• Encourage your players to download the calottery® App today or go to calottery.com.
• Draw results will be posted within minutes after the winning numbers are drawn.
• Players can check current and past draw results anywhere they have access to the internet.
What’s New with Hot Spot
LOTTERY NEWS FEBRUARY 2018
HOT SPOT®
RESULTS TO GO
You can increase your Hot Spot sales in just a few easy steps!
Hot Spot Facts• Hot Spot draws take place every 4 minutes,
providing continuous entertainment on the Hot Spot monitor and thousands of winners daily.
• 34% of frequent players play at least once a day, with another 47% playing at least once a week giving you more sales traffic.
• Players spend an average of $4.54 on each Hot Spot transaction.
• A $3 weekly investment for a Hot Spot monitor can have big returns.
- Sales increase up to 500% when a monitor is placed at a retail location!
- Lotto and Scratchers® benefit too!
Start growing your sales and profits with Hot Spot! Contact your Lottery Sales Representative today.
SUN MON TUE WED THUR FRI SAT
$1PRICE PER PLAY
BULLS-EYESTARTS AT $2
$100,000!TOP HOT SPOT PRIZE
SCAN TO LEARN HOW TO PLAY!
Problem Gambling Help Line: 1-800-GAMBLER. ©2016 California Lottery® 10/16.
DRAWINGS DAILY
6:04 a.m. to 2:00 a.m.
DRAWINGS EVERY
4 MINUTES!
1 2 3 4 5 6 7 8 9 10
PICK 1 TO 10 SPOTS OR CHOOSE QUICK PICK®
ADVANCE PLAY®: 100 CONSECUTIVE DRAWS
OVERALL ODDS OF WINNING: VARY DEPENDING ON SPOTS PLAYEDAND IF BULLS-EYE IS PLAYED
ELEMENT SEPTEMBER – OCTOBER RPP 2016 - INSERT
COLOR SEPARATORS, PRE-PRESS SERVICE BUREAUS AND/OR PRINTERS WILL BE RESPONSIBLE FOR CHECKING FINAL MECHANICAL DRAWINGS PRIOR TO MAKING PLATES. ITEMS TO BE CHECKED INCLUDE REGISTRATIONS, PLATE TOLERANCE, ACCURACY IN MEASUREMENTS, AND DETAILS OF CONSTRUCTION. BOTH THE CLIENT AND THE DESIGN FIRM SHOULD PRE-APPROVE ANY CHANGES MADE TO ACCOMMODATE PRODUCTION REQUIREMENTS. THE CLIENT IS RESPONSIBLE FOR PROOFREADING ALL COPY, AND THE CLIENT’S LEGAL DEPARTMENT CONFIRMS THAT ALL LEGAL REQUIREMENTS HAVE BEEN MET. SUPPLI-ERS SHOULD SUBMIT COLOR PROOFS TO THE CLIENT.
PS, AI, INDD CC
8.5” X 8.5”
N/A
0.125"
100%
100%
1
10/11/16
JT
020660800 Retail Publications FY 15/16156327_31-00323_Nov-Dec_Insert_2016_FNL.indd
Date Initials Revisions 9-23-16 JT R19-23-16 JT R1-110-11-16 JT FNL
ITEM IMAGES USAGE RIGHTS Headline font Alcone Library Full usageProduct images Client asset Full usage
NICK ROOTH TYLER OSLIE JOSE TAPIAJELANI WARREN SHARON SPEARRAQUEL LAMMENSJAMIE ROSENBERGCRISTINA OSBORNCLAIRE MARKOVSKYMARGEAUX WITTE
REVISION HISTORY
IMAGE RIGHTS
JOB NO.
FILE NAME
APPLICATION
TRIM SIZE
FOLDED SIZE
BLEED SIZE
BUILT SIZE
PRINTED SIZE
PAGES
DATE
INITIALS
CD
AD
PA
CW
PM
TM
AC
DPM
DCE
AE
COLORS
4/4
SCAN TO LEARN HOW TO PLAY!
MONITOR: Height 13.19”, Width 22.27”, Depth 1.85”UC-100 UNIT: Height 1.73”, Width 8.94”, Depth 6.10”
BENEFITS TO PROMOTING HOT SPOT®
IN YOUR STORE
LOTTERY NEWS FEBRUARY 2018
4
$10 FEBRUARY 2018
GAME #1296 MYSTERY CROSSWORD
SAME GREAT GAME—BRIGHT NEW COLOR! FIND WIN $100 INSTANTLY!
