ONESTEP DEFINE
YOUR TARGET
2% NO COLLEGE
17% HIGH SCHOOL
57% BACHELORS
17% ASSOCIATES
6% MASTERS
U.S. PHOTOGRAPHERS DEMOGRAPHIC
51.3% MALE
48.7% FEMALE
1% DOCTORATE
EDUCATION
ETHNICITY
3.5%
2.8%
9.6%
84.1
%
BLA
CK
ASI
AN
HIS
PAN
IC
WH
ITE
& O
THER
Median age
GENDER
16-1
91.
4%
8.1%
27.8
%
16.8
%
4.1%
25%
16.8
%
20-2
4
25-3
4
45-5
4
65+
35-4
4
55-6
4
51% MALE 70% no kids
49% FEMALE 30% has kids
Median age
ETHNICITY
household income
Education level
UNDER 186%
20%
26%
77%
65%
25%
22%
7%
20%
55%
17%
6%
6%
22%
8%
9%
9%
3%
2%
CAUCASIAN
$0-50K
NO COLLEGE
18-24
AFRICAN AMERICAN
$50-100K
COLLEGE
25-34
ASIAN
$100K-150K
GRADUATE
35-44
HISPANIC
$150K
45-54
OTHER
55-64
65+
RESOURCE DEMOGRAPHICFirst, you must define your target market and align your brand with companies that attract these ideal consumers.
source: http://www.bls.gov/ooh/media-and-communication/photographers.htm
life cycle of consumer base
STEP
TWOSome great photographic brands spend years building a successful business, but they focus on one customer target and forget to keep their cycle rotating. Pay attention to every generation of photographers, or your company might retire alongside our current users. From those just starting out to seasoned veterans, Resource has something for everyone and maintains its own lifecycle of loyal customers across generations. The media outlets your customers like today are be the same media outlets they will trust in the future. Place yourself in the cycle.
I’m just getting started with my photo career and I can’t afford to not read Resource Magazine. I need to know what’s happening in the photo industry and Resource is on it.
I’ve been waiting years for a publica-tion like this to come out. I was amazed to see Resource for the first time--finally someone who understands photographers!
Resource is a valuable asset for anyone in the photo business as it covers all the topics you need to know about. The photog-raphy is very well curated and leaves me inspired every time.
EMERGIN G PRO
SEASON ED VETERAN
Making your brand appeal to image-makers, industry creatives, the tech obsessed and photo fanatics alike means placing your brand along the avenues they travel. Customers are most comfortable absorbing brand information surrounded by relevant content. We bring everyone together in the pages of Resource by providing our readers with topics that they are interested in. Our interest is their interest is your interest.
STEPTHREE SHARE AN INTEREST
WITH YOUR CUSTOMERS
STEPFOUR
BRANDING TO THE MAX
Remember when branding was as simple as writing a jingle catchy and torturous enough that it would stay in your head for years? As media becomes more fragmented, visual repetition to the max makes your brand stick. Logos have an affect on their viewer and become the way in which your brand is identified. Resource provides multiple outlets to show you off, through events, ads, online sponsorships, digital editions, RETV, and print. Associating your logo with familiar brands and constant, subtle multi-media repetition create an identity a consumers can trust.
Resource Television: Resource Magazine’s online video platform offers post-roll and pre-roll commercials that bookend our original video content. Also available are special sponsorship opportunities for individual shows and premium placements.
Events: Through events, workshops and parties, Resource brings that personal connection that is so necessary in marketing. Allow your brand to be part of your customers’ reality. Resource regularly offers a number of opportunities for exposure at each event.
Digital Edition: Our entire magazine + bonus material is in our digital issue, as portable as it is popular. Our digital edition offers incredible add-ons like social media integration and video embedded right into your ad.
Online: We post announcements, news, interviews, editorial columns, and more on a daily basis! Leave your mark on our homepage by becoming the subject of an article or a banner ad on every page.
Social Network: We keep in touch with our fans and subscribers through all the major social media sites. Join in the online fun by partnering with Resource on a number of social media contests, packages and advertising opportunities.
There are many ways to get your logo on what Resource Magazine is doing. Branding to the max? We have just the things for you!
