Presented by: PGDM2Prashant Narishetty
Sakshi NataniKajal Tiwari
Priyanka BanerjeeDinker Vaid
Shubham Pareskar
Reliance JIO
Telephone was introduced in India in 1882Telephone subscribers (wireless and landline): 995.9million (May 2014)Land lines: 31.53 million (May 2015)Cell phones: 929.37 million (May 2015)Monthly cell phone addition: 8.35 million (May 2015)Tele-density: 79.28% (May 2015)Annual cell phone addition: 227.27 million (March2014 - 2015)Cell Phone users May 2015 (as per COAI): 968mn.Worldwide smartphone market revenues are forecast to grow 42% year-over-year from $152 billion in 2011 to $1.6 trillion by 2018.(Telecommunications Market Research Published on Thursday, 21 January2016 10:40)
Telecom Industry
MARKET PLAYERS & Analysis
• HEADQUARTERS - Navi Mumbai• MD & DIRECTOR – Sanjay
Mashruwala• PARENT COMPANY - Reliance
Industries Ltd.
• FULL NAME – Reliance Jio Infocomm Limited
• FOUNDER – Mukesh D. Ambani
• FOUNDED – 2007• 4G LAUNCH - Sept 05,
2016
TIMELINE:
2015Internal launch to partners on Dec 27,2015.
IBSL changed to Reliance Jio Infocomm Limited in
Jan,20132013
RIL bought 96% stake IBSL for 4800 Cr.
IBSL won 4G spectrum in all 22 zones.
2010
Infotel Broadband service Limited established
2007JAN 2017
Reliance’s vision for India is that broadband and digital services will no longer be a luxury item.
To reach 2 lakh villages and 18 cities.
MUKESH DHIRUBHAI AMBANIBORN – 19th April,1957.
PLACE – Yemen.CHAIRMAN & MD – Reliance Industries LimitedNETWORTH – 22.8 Billion USD (2016)
KEY WORK
1. ABOLISHED FEUDALISM• Delegate Authority along with Responsibility to a network of
people and trained them.2. SELF MOTIVATED• Death of his father and his cousin Rasikbhai Meswani in quick
succesion.3. AIM HIGH• Goal was to beat Taiwan and Korea in Polyster business.• Reliance built capacity of 75000 tonnes during license Quota -
Raj4. EXPANSION• Ability to see growth for various business in different parts of
the world
• Benevolent Authoritative ( Behavioral theory of Leadership)
• Supportive
LEADERSHIP STYLE
SWOT
Digital connect with mobile phone operators.
App Based Services.
Interconnecting infrastructure with current telecom operators
Multi service operator.
TECHNOLOGY
POLITICAL/LEGAL Auctions of Infrastructure.
Mobile Number Portability
Regulations by Department of Technology 1985.
ECONOMICAL
• Increase in Inflation Rate
• Subscriber base expanded at a Compound Annual Growth Rate (CAGR) of 19.5 per cent.
• Efficient Customer Care.
S.T.D.SEGMENTATION:• BEHAVIOURAL• PSYCHOGRAPHIC• DEMOGRAPHICS (SPLY STUDENTS)
SEGMENTATION:• BEHAVIOURAL• PSYCHOGRAPHIC• DEMOGRAPHICS (SPLY STUDENTS)
SEGMENTATION:• BEHAVIOURAL• PSYCHOGRAPHIC• DEMOGRAPHICS (SPLY STUDENTS)
STUDENT PLAN:25% MORE DATACONNECTING 30K SCHOOLS & COLLEGES
PAN INDIA
SMARTPHONE USERSINTERNET USERS TARGET
15%
11%
43%
31%
TELEPHONE USERSURBAN WIRELINE RURAL WIRELINE URBAN WIRELESS RURAL WIRELESS
DIFFERNTIATION
Competitive frameworkCompetitors
Impact on competitors
Loss of Rs. 15,600 cr
ore in market
capitalization9% 11%
IDEA and VODAFONE are most vulnerable with 4G airwaves. They will have to bid aggressively in spectrum auctions for 4G.
Jio will push smaller service
providers to the
fringes, if not to exit altogether.
• Reliance Jio has partnered with several smartphone brands where Jio Preview Offer is available for a period of 90 days.
• It has purchased in bulk LYF mobiles from OEM’s like micromax and intel.
• Host of Jio Premium apps such as JioPlay, JioOnDemand, JioBeats, JioMags, JioXpressNews, JioDrive, JioSecurity and JioMoney.
• Starting from September 5, offers free SIM from Reliance Digital, Reliance Digital Xpress, and Reliance Digital Xpress mini stores.
• Under the deal, Reliance Jio will utilize the telecom tower infrastructure of the Bharti Infratel to launch its services across the country, also telecom infrastructure sharing arrangement with Bharti Airtel Limited
• Cheap prices and offers.
Competitive moves
Competitors moves• Bharti Airtel acquisition of Aircel's 4G airwaves has taken
out Reliance Jio Infocomm's first-mover advantage in the fast mobile broadband turf, with India's No. 1 telco becoming a pan-India 4G player even before the Mukesh Ambani-owned firm launches commercially.
• Airtel claims to have reduced the price of its 3G/4G data pack in Delhi by up to 80 percent.
• Vodafone also revised its 3GB 3G/4G monthly recharge pack. Earlier a Rs 650 plan came bundled with 3GB data, but now you get 5GB for the same price.
• Idea also recently slashed its data tariffs by up to 67 percent.
The Good, the Bad and the Ugly
The Good
• Data Abundance• Fresh Competition
High
Buyer Power Analysis• Product differentiation • Buyers’ switching cost
(Low)• Buyers’ information
(High)
Supplier Power Analysis• Mobile Tower Companies (13
Telecom Tower Companies)• Mobile phone handsets• Bargaining power (Mid)
Threats of Substitute Threat of entry
Capital RequirementsCost of maintaining one. 60,000-65,000 per month.Rented : Rs. 40,000-45,000 Government And Legal Barriers
PORTERs 5
forces
Rivalry
The optical fiber cables laid by Jio has 288 individual fibers in it compared to competitors with 12 -24 fibers in it.
100%of Reliance Jio Infocomm's tweets were retweeted by its followers
Users can get their numbers activated within 15 minutes with the E-KYC system
Free internet surfing is only from 2.00 am to 5.00 am
Jio has inversted Rs 1500000000000
They own two international submarine cable landing
stations.
The only company to
have 4G spectrum in all
22 Zones
They have erected mobile
towers that looks like trees. So,
they blend into the surrounding
helping it maintain the
beauty
Thank You