1
Rewarding Safety Innovation
eSafety Challenge 2010
3
Safety Ratings
Since 1997Crash protection focusValidated testsProven safety benefitStandard fitmentInformed consumers
4
eSafety Systems
Rapidly emergingCrash avoidance focusNo validated testsHigh potentialOptional and costly Uninformed consumers
5
Encouraging eSafety
Beyond star ratingTaking safety furtherAdvancing requirementsOutstanding investment
6
Euro NCAP Advanced Reward
Reward for safety innovationScientific basis: proven safety benefitStimulate market placeWill be seen by consumer and public
7
“Beyond NCAP” Methodology
Technology dossierAssessment groupConsensus meetingsReporting
8
Planning
Currently 12 systems appliedRange of different technologies – ADAS, eCall, smart restraints, etc.Paris Motor Show launchPart of Euro NCAP’s assessment program going forwards
9
Conclusions
Rewarding advanced technologiesProviding independent informationEncouraging uptake Facilitating technical dialog with industry
