PRESENTS
RETAIL R INVENTINGE The technology
of how we shop
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image of exhibition
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THE DIGITAL AGE
1992
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DIGITAL IS DEAD
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THE POST-DIGITAL AGE
2013
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BARKLEYUS.COM/TECHROADMAP
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INTELLIGENT THINGS
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COMPUTER VISION
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3-D SCANNING AND PRINTING
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MOBILE SHOPPERS
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SHOPPER ANALYTICS
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BUDGET FOR INNOVATION
11%
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source: “Benchmark Your Marketing Innovation Culture,” Forrester Research, August 2013
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BUDGET FOR INNOVATION
70 / 20 / 10
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source: “Benchmark Your Marketing Innovation Culture,” Forrester Research, August 2013
NOW NEW NEXT
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IN-STORE EXPERIENCE
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IN-STORE EXPERIENCE
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NO-BOX RETAILING
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NO-BOX RETAILING
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NO-BOX RETAILING
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NO-BOX RETAILING
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CONFIDENCE BEFORE COMMITTING
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MOBILE ENGAGEMENT
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89%source: Nielsen, 2012
of smartphone users use their phones at retail
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MOBILE ENGAGEMENT
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source: “Sprint Mobile Moment of Truth Study,” August 2012
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MOBILE ENGAGEMENT
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amazon.com
groupon
target
QR Reader
yelp
ebay mobile
google shopper
foursquare
red laser
walmart mobile
0% 7.5% 15% 22.5% 30%
6%7%
8%8%8%
9%9%9%
11%11%
18%26%
source: “Sprint Mobile Moment of Truth Study,” August 2012
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MOBILE ENGAGEMENT
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source: “Sprint Mobile Moment of Truth Study,” August 2012
Buy In-Store
No Influence
Buy at another store
Buy online
MOBILE SHOPPERS ALMOST 3X TIMES MORE LIKELY TO BUY IN STORE THAN ONLINE.
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MOBILE ENGAGEMENT
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“THE BEST WAY TO PREDICT THE FUTURE
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IS TO INVENT IT.”
Alan Kay Computer Pioneer
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“IF YOU DON’T INVENT THE FUTURE,SOMEONE ELSE WILL.”
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Mark Logan Computer Geek
@mloganbit.ly/marklogan