Research Group Presentation
June 1, 2011
ID 684/685 Masters Studio II
Marymount University
by Ahmad E. Alansari
Stephanie C. D. Herbolsheimer Shelley L. Steward
Inspiration
“Nature holds powerful secrets”
• Guided by an ancient aboriginal recipe • With meticulously blended various local herbs
and flowers • In fragrant oils and lye • Imbued with vital minerals and salts from the
Dead Sea • Offering an experience of serenity to the mind • Through the marvels of aromatherapy.
About Sabon
Design Research
Spa
Retail
Cafe
Neighborhood Research
Signage Research
Summary
http://sabonnyc.com/index.cfm/a/article.show/artid/17
Mission & Values
“To bring luxury to the everyday, for everyone”
• Using time-honored remedies • Based on the finest natural ingredients • In an environment that inspires and captures
the imagination • Through unrivalled levels of service • With a commitment to community and planet • Via recycling and environmentally-conscious
packaging • While refraining from testing on animals.
About Sabon
Design Research
Spa
Retail
Cafe
Neighborhood Research
Signage Research
Summary
http://sabonnyc.com/index.cfm/a/article.show/artid/17
Products
About Sabon
Design Research
Spa
Retail
Cafe
Neighborhood Research
Signage Research
Summary
• Bath Products from the Dead Sea • Scrubs & Body Polishers • Liquid & Handmade Solid Soaps • Lotions, Creams, Body Butters & Gels • Essential Oils, Perfumes &Body Sprays • Facial Products (Cleansers &Moisturizers) • Home Fragrance & Scented Candles • Hypo-Allergenic Baby Products • Beauty Products (Lip Care) • Men's Grooming • Bath Accessories
http://sabonnyc.com/
History, Facts, & Target Market
• The brand was established in 1997 in Israel . • There are now over sixty locations worldwide. • First U.S. store opened in 2003 at 10th Street and 6th
Avenue in Greenwich Village, NYC. • The brand in Israel is named "Sabon Shel Pa'am" which
means "Old-Fashioned Soap" . • A hand-washing well in each store was first introduced in
the U. S. locations. • According to Moran David, CEO of Sabon, the
greatest challenge to brand consistency is seasonal display.
• The brand’s strongest markets outside Israel are service-oriented such as the United States and Japan.
About Sabon
Design Research
Spa
Retail
Cafe
Neighborhood Research
Signage Research
Summary
http://www.notesontheroad.com/moran-david.html
Existing U.S. Presence
8 locations in New York City • Spring St. between Mercer & Broadway in Soho • Prince St. @ Wooster in Soho • 532 Broadway in Soho • Upper West Side near Lincoln Center • Midtown near Radio Center Music Hall • Lexington Avenue @ 61st St. • 6th Avenue in Greenwich Village • 7th Avenue in Chelsea
1 location in Garden City, NY
2 locations in Chicago, IL
1 location Boston, MA (closed)
About Sabon
Design Research
Spa
Retail
Cafe
Neighborhood Research
Signage Research
Summary
http://sabonnyc.com/
Existing Sabon Store
2052 Broadway @ 71st St., New York City About Sabon
Design Research
Spa
Retail
Cafe
Neighborhood Research
Signage Research
Summary
Research Methods
• Internet-based Research on the Sabon Brand • Photographic Study of an Existing Store • On-site Spa Management Interviews:
- 26 Questions - 15 Points of Observation
• Local Case Studies - Activity Mapping of Multi-Story Salon &
Spa - Behavior Mappings of Retail Store & Café
• Literature Review of Spa, Retail, & Café Design Trends
About Sabon
Design Research
Spa
Retail
Cafe
Neighborhood Research
Signage Research
Summary
Spa Design Trends
About Sabon
Design Research
Spa
Retail
Cafe
Neighborhood Research
Signage Research
Summary
• Luxury service in an atmosphere of sanctuary
• Subdued color palettes and candlelight
• Combinations of natural materials (water, wood, stone, and clay) and artificial materials (concrete, glass, and steel)
• Innovative architecture and generous spatial concepts
http://www.shangri-la.com/en/property/boracay/boracayresort/photogallery/chithespa