After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be 18 years or older to purchase, play, or claim. Use this to provide odds of winning prizes to your customers.
PRIZE PAYOUT 73%
ODDS & WINNERS*
Prize level: Odds: Total Winners:
TICKET
$20
$40
$60
$100
$200
$400
$1,000
$2,000
$4,000
$10,000
$750,000
6
13
62
100
50
533
4,800
8,000
400,000
400,000
600,000
1,200,000
3,840,000
1,920,000
385,000
240,000
484,400
45,000
5,000
3,000
60
60
40
20
Overall odds: 1 in 3.47
Total Winners: 6,922,580
*Odds and winners are estimated. For final game odds and winners, please visit calottery.com.
HOW TO PLAY
1. Scratch “YOUR LETTERS” play area to reveal your letters.
2. In each PUZZLE; scratch each letter that matches “YOUR LETTERS.”
3. In each PUZZLE; completely uncover three or more words, win corresponding prize shown in the PRIZE KEY.
4. Scratch “PUZZLE 1 MULTIPLIER.” Multiply your PUZZLE 1 winning prize by the number revealed in the “PUZZLE 1 MULTIPLIER.”
5. Scratch “PUZZLE 2 MULTIPLIER.” Multiply your PUZZLE 2 winning prize by the number revealed in the “PUZZLE 2 MULTIPLIER.”
6. EACH PUZZLE PLAYS SEPARATELY. Words on each PUZZLE cannot be combined to win a higher prize.
7. EACH MULTIPLIER PLAYS SEPARATELY. The number revealed in the Puzzle 1 MULTIPLIER cannot be combined with the number revealed in Puzzle 2 MULTIPLIER to win a higher multiplier number. The number revealed in Puzzle 1 MULTIPLIER cannot be used to multiply the Puzzle 2 winning prize.
8. THE BONUS WORDS PLAY SEPARATELY FROM EACH OTHER AND SEPARATELY FROM THE PUZZLES AND MULTIPLIERS. Completely uncover each BONUS WORD using “YOUR LETTERS,” win prize in corresponding PRIZE BOX. BONUS WORDS do not multiply.
9. Uncover a “ ” in the “YOUR LETTERS” play area, win $100 INSTANTLY!
Retailer Cost of Pack: $500Less 6% Commission/Handling Fee: $30Final Cost per Pack $470
UPC CODE
5
GAME #1295
FEBRUARY 2018
WIN UP TO $150,000! TWO $25 LUCKY SPOTS!
ODDS & WINNERS*
Prize level: Odds: Total Winners:
TICKET
$5
$10
$15
$20
$25
$50
$75
$100
$150
$500
$1,000
$10,000
$150,000
11
27
16
27
40
211
142
653
432
1,600
2,667
40,000
800,000
1,600,000
1,540,000
660,000
1,100,000
660,000
440,000
83,600
123,750
26,950
40,700
11,000
6,600
440
22
11
Overall odds: 1 in 3.75
Total Winners: 4,693,073
*Odds and winners are estimated. For final game odds and winners, please visit calottery.com.
HOW TO PLAY
• Uncover a “ ” symbol in any “GAME,” win prize shown for that “GAME.“
• Uncover a “ ” symbol in any “GAME,” win 5 TIMES the prize shown for that “GAME.“
• Uncover a “ ” symbol in any “GAME,” win 10 TIMES the prize shown for that “GAME.“
• $25 LUCKY SPOT: Uncover a “ ” in the “$25 LUCKY SPOT,” win $25 instantly!
After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be 18 years or older to purchase, play, or claim. Use this to provide odds of winning prizes to your customers.
PRIZE PAYOUT 68%
S RUCK BY LUCK
Retailer Cost of Pack: $400 Less 6% Commission/Handling Fee: $24Final Cost per Pack $376
UPC CODE
$5
6
FEBRUARY 2018
GAME #1294 5X CROSSWORD BONUS MATCH
WIN UP TO $20,000! FAST $20 SPOT! CHANCE TO WIN 2X, 4X, OR 5X YOUR PRIZE!
ODDS & WINNERS*
Prize level: Odds: Total Winners:
TICKET
$4
$5
$10
$20
$50
$100
$1,000
$20,000
17
9
12
38
71
203
1,200
80,000
1,200,000
1,440,000
2,640,000
1,968,000
624,000
336,000
118,000
20,000
300
20
Overall odds: 1 in 3.36
Total Winners: 7,146,320
*Odds and winners are estimated. For final game odds and winners, please visit calottery.com.
