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Page 1: RFID

Technology and market insightIDTechEx Consulting & Research

IDTechEx Consulting helps you to:Exploit market and technology trends Develop and benchmark your strategyDominate your competitive environmentDetermine optimal product positioningSecure your investments through due diligence

»»»»»

Most consultancy work carried out by IDTechEx is covered by a non-disclosure agreement. However, some current and recent clients that we can name are:

Avecia, UK (Supplier of materials for Organic Electronics), a division of Merck

Irish Enterprise, Ireland (Educational forum)

Hewlett Packard, USA (Computer and consulting corporation)

Plastic Logic, UK (Inkjet printing organic semiconductor device company)

Rexam (Metal can and plastics packaging company)

PolyTechnos (Venture capital due diligence)

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Recent IDTechEx consulting projects:

Corporate venturing by a $7 billion US packaging company, for the third round funding of an RFID

manufacturing equipment and tag supplier.

Profiling of companies developing thin film transistor circuits for a multi-billion-dollar company in order to

recommend strategic partners.

Assessment of a leading start-up for financing from a major UK Venture Capitalist.

Determining unmet needs in vertical market segments to assess the opportunity for new IP.

European VC company, second-round syndicated funding of $11 million for a UK company exploiting

polymer electronic technology. Focus on market potential for polymer electronics in smart label applications.

First-round financing of a chipless smart label technology by a $3 billion US label supplier.

Market segment evaluation for emerging RFID technologies to identify lead application areas,

technical requirements and capability for internal investment by a US component supplier.

Technical and market evaluation of internal technology to identify commercial exploitation opportunities

and finance scale for a French security printer.

Technology feasibility study for an Israeli security printing company to determine potential market size for

printed product and internal investment.

For a $4 billion US packaging and label supplier, advice of market growth, size and applications for

various future RFID product and smart packaging offerings, and second-round funding of RFID

manufacturing company.

Identification of suitable development partners for investors in an enabling technology start-up company.

Market and competitive analysis of new technology for a multi-billion dollar company.

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Clients and Recent Studies

To speak to an IDTechEx Analyst please contact

www.idtechex.com/consulting

www.IDTechEx.com/consulting www.IDTechEx.com/consulting

How can we help you?

Raghu Das, [email protected] + 44 (0) 1223 813703

Dr Peter Harrop, Chairman [email protected] + 44 (0) 1256 862163

Trevor Crotch-Harvey, VP of [email protected]

ElectronicsChemical

PaperPlastics

Packaging

Printing

UK OfficeIDTechEx LtdDowning Park, Station Road, Swaffham Bulbeck, Cambridge CB25 0NW, UK.Tel: +44 (0) 1223 813703 Fax: +44 (0) 1223 812400 or + 44 (0) 1223 810280Email: [email protected]

US Office IDTechEx, Inc. One Broadway, 14th floor, Cambridge MA 02142 United States. Email: [email protected]

Smart Packaging

Organic & Printed Electronics

RFID

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IDTechEx Consulting: Custom Research and Market Intelligence

In-depth research studies IDTechEx has worked for several of the world’s largest companies as well as small start-ups. Studies for these companies have included researching competitors and technologies. Our market research reports are purchased and valued by both large and small companies. References from some of these clients are available upon request.

Market research and events IDTechEx publications include material such as Organic & Printed Electronics Forecasts, Players & Opportunities, Active RFID and Sensor Networks and Inorganic Printed and Thin Film Electronics. In-depth analysis is also covered by titles such as Printed and Chipless RFID, Item Level RFID and RFID in Healthcare.

IDTechEx hosts the web portal Printed Electronics World, featuring trully global daily news interpreted by experts.

IDTechEx also publishes the monthly web journal RFID Analyst which contains IDTechEx opinion and analysis. IDTechEx has the world’s largest database of RFID case studies, currently standing at over 3,000 with details of over 3,500 companies from 100 countries.

Global coverage Our coverage is international, we have technical associates across the globe, including Japan, Korea, China, Europe and North America, providing an international business network which keeps us updated with the latest developments and decision makers in those countries. We travel the globe to learn about the companies, the new technologies and latest applications.

Printed Electronics & RFID IDTechEx provides custom consulting, research and advisory services to help develop your business in printed/thin film electronics, RFID and smart packaging. IDTechEx gives strictly independent marketing, technical and business advice and services on these subjects in three forms – consulting, publications and conferences.

Our work includes technology and market benchmarking, analysis of companies, due diligence, in-company masterclasses and global research. IDTechEx consultants travel extensively, visiting many conferences, universities and companies to learn and interpret the latest information for you.

www.IDTechEx.com/consulting

Custom Research

You set the budget Fees for consulting projects are typically fixed and based on the amount of time each project requires. It can be as small as a few hours discussion on the telephone to enterprise access to all our published content, event access and custom research. Our rates are very reasonable and we aim to provide extremely high levels of customer service so our clients keep returning.