• Special atmospheres using specially designed relaxation beds, multi-media technology, sound systems, the emission of aromatic scents, and smart lighting effects
Spa Management Interviews
About Sabon
Design Research
Spa
Retail
Cafe
Neighborhood Research
Signage Research
Summary
Sahel Sedghazar, Massage Department Lead
Elizabeth Arden Red Door Spa
Vienna, VA
http://us.wahanda.com/place/elizabeth-arden-red-door-spa-tysons-corner/
Spa Management Interviews
About Sabon
Design Research
Spa
Retail
Cafe
Neighborhood Research
Signage Research
Summary
Jennifer Phan, Spa Manager
Salon Nordine & Day Spa
Reston, VA
http://www.salonnordine.com/
Spa Management Interviews
About Sabon
Design Research
Spa
Retail
Cafe
Neighborhood Research
Signage Research
Summary
Rachelle Russeaux, Spa Manager
Modern Day Spa
Arlington, VA
http://www.spafinder.com/Spa/3098-Modern-Day-Spa
Common Findings & Observations
About Sabon
Design Research
Spa
Retail
Cafe
Neighborhood Research
Signage Research
Summary
• Space is allocated according to the service offering. • Private spaces include areas for facials, body treatments,
and massage services. • Semi-private spaces include areas for pre- and post-
treatment relaxation and nail care services. • Public spaces include areas for reception , retail, makeup
application, and hair services . • Private areas are more secluded (near the rear of the spa). • Most service areas are not marked by explicit signage. • Beverages are provided to clients in both reception and
relaxation areas. • Employees are provided with a break room. • Multiple supply and storage rooms are required.
Differences Noted
About Sabon
Design Research
Spa
Retail
Cafe
Neighborhood Research
Signage Research
Summary
• Some spas have policies regarding cell phones and young children.
• Employee communication systems vary by spa. • Changing rooms and restrooms may or may not be assigned
by gender. • Some spas provide separate locker rooms for each gender
while others use treatment rooms as changing rooms. • The frequency of changes to finishes and upholstered items
varies by spa. • Equipment type, portability, and storage varies by service
offering and spa. • Wait times vary by spa. • The size and location of retail areas vary by spa.
Case Study Activity Mapping
About Sabon
Design Research
Spa
Retail
Cafe
Neighborhood Research
Signage Research
Summary
Salon Nordine & Day Spa
Reston Town Center Reston, VA
Case Study Observations
About Sabon
Design Research
Spa
Retail
Cafe
Neighborhood Research
Signage Research
Summary
• Salon and spa services are separated by floor.
• A curtained exclusive suite can be reserved for couples massages and private nail services.
• General ambient lighting dims as one progresses down the stairs and through the spa.
• The color palette, ogee arch, and Islamic forms continue throughout the salon and spa.
• There is no cell phone service signal in the lower spa area.
http://www.salonnordine.com/
Skin Care Retail Design Trends
About Sabon
Design Research
Spa
Retail
Cafe
Neighborhood Research
Signage Research
Summary
• Inferences to nature with the designs of the store • Interactive technology to educate consumers on product • Incorporated retail displays into the store design (not as an afterthought) • Eco-friendly design, packaging, and marketing
http://www.thecoolhunter.net/article/detail/1253/aesop-skin-care-that-thinks-outside-the-box
• Customer first attitude and a spirit of responsibility for the company within its employees
Case Study Behavior Mapping
About Sabon
Design Research
Spa
Retail
Cafe
Neighborhood Research
Signage Research
Summary
The Body Shop The Fashion Centre
at Pentagon City Arlington, VA
Case Study Observations
About Sabon
Design Research
Spa
Retail
Cafe
Neighborhood Research
Signage Research
Summary
• Customers either were just browsing or had a specific product in mind to buy.
• The products were grouped by type and by scent, which made browsing easier.
• The store was neat and tidy and not cluttered with many displays.