HOW TO PLAY
1. Scratch “YOUR LETTERS” to reveal a total of 18 letters.
2. Scratch the “BONUS MATCH” box to reveal up to 2 additional letters. Uncover two identical letters in the “BONUS MATCH” box, win that prize. Use the uncovered letter(s) as bonus letter(s) in the CROSSWORD PUZZLE.
3. Scratch each letter in the CROSSWORD PUZZLE that matches “YOUR LETTERS” and the “BONUS MATCH” letter(s).
4. Completely uncover two or more words in the CROSSWORD PUZZLE and win corresponding prize shown in “PRIZE KEY.”
5. MULTIPLIER: Uncover the “ ” spot and multiply your total winnings by that number.
6. FAST $20 SPOT: Uncover a “ ” in the “FAST $20 SPOT,” win $20 instantly!
After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be 18 years or older to purchase, play, or claim. Use this to provide odds of winning prizes to your customers.
PRIZE PAYOUT 62%
$3
Retailer Cost of Pack: $300Less 6% Commission/Handling Fee: $18Final Cost per Pack $282
UPC CODE
7
L VE & KISSES!GAME #1293
$1 FEBRUARY 2018
WIN UP TO $500!
ODDS & WINNERS*
Prize level: Odds: Total Winners:
TICKET
$2
$4
$5
$10
$20
$40
$100
$500
12
17
31
46
96
417
1,920
9,600
480,000
1,693,440
1,209,600
645,120
435,456
209,664
48,384
10,500
2,100
42
Overall odds: 1 in 4.74
Total Winners: 4,254,306
*Odds and winners are estimated. For final game odds and winners, please visit calottery.com.
HOW TO PLAY
• Match any of “YOUR NUMBERS” to either of the two “WINNING NUMBERS,” win that prize.
• Uncover a “ ” symbol to automatically win that prize.
After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be 18 years or older to purchase, play, or claim. Use this to provide odds of winning prizes to your customers.
PRIZE PAYOUT 59%
Retailer Cost of Pack: $250 Less 6% Commission/Handling Fee: $15Final Cost per Pack $235
UPC CODE
8
32 BIN GUIDE DISPLAY STARTING JANUARY 22ND FEBRUARY 2018
$30 Game # 1280
$30 Game # 1280
$30 Game # 1250
$30 Game # 1250
$20 Game # 1276
$20 Game # 1284
$20 Game # 1272
$20 Game # 1260
$10 Game # 1288
$10 Game # 1242
$10 Game # 1263
$10 Game # 1275
$10 Game # 1296
$10 Game # 1296
NEW
$10 Game # 1296
$10 Game # 1296
NEW
$5 Game # 1279
$5 Game # 1267
$5 Game # 1271
$5 Game # 1295
$5 Game # 1295
NEW
$5 Game # 1274
$5 Game # 1287
$5 Game # 1282
$5 Game # 1264
$5 Game # 1292
$3 Game # 1277
$3 Game # 1286
$3 Game # 1294
$3 Game # 1294
NEW
$3 Game # 1291
$3 Game # 1281
$2 Game # 1273
$2 Game # 1290
$1 Game # 1293
$1 Game # 1293
NEW
$1 Game # 1289
Ask your Sales Rep about the options that are best for your store.
If more inventory is needed, call 1-855-EZLOTTO and select option 1. If order is placed before 3pm, the Scratchers® will arrive the next business day.
SALES TIP
• Games may change based on available inventory and rate of sale.
* Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your “best-selling” Scratchers for your location.
ATTENTION RETAILERS
SCRATCHERS PRICING
Price Point Final Cost per Pack $30 $846
$20 $564
$10 $470
$5 $376
$3 $282
$2 $188
$1 $235
Contact Your Lottery Sales Representative for Display Questions.
Utilize Your Featured Game Display for the NEW Mystery Crossword (1296) and Struck by Luck (1295). Also, Emerald 10’s (1288) and Pure Gold (1287).
RECOMMENDED SCRATCHERS TO REMOVE*
Please return these Scratchers to your Lottery Sales Representative.
