Regulatory / Scientific
Developments and
Emerging Issues© Siemens AG 2018
Non-restricted© Siemens AG 2018
“There will be more change in CPG in the next five years than there was in the last 50” Nielsen
The Era of
Guessing is Over…
knowwhat will happen
…enforce that instead
Non-restricted© Siemens AG 2018
Consumer
Response
Enabling a “Live” Model of YOUR Innovation
Digital ExhaustDigital Fuel
Consumer
Voice
Products & Production must
Speak to Each Other. Enable a Digital Thread.
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• Fewer Surprises in R&D. Alerting at the time the event occurs
• More Signal and Less noise. Filtered results
• An Early Warning Radar System: I would like to track well-defined issues that I know about and receive targeted alerts
• A portfolio of ingredients• Key topics of concern• Product recalls or alerts
• Trend Analysis and Prediction. Where is this issue going? What risk does it pose to my business?
• Netflix for the Food & Beverage Industry. Tell me what I should be worried about. How can I discover emerging and yet unidentified issues within categorical topics?
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Needs
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Decernis Horizon Scanning Components
Regulation
Advisory Committees
Technology
Chemical manufacturing
Change in legislation Plant extraction
Consumer Biotechnology
NGO’s Education
Retailers Screening tool for safety
& efficacy
Public Health Formulation expertise
BPC
Global Regulatory
Compliance
Trade
Certifications Halal,
Cosmos…
Human & Environmental
Safety
Standards (ISO)
Claims Competitor activity
Sustainability Labeling
Naturals
Specific
Substances
or Key
concepts
Specialty or commodity
Quality
Raw materials
specification
Substances from the
Annexes
Packaging Endocrine disruptors
Labeling Nanomaterials
Traceability CMR
Supply Chain
robustness
Product Recalls and
Alerts
Lexicons Create Global Coherence in Monitoring
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Decernis has developed a 5-million term lexicon of substances,
commodities, and hazard classes across 40-languages.
Confidential & Proprietary
Result: Alerts Filtered by the Profile Query & Summarized
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Examples of Trend Analysis
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An Example: Increasing Market Attention to Artificial Ingredients
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Causes Response By Food Companies
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The Clean Label Initiative is a Follow-On Consequence
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Clean Label Movement Follows the Rejection of Artificial Ingredients
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How Can We Evaluate Issue Momentum?
Interest in Titanium Dioxide From Public Sources
Of Note: The level of attention by the public is increasing but 1/10th of the interest in artificial ingredients
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How Can We Evaluate Issue Momentum?
Interest in Titanium Dioxide From Governmental Sources
Much higher interest by governmental agencies over a longer period of time
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How Can We Evaluate Issue Momentum?
Example of Ratio Analysis
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What Defines a Viral Issue?
Public Interest in Beta-Carotene
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What Defines a Viral Issue?
Governmental Interest in Beta Carotene
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What Defines a Viral Issue?
The ratio of public attention to governmental attention may be considered a metric of likely future action
• Viral issues emerge from multiple drivers that increase issue momentum
• Influencers
Prioritizing Risk and Predicting the Future: Toward a More Consistent Methodology
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• Viral issues emerge from multiple drivers that increase issue momentum
• Pressure
Prioritizing Risk and Predicting the Future:
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• Viral issues emerge from multiple drivers that increase issue momentum
• Velocity
• Pattern of attention
Prioritizing Risk and Predicting the Future: Toward a More Consistent Methodology
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• Viral issues emerge from multiple drivers that increase issue momentum
• Global effects
• Across languages
Prioritizing Risk and Predicting the Future: Toward a More Consistent Methodology
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• Standard scores and metrics can be defined to prioritize risk and measure change
Prioritizing Risk and Predicting the Future: Toward a More Consistent Methodology
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• Prioritize risk:• Automated monitoring and analysis to prioritize risk and resource
• Define a plan for Horizon Scanning/Predictive Analytics:• Identify known or important issues
• Ingredients in use: Reformulation Risk.
• Topics to be monitored. E.g., Ultra-processed foods, obesity
• Perform weak signal analysis
• Combine corporate metrics with external event monitoring
• Integrate horizon scanning with process to achieve speed-to-market:• Link management + horizon scanning + PLM
• Actions to be taken
Developing Corporate Action Plans
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• The Food and Beverage industry faces global, dynamic issues of great complexity and unpredictability that present brand risk
• Signal-to-noise ratio is critical to avoid information overload
• The search for standardized means of discovering emerging issues in a systematic way can provide substantial benefit
• KPI’s of issue development and trend analysis can lead to prioritization and improved risk management
• Remember that dynamic events events represent both risk and also market opportunity
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Key Messages
Confidential & Proprietary
Non-restricted© Siemens AG 2018
Embedded Intelligence Eliminates Guessing in
Label & Artwork Management
System promotes
compliant assets &
specs directly to label
Rapid assembly using
rules embedded smart
template
Enable a “Digital
Thread”
The Era of
Guessing is Over…
knowwhat will happen
…enforce that insteadVisit us at booth 7 0 5