• Products were brightly colored while the displays were natural materials. • Easy store to navigate
Café Design Considerations
Top four characteristics of the ideal coffee shop: • Cleanliness • Adequate Lighting • Comfortable Furniture • Views (including the access to nature, natural lighting, and outside activity)
For customers desiring seats, the layout of the coffee shop is an important consideration. - Preferred seats provide shelter on at least one side. - Favorable seats are next to windows, walls, and partial
height partitions
About Sabon
Design Research
Spa
Retail
Café
Neighborhood Research
Signage Research
Summary Waxman, Lisa K. (2006) The Coffee Shop: Social and Physical factors Influencing Place Attachment. The Journal of Interior Design. Vol.31, p. 46
Café Design Trends
• Environmentally responsible materials (such as wood reclaimed from barns, sheds lights, and
metal ceiling tiles) • Open kitchens with stainless steel equipment • Wooden tabletops • Unfinished wood flooring
About Sabon
Design Research
Spa
Retail
Café
Neighborhood Research
Signage Research
Summary
http://viewhometrends.com/ http://www.newhouseofart.com/
Case Study Behavior Mapping
Starbucks Coffee Tyson Corner Center
(East Wing) McLean, VA
About Sabon
Design Research
Spa
Retail
Café
Neighborhood Research
Signage Research
Summary
Case Study Observations
About Sabon
Design Research
Spa
Retail
Café
Neighborhood Research
Signage Research
Summary
• Customers tend to have similar behaviors in the space.
• Most customers leave the café after receiving their orders, possibly due to an observable lack of available seating.
• It can be noted that tables outside of the glass enclosed area are filled first.
• The most commonly observed activity of the customers was talking. N o one appeared to be reading or studying at this location.
Ballston Community
Demographics: • The population is 30,068 (51% male, 49% women). • The median age is 36. • Over 1/3 of the population has
a graduate degree; just under 1/3 has their bachelor’s degree.
• Almost half of the population has never been married; just over a fourth are married.
About Sabon
Design Research
Spa
Retail
Café
Neighborhood Research
Signage Research
Summary
• The median income is $83,000. • The density is12,673 persons per square mile.
http://homes.point2.com/Neighborhood/US/Virginia/Arlington-County/Arlington/
Wayfinding
Paths - routes along which people move throughout the city
About Sabon
Design Research
Spa
Retail
Café
Neighborhood Research
Signage Research
Summary
Lynch, Kevin. The Image of the City. Cambridge: M.I.T., 1960. Print.
Wayfinding
Edges - boundaries and breaks in continuity
About Sabon
Design Research
Spa
Retail
Café
Neighborhood Research
Signage Research
Summary http://www.trafficland.com/city/WAS/camera/320/
http://designrink.wordpress.com/2009/04/03/ Lynch, Kevin. The Image of the City. Cambridge: M.I.T., 1960. Print.
Wayfinding
Districts - areas characterized by common characteristics
About Sabon
Design Research
Spa
Retail
Café
Neighborhood Research
Signage Research
Summary
Lynch, Kevin. The Image of the City. Cambridge: M.I.T., 1960. Print.
Wayfinding
Nodes - strategic focus points for orientation like squares and junctions
About Sabon
Design Research
Spa
Retail
Café
Neighborhood Research
Signage Research
Summary
Lynch, Kevin. The Image of the City. Cambridge: M.I.T., 1960. Print.
Wayfinding
Landmarks - external points of orientation, usually an easily identifiable physical object in the urban landscape
About Sabon
Design Research
Spa
Retail
Café
Neighborhood Research
Signage Research
Summary
Lynch, Kevin. The Image of the City. Cambridge: M.I.T., 1960. Print.
Community Signage
Ballston has many signs to indicate its boundaries, and has wayfinding maps throughout the area.
About Sabon
Design Research
Spa
Retail
Café
Neighborhood Research
Signage Research
Summary
Symbols & Logos
About Sabon
Design Research
Spa
Retail
Café
Neighborhood Research
Signage Research
Summary
Directional Signage
Interior way finding signage within the Ballston Commons Mall
About Sabon
Design Research
Spa
Retail
Café
Neighborhood Research
Signage Research
Summary
Branding Through Signage
Panera is known for its font and logo, which appears on all its merchandise as well as its marketing.
About Sabon
Design Research
Spa
Retail
Café
Neighborhood Research
Signage Research
Summary
Branded Environment Signage
Case Study: O's Campus Café at the University of Texas Concept: Typographic "O" Orange is the fruit symbol for
health and sunshine
About Sabon
Design Research
Spa
Retail
Café
Neighborhood Research
Signage Research
Summary
http://www.spdaustin.com/portfolio/client/os-campus-cafe/p:257/r:1/
About Sabon
Design Research
Spa
Retail
Café
Neighborhood Research
Signage Research
Summary
http://sabonlover.blogspot.com/2010_12_01_archive.html
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