$10 Game # 1268
$5 Game # 1262
$3 Game # 1270
$1 Game # 1285
$1 Game # 1269
9
28 BIN GUIDE DISPLAY STARTING JANUARY 22ND FEBRUARY 2018
$30 Game # 1280
$30 Game # 1250
$20 Game # 1260
$20 Game # 1276
$20 Game # 1284
$20 Game # 1272
$10 Game # 1275
$10 Game # 1263
$10 Game # 1242
$10 Game # 1288
$10 Game # 1296
$10 Game # 1296
NEW
$5 Game # 1267
$5 Game # 1274
$5 Game # 1295
$5 Game # 1295
NEW
$5 Game # 1279
$5 Game # 1287
$5 Game # 1264
$5 Game # 1282
$5 Game # 1292
$3 Game # 1291
$3 Game # 1277
$3 Game # 1294
$3 Game # 1294
NEW
$3 Game # 1286
$3 Game # 1281
$2 Game # 1273
$2 Game # 1290
$1 Game # 1293
$1 Game # 1293
NEW
$1 Game # 1289
• Games may change based on available inventory and rate of sale.
* Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your “best-selling” Scratchers for your location.
ATTENTION RETAILERS
SCRATCHERS PRICING
Price Point Final Cost per Pack $30 $846
$20 $564
$10 $470
$5 $376
$3 $282
$2 $188
$1 $235
Contact Your Lottery Sales Representative for Display Questions.
Ask your Sales Rep about the options that are best for your store.
If more inventory is needed, call 1-855-EZLOTTO and select option 1. If order is placed before 3pm, the Scratchers® will arrive the next business day.
SALES TIP
Utilize Your Featured Game Display for the NEW Mystery Crossword (1296) and Struck by Luck (1295). Also, Emerald 10’s (1288) and Pure Gold (1287).
RECOMMENDED SCRATCHERS TO REMOVE*
Please return these Scratchers to your Lottery Sales Representative.
$10 Game # 1268
$3 Game # 1270
$1 Game # 1285
$1 Game # 1269
$5 Game # 1271
10
24 BIN GUIDEretailer clerk-facing side
customer-facing side
DISPLAY STARTING JANUARY 22ND FEBRUARY 2018
$30 Game # 1280
$20 Game # 1284
$20 Game # 1276
$20 Game # 1272
$10 Game # 1296
$10 Game # 1296
NEW
$10 Game # 1263
$10 Game # 1275
$10 Game # 1288
$5 Game # 1287
$5 Game # 1274
$5 Game # 1264
$5 Game # 1295
$5 Game # 1295
NEW
$5 Game # 1279
$5 Game # 1292
$5 Game # 1282
$3 Game # 1291
$3 Game # 1277
$3 Game # 1294
$3 Game # 1294
NEW
$3 Game # 1286
$3 Game # 1281
$2 Game # 1273
$2 Game # 1290
$1 Game # 1293
$1 Game # 1293
NEW
$1 Game # 1289• Games may change based on available
inventory and rate of sale.
* Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your “best-selling” Scratchers for your location.
ATTENTION RETAILERS
SCRATCHERS PRICING
Price Point Final Cost per Pack $30 $846
$20 $564
$10 $470
$5 $376
$3 $282
$2 $188
$1 $235
Contact Your Lottery Sales Representative for Display Questions.
Ask your Sales Rep about the options that are best for your store.
If more inventory is needed, call 1-855-EZLOTTO and select option 1. If order is placed before 3pm, the Scratchers® will arrive the next business day.
SALES TIP
Utilize Your Featured Game Display for the NEW Mystery Crossword (1296) and Struck by Luck (1295). Also, Emerald 10’s (1288) and Pure Gold (1287).
RECOMMENDED SCRATCHERS TO REMOVE*
Please return these Scratchers to your Lottery Sales Representative.
$3 Game # 1270
$5 Game # 1267
$10 Game # 1242
$1 Game # 1285
$1 Game # 1269
11
COMING SOON FEBRUARY 2018
MARCH GAMES
Ticket artwork subject to change.
GET READY! YOUR NEXT SET OF SCRATCHERS® IS COMING FEBRUARY 21!
COMING SOONLOTTERY NEWS FEBRUARY 2018
Tell your customers to look for a progressive Triple Jackpot Scratchers 2nd Chance Bonus Draw
and a chance for one lucky player to win up to $50,000 in cash! This will be in addition to the weekly Scratchers 2nd Chance draw.
