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Retail-on-Demand: The Impending Disruption of Ecommerce
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Panelists
Matt Davis Product Manager Bronto Software
MODERATOR: Debbie Hauss Editor-in-Chief, Retail TouchPoints
@mattrdavis [email protected]
Agenda
Seeds of Disruption
Retail-on-Demand
• Postmates
• Uber
• Amazon
• Operator
Key Takeaways
Facebook Commerce
Facebook Commerce
• 600 million users on Messenger Platform
• Integrated apps
• Content insertion
• Installation
• Discovery
Businesses on Messenger
• Chat directly with businesses
• Ask free form questions
• Receive direct updates on news, products,
etc.
• Order details
• Receipts
• Order updates
• Chat moving to the center of brand
interaction
Buyable Pins
93% of pinners use Pinterest to
plan purchases.
87% have bought something
because of Pinterest. - MillwardBrown Digital, 2015
Buyable Pins
• Pins that allow users to find your business and buy specific items from within the Pinterest app
• Apple Pay compatible
• Requires approval from Pinterest
• Merchants keep 100% of revenue
• Supported on multiple platforms:
• Demandware
• Shopify
• Bigcommerce
• Magento
• IBM Commerce
How it Works
1. Merchant gets approved for buyable pins
2. For merchant-selected items, pinners will see
pins with a “Buy It” button that links back to
merchant’s store
3. Pinner chooses to buy a product, order details
and payment information are sent to the
merchant for processing
WeChat Shop
WeChat Shop
• Businesses of all sizes can create branded stores
within the WeChat Platform
• Payments handled via WeChat’s payments
platform (based on Tenpay)
• Web-based merchant dashboard to design, build
presence and track orders, KPIs
• Xiaomi sold 150,000 smartphones in 10 minutes
(2013)
Twitter Commerce
Twitter Commerce
• ‘Buy’ buttons
• Similar behavior to Buyable Pins
• Twitter sales channel is added through commerce platform (ex: Shopify)
• Any product ever Tweeted from your online store will automatically include a buy button
• Shoppers can buy and checkout without leaving Twitter
• Great for engaged followers, Twitter-only promos, sales
• Measurable and trackable orders via ecommerce platform
Postmates
Postmates
• On-demand delivery platform
• Enables anyone in a city to get virtually
any product within an hour
• Connects consumers with local
Postmate courier network (bike + auto)
• Utilizes GPS to determine locations and
local inventories of products
• The “Anti-Amazon”
• Open API - not limited to ecommerce
platforms. Can integrate with apps, etc.
• Operates in 100+ cities
UberRUSH
UberRUSH
• Leverages Uber’s driver network for auto,
bike and on-foot product deliveries for your
business to your customers
• Courier-as-a-Service
• Can also pinpoint user’s location on a map
for quick package pick-ups, then delivered
to specified location
• Doesn’t handle the product transactions
• Great for food, personal belongings left
behind, random accessories
UberRUSH for Retailers
• Merchant platform
• Businesses can summon their own delivery fleets
• Customers can opt for RUSH delivery from an online
store after making a purchase
• Realtime tracking links sent via SMS
• Businesses pay per delivery (usually $5-$7) - up to
the merchant to pay this or add it to the total
consumer price
• Shopify, Clover, delivery.com, Bigcommerce,
ChowNow integrations (more coming)
• Currently available in Chicago, NYC, San Francisco
Amazon Prime NOW
Prime NOW
• Independent mobile app. Prime members only
• Now in over 20 cities
• Free 2-hour deliveries
• $7.99 fee for 1-hour delivery + optional (but
expected) tip
• Catalog of 15,000 - 40,000 items (depending
on city)
• Amazon owns the system end-to-end
• Become Amazon Prime retailer or integrate
with third-party rush delivery service?
Operator
Operator
• Connects consumers via mobile
chat to experts who help them find
what they want, when they want it
• A different kind of SaaS - “Shopping
as a Service”
• Started by Uber co-founder
• Search, chat, buy, deliver all in one
app
• Leverages Apple Pay, UberRUSH
• For customers that don't know
exactly what they want
Key Takeaways
1. “Traditional" ecommerce is going to be drastically disrupted over the next 5 years.
2. Apps are the new platforms (with their own apps and integrations).
3. Online stores, social media pages are no longer the front doors for online buyers.
4. Consumers will shift to the channel with the least friction within their digital habitat.
5. Instant delivery will become the new 2-day shipping option. How will you embrace it?
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@mattrdavis [email protected]
Q&A // Panelists
Matt Davis Product Manager Bronto Software
MODERATOR: Debbie Hauss Editor-in-Chief, Retail TouchPoints
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