REV PRO Training Presentation
October 12, 2006Presented by: Patrick Ott de [email protected]
“Offering everything Tape should have been and Hard drives should be”
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Desktop drive for Record, Playback, Edit and Archive to REV PRO media
Low cost, disk-based removable digital media
Flexible Portable Affordable
based on Iomega REV technology
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REV PRO: Offers best of both worlds…
REV combines advantages of a HDD…
Flexibility of use
Access speed and throughput
Ease of use/application
…with the advantages of videotape
Cost effectiveness
“TRUE” Non-linear media Remove-abilityPortabilityDurability
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IT Media Format Comparison: Relative Performance
VIDEO VIDEO TAPETAPE OpticalOptical Solid Solid
StateState REV PROREV PROAADVANTAGEDVANTAGE
Access Time
Random Access
Non-Linear (True)
Storage Capacity / Time
Portability / Removability
Usage Life
Archival
Environmental
Non-Proprietary (Open)
Format Independence
Low Cost
Good Fair Poor
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Media Comparison Chart
REV PRO XDCAM P2 CompactFlash EditCam
Max. Sustained Data Rate 110Mbps 72Mbps / 144Mbps ~320 Mbps 72Mbps / 160Mbps 200Mbps
Storage Capacity 35 GB 23 GB 8 GB 16 GB 40 GB
Field Pack 2
Record Time (Minutes)
@ 25Mb/s 126 85 16 32 180
@ 50Mb/s 64 45 8 16 80
@ 100Mb/s 32 n/a 4 8 40
Media Price (per unit) $65 $33 $1,400 $1,049 $600
Price per GB $1.86 $1.43 $175 $66 $15.00
Price per Minute
@ 25Mb/s $0.52 $0.39 $88 $33 $3.33
@ 50Mb/s $1.02 $0.73 $175 $66 $7.50
@ 100Mb/s $2.03 NA $350 $131 $15.00
Re-use (# write times) 1,000,000 1,000 100,000 100,000 10,000
Physical Size of Media (inches) 3.0 x 3.0 5.25 x 5.25 2.1 x 3.37 1.7 x 1.4 3.5 x 5
Security / Password Protect? Yes No No No Yes
Recordable on Consumer Media? Yes No No Yes No
Cost of Media Reader/Player $500 $7,000 $2,500* $10 $1,200
*Not Req for PC w/PCMCIA
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This is not a JAZ drive!!!!!
The customer raises Iomega and JAZ technology:
REV PRO is a clean room environment in both Disk and Drive and during the insertion process.
JAZ technology used HDD components, however treated the media and drive as OPEN environments.
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Inside REV PRO™ Technology
Utilizes standard 2.5” notebook HDD components/technology
Removable disks contain only the hard disk platter and motor
Sensitive head assembly and electronics are located in drive bay
HDD Platter
SpindleMotor
Head Stack
Assembly
EjectMechanism
DriveElectronics
Drive Shutter
Elastomeric Seal
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•Architected for removability
•Media contains only the magnetic disk platter & motor
– ruggedness, lower cost & smaller size
•2 stage loading for contamination control
•Head cleaning mechanism
•Low priced, readily available Reader/Writer
Sensitive Heads remain in the drive
Platter and motor housed in removable cartridge
REV™ Technology
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Inserting a Disk
REV PRO Drive1
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3
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CleanZone Cartridge
Retention Pocket
REV PRO Drive
REV PRO Drive
REV PRO Drive
“Secure”
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Post insertion contamination control
Internal Filtering & Moisture Control System
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Contamination Control
Soft Error Rates Following Head Cleaning
1.E+03
1.E+04
1.E+05
1.E+06
1.E+07
0 500 1000 1500 2000
test time
SE
R
Typical Cleanup
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1
0 50 100 150
Time (s)
% o
f am
bie
nt
part
icle
co
un
t
Mean
RTT
start spinning motor
time const = 3.5 sec
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Performance: REV vs REV PRO
55Dissolve 2-Streams
Write & Read 2-Streams
Dual-Stream Performance
Moving into High Gear!
110 Mbps sustained200 Mbps Max
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Reliability in support of Professional environments
•Drive insertions: Minimum 15,000
•Operating Altitude -300 to 4572 Meters
•Operating Temperature: -10°C to 60°C, 8-90% humidity
•Non-Operating: -40°C to 65°C, 5-95% humidity
•Media Drop: up to 1.22 Meters (48 Inches)
•Read/Writes: 1,000,000 write passes
Built to take it!
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REV PRO Additional Key Features
Secure Erase and Shredding utilitiesEliminate previously recorded data and repurpose the media, a guarantee that the previously recorded content has been eliminated.
Master/User PasswordContent on the media can be protected in the field or in the workflow, but also retrieved if the password is lost or forgotten.
