera kept going out of focus and some shots kept coming out blurry so they needed re-‐shooting. Also when filming with the tripod it kept cutting off the actor’s head, so some shots were done without the tripod. It’s not the most professional looking advert but I tried my best.
4) Accessibility to Target Audience – does the show seem appropriate to the audience that you identified -‐ how/why?
I think it is appropriate to the target audience, which are teenagers and young adults because they get free tickets to concerts if they join the network so the idea is appealing. This target audience is the one that is most likely to go concerts/festivals. Also I think a lot of young people can relate, because when tickets go on sale everyone tries to get them and it’s quite stressful when you can’t find any so with this network you can save yourself the stress and
it’s for free when you join.
5) What were your contributions to the advert? How did you divide up the work? Did you feel like you worked well as a team?
I didn’t like the original idea my group came up with because I felt it was too boring and too long for an advert. At first it sounded good but not for an advert. So I changed the idea and made the advert so it can focus more on the freebies rather than the actual phone. I did the storyboard and a long script wasn’t needed because there wasn’t much talking in the advert. I just did a mini one and added it to the storyboard because there is some dialogue at the end. I also made a treatment and a production schedule. The idea on my treatment was quite different to my final advert because I changed the idea a bit.
6) What have you learned from making your advert? Is there anything you would do differently next time?
I have learned that adverts should make more sense because if you don’t understand then the audience definitely will not understand. I would definitely include more locations and offer some more information about the deal. I would also use the
tripod more so the shot doesn’t look so shaky. I would add some captions in the advert so the audience understands what is going on since there isn’t much dialogue.