FIVE BE AT THE RIGHT PLACE AT THE RIGHT TIMEST
EPNATIONAL STATISTICS
There’s marketing, and then there’s targeted marketing. By focusing in on the most photo-centric cities boasting the largest photographer populations, you don’t reach as many people as possible, you reach as many of the right people as possible. Be seen by those who matter most to make the most of your ads’ efforts.
cALIFORNIA
13,000Florid a
9,00 0
Ohio
6,00 0
Georgia
1,000
No rth Carolina
4,00 0
WASHIN GTON
4,00 0
Canada
3,000
Illinois
5,00 0
Penn sylvania
5,000New yor k,New Jersey
12,000
Photographers Nationwidesources: Careerinfonet.org, Service.gc.ca
Most of our 22,000 copies are available for free to photo and video professionals in studios, photo labs, props and rental house companies across the US. This gives us an unprecedented access to this highly sought-after demographic. Resource Magazine is also available on newsstands in the US and Canada, with an ever-expanding network.
RESOURCE CIRCULATIONCanada
1,000
bookstands
4,000
chic ago
1,000
New yor k
10,000
Los Ang eles
3,000
SanFrancisc o
1,00 0miam i
2,000FREE DISTRIBUTION
Bookstores/NEWSTANDS
STEP SIX If it ain't broke
don't fix it
Print media is tangible, dependable and builds loyal readers. Print media is re-read, on average, by three people per magazine. Print media is an escape from the computer. People exposed to advertisements in print had a higher recognition of content than those exposed solely to ads online. Readers trust print. Readers trust Resource.
Back Cover Unavailable (currently under contract).
Inside Opening Spread Unavailable (currently under contract).
premium placements:
ONE-TIME AD
4 x (ONE YEAR)*
SIZE OPTIONS: PRICING TIMELINES:
*discounts available for one year contract
spread
fullpage
halfpage
PRI NT ADS
safety 7.875" x 10.375" trim 8.375" x 10.875" bleed 8.875" x 11.375"
safety 16.75" x 10.875" trim 16.75" x 10.875" bleed 17.75" x 11.375"
4.25" wide x 10.875" high
safety 7.75" x 10.375" trim 8.375" x 10.84" bleed 8.63" x 11.375"
8.375" wide x 5.5" high
safety 7.75" x 10.375" trim 8.375" x 10.84" bleed 8.63" x 11.375"
FULL PAGE(LEFT PAGE)
BANNE R
AND 6 ADS
FULL PAGE(RIGHT PAGE)
6 ADS
All ads must include an additional 1/8 inch bleed on all sides. We prefer to receive a high resolution PDF file (at Press Resolution of 300 DPI, CMYK, all fonts and graphics embedded) of the advertisement.To transmit ads electronically to our FTP server please use an actual FTP program such as Fetch or Cyberduck. Place the files into a folder labeled with the ADVERTISER company or individual name, compress it then upload it. Please notify us by emailing [email protected] that your files have been uploaded.
FILE PREPARATIONSPREAD
FULL PAGE
HALF PAGE
VERTICAL
HALF PAGE
HORIZONTAL
You need to tailor your offering to better suit your clients. From high-end photographers to enthusiasts, from advertising shooters to family portrait photographers, they all need gear and photo services—but ones that reflect their different levels and specific situation. Have a variety of options and position them at different price points.
Resource does this by offering The Wall, a spread at the end of the magazine that features smaller ad spaces, so that no company is excluded.
One size doesn’t suit allOne size doesn’t suit all
Right-Hand Side Banner: 6 Ad Space 2.38"x 5"
Left-Hand Side Banner: 1 Banner Size 4.40"x 5.50" and 6 Ad Space 2.3"x 4.25"
resource wall Every issue features a spread of Classified ads (6 ads per page). This offer is open to freelancers only.
*Please contact us if you are interested in being on The Wall for multiple issues.**Subject to availability.
On the importance of online real estatePeople spend hours online, looking for goods and services, checking on the news or weather, or simply procrastinating and being entertained. The world communicates thru clicks nowadays so make sure you have real estate inthe digital world to show your brand.
On the importance of online real estate
The Internet reaches 30% of the global population,
and there are more than 2 billion users worldwide.
More than 70% of consumers visit media websites or portals for
news or information. And some of them come to the Resource
website for their daily photo fix.
Banner ads are a simple and effective way to be seen online.
Banner ads are growing by 18.9% per year.
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*Rotating banners show a rotation of 5 companies at a time.**Please contact us if you are interested in getting a banner ad for a quarter, 6 months or a year.***Subject to availability.
1000 x 150 px fixed or ROTATING TOP BaNNER
300 x 250 px FIXED or rotating mEdium
620 x 90 px FIXED or rotating HORIZONTAL BANNER
CATEGORIES REVIEWS CONTRIBUTORS RETV SHOP CONTESTS
ABOUT ADVERTISE INTERN DIRECTORY CLASSIFIEDS PRAVCY TERMS CONTACT
Having people talk about you is good, but you need to make sure they have the right info. Advertising is one way to spread your message, but don’t neglect the importance of editorial or of advertorial.