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Case Study 1: A $40 billion company was looking to participate in the printed electronics market and leverage their expertise as a global materials company. It needed to understand unmet needs, companies to potentially partner with or even acquire, and company progress, particularly in East Asia. IDTechEx profiled over 150 companies around the world, in particular those in East Asia. Full patent searches, company SWOT (Strengths-weaknesses-opportunities-threat)reports and analysis were given. Recommendations of partners and opportunities were provided. The client invested in one of our recommended companies and grew accordingly.

Case Study 2: A $60 billion company sought impartial assessment of their technology and applications. IDTechEx analyzed their technologies versus others in the industry to identify what still needed to be done. IDTechEx then looked at all the relevant applications, their technology needs and timelines, and recommended first products. The client grew their R&D activities to focus on the unmet needs we identified. The client gave IDTechEx a second follow-on study and bought IDTechEx research reports.

Case Study 3: A German venture capital company wanted us to provide due diligence prior to their investment in a UK-based plastic electronics start-up. IDTechEx provided due diligence on the company and their opportunities in light of the competitive landscape and applicational demands. The VC company invested in the company on our recommendation. The target company has gone on to raise significant funds in later rounds and it became a globally recognized leader.

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IDTechEx Consulting: Custom Research and Market Intelligence CASE STUDIES

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Case Study 1: A multi-billion dollar electronics company wanted to get involved in RFID and leverage their skills but did not know the best way to position themselves in the market. IDTechEx analyzed the needs by applicational sector and technology issues, sector profitability and competitive landscape to prioritize the company’s strategy in each sector. The company used this information to position themselves in the market and develop appropriate solutions and services.

Case Study 2: A start-up company who had developed a new technology offering some key benefits over existing solutions wanted their technology validated in the competitive landscape and advice on routes of entry and company positioning. IDTechEx examined the opportunity by application sectors, and provided details of other solutions. We recommended best entry points for the company. The company raised money to develop a working solution and used our recommendations to prioritize markets.

Case Study 3: A European venture capital fund wanted to invest in an RFID company and required technology and business due diligence. IDTechEx provided a company assessment after visiting the company and surveying the competitive landscape and industry trends. A SWOT analysis followed. The VC company invested in the target RFID company. IDTechEx has done further different work for the VC company.

Sm

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ing Case Study 1: A government funded agency

wanted to invest up to $75million to develop intellectual property in nanotechnology and other sectors. It wanted to know technology needs and the competitive landscape for packaging of consumer goods. IDTechEx examined the current range of smart packaging solutions. Consumer goods companies around the world were interviewed to obtain their unmet needs in terms of integration, cost and technology requirements. We concluded with opportunities for

R&D and the size of the market and assessment of risks and threats. Based on our recommendation, the company did not pursue investment as the market demand was not strong enough for their particular sector. The company has later sought our advice on other sectors.

Case Study 2: A $30 billion packaging company wanted to learn about new technologies relevant to them. IDTechEx trained key staff (up to board level) in the US, UK and Europe through interactive masterclasses.The company launched new products using technologies we had described and has positioned themselves as an innovator rather than commodity supplier above their competition. The company later attended IDTechEx events and bought ongoing research.

Call now to discuss your project+44 (0) 1223 813703 or email [email protected]

Why IDTechEx?

You meet IDTechEx analysts from the start, not sales people. We aim to sell our services based on our competence with the technology. Our analysts work with clients throughout the whole process – from proposal to completion. We work hard to meet and exceed the needs of our clients.

Customers in over 50 countries, offices in 3 continents (North America, Europe, Asia-Pacific)

IDTechEx consultants attend and present at over 30 events each year around the world

Over eight years of expertise solely researching RFID, printed electronics and smart packaging

Multilingual staff Consulting projects range from conference calls to

3-month studies proposed for all budgets Out of office hours client support Winner of the Queen’s Award for International

Trade

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Research highlights

20-year forecasts of printed electronics by component type and split by country

Gaps in the printed electronics market – new opportunities

10-year forecasts of number of RFID tags used by application category

10-year forecasts of RFID interrogator sales Over 3,000 global RFID implementations covered

in the RFID Knowledgebase Assessment of RFID profit centers – who is making

money 600 profiles of companies working in printed

electronics

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www.IDTechEx.com/consulting

IDTechEx.com is the most referencedinternet source for “Printed Electronics”.

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Case Study 1: A $40 billion company was looking to participate in the printed electronics market and leverage their expertise as a global materials company. It needed to understand unmet needs, companies to potentially partner with or even acquire, and company progress, particularly in East Asia. IDTechEx profiled over 150 companies around the world, in particular those in East Asia. Full patent searches, company SWOT (Strengths-weaknesses-opportunities-threat)reports and analysis were given. Recommendations of partners and opportunities were provided. The client invested in one of our recommended companies and grew accordingly.