Disk diagnosticsThis provides users with the ability to determine "health" before deployment by tracking multiple drive and disk operations.
File based workflowDesigned for Post Production facilities transition to file based workflow. Always File based
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REV PRO is not just for the Camera!
Project ManagementUse REV PRO to organize content into projectsInclude all digital assets (video, audio, log files, notes, project files, tracksheets) on one piece of media.
Content Exchange & DistributionREV PRO media is a low cost consumable that does not have to have an asset tag!
Near Line ArchivalUse REV PRO to keep digital assets available for reuse.
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Optical Solutions
Does not support True non-linear access to your data!
Data is written “flat” like tape. Has the same strategy as tape.
As a result will not support multiple streams and higher bit rates.
XDCAM Media write over is roughly 10,000 cycles, REV PRO…..1,000,000 cycles!
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XDCAM (PD) Professional Disk
Media is advertised as supporting 72/144 Mbps. This is only in support of the media NOT THE CAMERA or in the workflow for Writes. For writes in 23GB it is limited to 36Mbps.
Performance limitation is due to a proprietary implementation of ECC within the disk to support the camera.
Other points with XDCAM optical media cartridgeIt is a powered media inside the camera, at all times to ensure that the media is at the correct temperature for recording.
They are sacraficing media size and capacity to include ECC technology and consequently bit rate.
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Cross Platform Compatibility
XDCAM will not be able to take advantage of future mass adoption of the Blue ray technology across desktops and notebooks.
Why?The XDCAM PD version of Blue Ray technology is proprietary and specialized.
What is next for XDCAM PD media?
Two layer technology offering 46GB in capacity with performance support of 50Mbps.
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Flash Media
Compact Flash and Panasonic P2 media
Advantages
>High Performance
>High Durability
Disadvantages
>High Cost
>Unprotected file system
>Need additional devices and steps in the work flow, as the media is considered an Asset in the workflow.
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What is JFS ( Journaled File System)?
A Journaled file system will maintain the integrity of the file system in the event of an unexpected failure of the file system. The File system can be effected by unexpected power down or environmental effects during a disk write/read process.
A Journaled file system can recover by the use of directory metadata and the use of a serial log containing bit maps.
Flash based media is FAT32….Why should your customers care? FAT32 is not a Journaled File System!
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Activities Planned for 2006
•Launch REV PRO Labs
•Launch new AD campaign– September:
– TV Broadcast– Broadcast Engineering
– October:– TV Broadcast– Government Video– Sound & communications– TVB Europe– Sonovision– Video & Audio Report – Netherlands
•Develop Technical Manuals and Data sheets
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Key Messages
Workflows/Applications
1. High Capacity inexpensive storage in support of HD content exchange
2. Automation in the support of near line project archival
3. Quick access to files for edit in the workflow
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REV PRO 2007 Macro activities
Public Relations•Aggressive Review campaign for REV PRO 2nd Generation•Aggressive Media Coverage REV PRO 2nd Generation with Infinity BLT –
user stories, case studies
Advertising •Individual ad campaign targeting desktop, pro Av, camera, audio, photography, storage, mac magazines. Joint campaign with EDIUS. •Web banners driving traffic to Rev Pro website. Web •Continue to update Microsite for REV PRO and include new products and OAP section
Major tradeshows•NAB, BIRTV, IBC, InterBee
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REV PRO Activities Planned for 2007
•Media sized handout cards
•Update to Rev Pro Labs
•Sales/Data sheets Customizable for dealers and distributors
•Updated Launch Kits
•EDM Lights announcing products and product specials
•Product giveaways (Website promos / Dealer promos / Local events / etc)
•Workflow bundles in support of the Infinity Line
•Participate in GV roadshows sponsored by related products.
•Show stands and displays
•Demo units in support of OAP’s and Show activities
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Today’s Workflow
Digitize ContentTo REV PRO
Capture
Exchange
Share with Others
Fast FileRetrieve
Deliver
Share with OthersPlay-out at Event
Save
ArchiveOriginal Digitized Content
All Tracksheet and Project Data
Securely Stored!
File-Based Workflow
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Open Alliance Partner (OAP) List
List of Infinity/REV PRO ‘OAP’s’ as of September 2006
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Workflow enablers for yesterday’s technology.
Fast Forward VideoScalable MPEG Recorder
Focus Enhancements
MOG Solutions
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Here is the Future as GV sees it!
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REV PRO
Strengths
•REV PRO is a low-cost consumable.
•Highly durable and re-usable transportable media in the workflow
•Professional level feature support in the workflow
Media that was born in the IT environment that supports the workflow and then applied to the camera.
Other media, purposed at the camera and then applied to the workflow.
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REV PRO – Built Tough!
Customer Trials and feedback!
Where to Buy