STEP
THE BLOGOSPHERE
56% of readers took action
on magazine ads or had
a more favorable opinion
about the advertiser
because of advertising.
68% of readers took action based on editorial content.
Note that the optimum length for a blog post is 300 words (this will get you better SEO).
source : http://www.slideshare.net/wearesocialsg/we-are-socials-guide-to-social-digital-and-mobile-around-the-world-jan-2012
SPONSORED POSTSResource’s blog has a devoted following and we now offer companies the possibility of being an integral part of it. Sponsored posts not only feature your content but the background on that page can be customized to include your logo or a visual of your choosing. Can’t get more branding than that!
CATEGORIES REVIEWS CONTRIBUTORS RETV SHOP CONTESTS
ABOUT ADVERTISE INTERN DIRECTORY CLASSIFIEDS PRAVCY TERMS CONTACT
includes 500 words and 5 images and 1 video
500 to 800 words. You will still provide visual.WE CAN ALSO WRITE THE POST FOR YOU
Sponsored post with customized background
options for ADDITIONAL 100 WORDS OR additional PHOTO
To cut through the noise and competition, you need to make an impression, and even sometimes get in your customer’s face. Absolut Vodka became a cultural phenomenon thanks to its creative ads, which went viral before the Internet even existed! Nike encouraged us to “Just do it” and Apple to “Think different.” Coke vs. Pepsi ads rule the Super Bowl and are remembered long after the last touch down has happened.
IT PAYS TO HAVE ORIGINAL AD CAMPAIGNS:
Users are approximately 30% more likely to act after seeing an ad the first time than they are when they’ve been exposed to it more frequently.
The first exposure is likely to achieve a conversion rate close to 0.13% before dropping to 0.08% after the second exposure.
source : http://www.slideshare.net/wearesocialsg/we-are-socials-guide-to-social-digital-and-mobile-around-the-world-jan-2012
ImpactImpact
*Your customized background will be visible on Resource’s homepage, no other pages.**Other pages opportunities are be available, just contact us!
CATEGORIES REVIEWS CONTRIBUTORS RETV SHOP CONTESTS
ABOUT ADVERTISE INTERN DIRECTORY CLASSIFIEDS PRAVCY TERMS CONTACT
CATEGORIES REVIEWS CONTRIBUTORS RETV SHOP CONTESTS
ABOUT ADVERTISE INTERN DIRECTORY CLASSIFIEDS PRAVCY TERMS CONTACT
Short of getting a billboard in Times Square, Resource’s homepage background can be your own over-the-top online billboard. Everyone who comes to the site will see your company. Limited to three consecutive months.
We get your message directly to our readers’ inbox. We will include your content and photos in our email newsletters, which are sent to our readers every week. This is your opportunity to reach out with personalized, relevant, dynamic messages. Promote upcoming events, last minute deals, and other timely news. With the ever-expanding reliance on email for the most up-to-date info, make sure you are a voice your audience hears!
timely+ direct
your message:
OVER HALF OF ALL INTERNET USERS CHECk OR SEND EMAIL EVERY DAY.
Large Post: 600x400 Image + 150 words
Small Post: 400x400 Image + 50 words*
Banner Ad: 800x300 Image
Newsletters are sent out weekly on Wednesday morning at 8:00 AM.• Material must be into us no later than 5:00 PM Monday of that week.• All text must be provided by the advertiser.• All text should include embedded URLs.• Images must link to a URL, which you provide.* For small posts, image size and word count must be exact.
Along with the staple of print, some of the next generation of photographers and consumers have grown to absorb their content through the web. Our digital edition is a great extension of print media.
DON'T IGNORE THE FUTURE
source : http://www.3dissue.com/marketers-digital-editions/
Internet increased its reach (with digital editions) from 67.5% in 2010 to 73.1% in 2012.
1. It’s cheaper than the print magazine! Only $4.00 an issue.
2. You don’t have to wait for it. Sign up and get all the Resource you want- instantly!
3. A whole community of social media integration on ads and in articles. “Like” your favorite companies and artists without leaving the issue.
4. Accessible on any mobile device!
5. Tons of bonus materials including additional photos, videos, extended interviews, articles, and more!
1. You can integrate your social media buttons right into your ad to bring traffic to your networks.
2. Your customers will be very impressed with a video on your ad (and will think you are a super high tech company).
3. Click through right to your site from your ad, so now there will be NO lag time from their interest point to getting access to your product!
