Larry Oberly
Vice PresidentGlobal Franchise and Business
Solutions
RE/MAX First 10 Years (International Broker Associates)
1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 19870
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RE/MAX LLC
FRANCHISING
RE/MAX Master and Regional Owner
FRANCHISING
Your Business Defined
RE/MAX Broker/Owner
BROKER ASSOCIATES
RE/MAX Broker Associate
REAL ESTATE
Your Business Defined
Region Job Description
Build brand, create marketing, systems and products that are superior to any that any entrepreneur could produce on his own
Sell franchises and help RE/MAX Broker Owners recruit and retain the best Broker Associates in the business
Broker/Owner Job Description
Serve the customer to the best of your ability consistent with Dave Liniger’s original intent
Help RE/MAX Broker Associates sell or rent more homes in less time
Broker Associate Job Description
Help people sell or rent their homes for more money in less time.OrHelp people buy or rent the right home for less money in less time.
Success Requires a Team Effort
5-Tier Advertising Concept1. Global ad fund
2. National ad fund
3. Regional
ad fund
5-Tier Advertising Concept
4. Office promotion
5. Broker Associate promotion
Value Equation
RESULTS
+ QUALITY of the experience
- COST (price, time, stress, frustration, other)
= VALUE
1 2 3 4 5
Loyaltyand
Retention
Apostle
VeryDissatisfied
SomewhatDissatisfied
SlightlyDissatisfied Satisfied
VerySatisfied
Rating of a 5 is six times more likely to use your company again vs. a rating of a 4
Results Received
How Delivered
I Won’t Believe it …
Until I See it!
The Power of Vision
“I saw an angel in the stone, and I carved to set it
free.”Michelangelo
I Won’t See it …
Until I Believe it!
Shift Your Thinking
From Being The Best In the World…
To Being the Best For the World!”