2018 RETAILER TRADESHOWSLOTTERY NEWS FEBRUARY 2018
SAVE THE DATE FOR A RETAILER TRADESHOW NEAR YOU!
March 20, 2018 – Oakland At the Oakland Marriott City Center, 1001 Broadway, Oakland, CA 94607
March 27, 2018 – Woodland HillsAt the Warner Center Marriott, 21850 Oxnard Street, Woodland Hills, CA 91367
April 19, 2018 – ModestoAt the Doubletree by Hilton Modesto, 1150 9th Street, Modesto, CA 95354
Come Anytime Between 11:00 AM – 4:00 PM Registration Begins At 10:30 AM Doors Open At 11:00 AM
Ask your Sales Representative for more details and registration information.
The Retailer Tradeshows are an opportunity for you to learn about new games, changes to processes and procedures, marketing programs, and strategies to maximize
sales. There will be exhibit booths and workshops where you can learn more about resources and tools to maximize your Lottery profits.
14
QUICK REFERENCE GUIDE FEBRUARY 2018
SCRATCHERS® ORDER SCHEDULE
After game start, some prizes, including top prizes may have been claimed. Product Plan is published twelve times a year in California by The California Lottery®, 700 North Tenth Street, Sacramento, CA 95811. Although every effort is made to ensure the accuracy of the information in the Product Plan, mistakes can occur. In the event of any discrepancies,
federal law, state law and Lottery rules and regulations prevail. ©2018 California Lottery® 48,630 12/17
orange is Ablue is B
My week (circle yours)
My LTSS
Phone1.855.EZLOTTO (1.855.395.6886). When prompted, press 1 to order Scratchers! If you call before 3:00 pm, Monday through Friday, your order will usually be shipped out the same day!
SUCCESSFUL SCRATCHERS SALES CHECKLIST:**See Placement Guides for which games to replace with new games.*
**Remove and safely store suggested slow sellers and return to your Lottery Sales Representative for credit.
**Ask your Lottery Sales Representative for a featured game display.*
**Ask how to increase your Lottery sales.
** Number of $5 Games *Goal *$ Average Weekly Sales *Goal
*Activate and prominently display all new games (see bin guides on pgs. 8-10).
Next visit
DSR TIPS
S M T W T F S
MARCH
S M T W T F S
JANUARY
S M T W T F S
FEBRUARY
new game launchLottery offices closed (state holiday)
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
Tip: Use in Scratchers® displays. Tip: Use in Scratchers® displays.
Tip: Use in Scratchers® displays. Tip: Use in Scratchers® displays.
SCAM ALERT! DO NOT BE A VICTIM!LOTTERY RESOURCES FEBRUARY 2018
Always collect payment before handing Lottery tickets to customers!
Scammers posing as customers have attempted to steal Lottery tickets by handing clerks debit/credit cards that are not valid. While the clerk tries to charge the card, the scammer runs off with the Lottery tickets.
Protect yourself from this scam by always collecting payment for Lottery tickets before handing the tickets to customers.
The California Lottery is not responsible for any losses you may incur through these transactions. If this happens to you, or someone attempts this, please call the California Lottery Security/Law Enforcement Division immediately at 855-EZ-LOTTO (395-6886) Option 5.
THEFT OF LOTTERY SCRATCHERS®
LOTTERY RESOURCES FEBRUARY 2018
If you are a victim of theft of Lottery Scratchers and seeking reimbursement from the California Lottery, you must meet each of the criteria below, per California Lottery Regulations:
•• Maintain a current and accurate inventory of Lottery products so that stolen tickets can be readily identified*
•• Implement and maintain security equipment and procedures to improve the likelihood that perpetrators will be identified and apprehended
•• Report accurate ticket serial numbers of all stolen Scratchers tickets (game/pack/range of tickets) to the California Lottery’s Security/Law Enforcement Division immediately, and no more than four hours after the actual theft at 1-855-EZ-LOTTO (395-6886) Option 5
•• No more than two claims for losses will be reimbursed in a 36-month period
If these criteria are met, the California Lottery may reimburse Retailers up to 100% of the cost of stolen Tickets fully paid for by the Retailer upon the first claim submitted in any 36-month period, and up to 50% of the cost of stolen Tickets fully paid for by the Retailer upon the second claim submitted in any 36-month period. Any reimbursement is at the sole discretion of the Lottery.
*Daily Scratchers Tracking form available on the Lottery’s retailer website or from your Lottery rep.