4. Reach a generation who responds better to digital editions. Everyone consumes information differently. Don’t miss out on any potential customer base.
5. Index your ad. This is a cool feature that allows readers to find your ad quickly. Be there and be found.
5
5
REASONS WHY PHOTOGRAPHERS READ THE RESOURCE DIGITAL EDITION
REASONS WHY YOUR BRAND SHOULD BE IN THE DIGITAL EDITION
Social Media is an integral step in building and maintaining your brand’s image. Keep an eye on your competitors while keeping everyone up to date on your own developments. By engaging customers on a more casual level, you will create personal relationships and increase visibility, both of which will ultimately direct traffic to your site #yourbrandhere.
GOOGLE +
FUNDAMENTALSOF
SOCIAL MEDIA
LINkED IN
BLOGGINGPLATFORM
VIMEO
STUMBLEUPON
YOUTUBE
13STEPnetworkingnetworking
kLOUT
How resource engages our
social media audience
FAC
EBO
OK
, PH
OTO
GR
AP
HER
OF
THE
DAY
: A d
aily
con
test
high
light
ing
a se
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pho
togr
aphe
r. Th
ey fi
ght f
or th
e m
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“lik
es”
to w
in a
n on
line
artic
le o
n R
esou
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web
site
.
DAI
LY T
WEE
TS: E
ngag
ing
peop
le o
n Tw
itter
is li
ke e
ngag
ing
in a
con
vers
atio
n: w
e tr
y to
talk
to th
e m
ost i
nter
estin
g pe
ople
and
have
som
e fu
n!
DAI
LY P
OST
S O
N O
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SIT
E: W
hile
bei
ng a
cen
ter
for
new
s an
d
ente
rtai
nmen
t, th
e R
esou
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site
is th
e ho
meb
ase
of o
ur s
ocia
l
netw
orks
. We
have
som
ewhe
re p
eopl
e ca
n go
bac
k to
no
mat
ter
wha
t soc
ial n
etw
ork
they
use
.
INTE
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TIO
N: G
oogl
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is th
e ki
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f thi
s, b
ut fo
r an
y so
cial
med
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etw
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we
like
to e
ngag
e ou
r re
ader
s by
look
ing
at
and
inte
ract
ing
with
thei
r po
sts
or tw
eets
.
INSP
IRAT
ION
: Whe
ther
revi
ving
a fa
mou
s qu
ote,
sha
ring
incr
edib
le
imag
ery
or ta
lent
, pas
sing
on
stor
ies
or n
ew d
isco
veri
es...
we
aim
to d
eliv
er in
spir
atio
n to
our
aud
ienc
e ev
ery
day.
RESO
URCE
SOC
IAL
LIFE
With attention spans lasting not much longer than the blink of an eye, expanding your brand above and beyond the expected is more important than ever. Nothing worthwhile is ever easy. No two brand marketing ideas should ever be exactly alike, but instead, must be as unique as the brand itself. To be noticed, be bold, be clever, be innovative, and most importantly, be true to the identity of your product, and the eyes and ears of everyone else will follow.
ABOVE AND BEYOND
Ways to go
Above Beyond
IDEA #4
Special projects are
limitless. If you want to
impress your audience,
sit down with us for a
brainstorming session
and let’s come up with
something unique for
your brand.
FOURTEEN
Be creative with
your advertising.
Resource has
the ability to add
tip-ins, blow-ins,
bind-ins amongst
many other
things. Don’t hold
back, one creative
campaign can
MAKE your brand.
IDEA #1
Events can take
many shapes
and sizes.
Collaboration on
a party or festival
can super-charge
the attention on
your brand as
well as offer a
more personal
connection for
your customers.
IDEA #2IDEA #3
Contests are a great way to excite your target market. A collaborative contest with Resource Magazine could get potential customers really excited about your product.
CONTACT
USCONTACT
US 20 Jay st #735Brooklyn, ny [email protected]
LEt us help you EXPAND your brand
linkedin.com/company/936858
klout.com/#/ResourceMag
youtube.com/user/resourcetelevision
vimeo.com/retv
http://resourcemagonline.com
tweet us @resourcemag
facebook.com/resourcemag
Rate CardsRate Cards available upon request.
ADAM SHERWIN
ALEXANDRA NIkI
AURELIE JEZEQUEL
text me: [email protected]
text me: [email protected]
text me: [email protected]
Rate Cards available upon request.