Case Study 2: A $60 billion company sought impartial assessment of their technology and applications. IDTechEx analyzed their technologies versus others in the industry to identify what still needed to be done. IDTechEx then looked at all the relevant applications, their technology needs and timelines, and recommended first products. The client grew their R&D activities to focus on the unmet needs we identified. The client gave IDTechEx a second follow-on study and bought IDTechEx research reports.

Case Study 3: A German venture capital company wanted us to provide due diligence prior to their investment in a UK-based plastic electronics start-up. IDTechEx provided due diligence on the company and their opportunities in light of the competitive landscape and applicational demands. The VC company invested in the company on our recommendation. The target company has gone on to raise significant funds in later rounds and it became a globally recognized leader.

Pri

nte

d E

lect

ron

ics

IDTechEx Consulting: Custom Research and Market Intelligence CASE STUDIES

RF

ID

Case Study 1: A multi-billion dollar electronics company wanted to get involved in RFID and leverage their skills but did not know the best way to position themselves in the market. IDTechEx analyzed the needs by applicational sector and technology issues, sector profitability and competitive landscape to prioritize the company’s strategy in each sector. The company used this information to position themselves in the market and develop appropriate solutions and services.

Case Study 2: A start-up company who had developed a new technology offering some key benefits over existing solutions wanted their technology validated in the competitive landscape and advice on routes of entry and company positioning. IDTechEx examined the opportunity by application sectors, and provided details of other solutions. We recommended best entry points for the company. The company raised money to develop a working solution and used our recommendations to prioritize markets.

Case Study 3: A European venture capital fund wanted to invest in an RFID company and required technology and business due diligence. IDTechEx provided a company assessment after visiting the company and surveying the competitive landscape and industry trends. A SWOT analysis followed. The VC company invested in the target RFID company. IDTechEx has done further different work for the VC company.

Sm

art

Pac

kag

ing Case Study 1: A government funded agency

wanted to invest up to $75million to develop intellectual property in nanotechnology and other sectors. It wanted to know technology needs and the competitive landscape for packaging of consumer goods. IDTechEx examined the current range of smart packaging solutions. Consumer goods companies around the world were interviewed to obtain their unmet needs in terms of integration, cost and technology requirements. We concluded with opportunities for

R&D and the size of the market and assessment of risks and threats. Based on our recommendation, the company did not pursue investment as the market demand was not strong enough for their particular sector. The company has later sought our advice on other sectors.

Case Study 2: A $30 billion packaging company wanted to learn about new technologies relevant to them. IDTechEx trained key staff (up to board level) in the US, UK and Europe through interactive masterclasses.The company launched new products using technologies we had described and has positioned themselves as an innovator rather than commodity supplier above their competition. The company later attended IDTechEx events and bought ongoing research.

Call now to discuss your project+44 (0) 1223 813703 or email [email protected]

Why IDTechEx?

You meet IDTechEx analysts from the start, not sales people. We aim to sell our services based on our competence with the technology. Our analysts work with clients throughout the whole process – from proposal to completion. We work hard to meet and exceed the needs of our clients.

Customers in over 50 countries, offices in 3 continents (North America, Europe, Asia-Pacific)

IDTechEx consultants attend and present at over 30 events each year around the world

Over eight years of expertise solely researching RFID, printed electronics and smart packaging

Multilingual staff Consulting projects range from conference calls to

3-month studies proposed for all budgets Out of office hours client support Winner of the Queen’s Award for International

Trade

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»

»

»»

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Research highlights

20-year forecasts of printed electronics by component type and split by country

Gaps in the printed electronics market – new opportunities

10-year forecasts of number of RFID tags used by application category

10-year forecasts of RFID interrogator sales Over 3,000 global RFID implementations covered

in the RFID Knowledgebase Assessment of RFID profit centers – who is making

money 600 profiles of companies working in printed

electronics

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www.IDTechEx.com/consulting

IDTechEx.com is the most referencedinternet source for “Printed Electronics”.

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IDTechEx Analysts

www.IDTechEx.com/consulting

Meet the Experts

Dr Harry Zervos PhD is a technology consultant with IDTechEx. Harry received his degree in physics from the University of Athens, Greece, and went on to study materials science at Cranfield University, where he received his PhD. His research focused on the precision engineering and nanotechnology field, with experience in international projects merging industrial and academic sponsorship.

Susann Reuter graduated as Diplom-Ingenieur for Electronic Devices from Chemnitz University of Technologies. She has worked in microelectronics and microsystem technologies for nearly 10 years prior to starting a second career in printing. Since early 2004 her work involved development and manufacturing of printed electronics for RFID tags, smart labels, smart packaging and smart textiles with a broad background in materials and technologies, including quality management aspects of mass production. She now works as a consultant for IDTechEx.

Dr. Bruce Kahn has a PhD in Chemistry from the University of Nebraska, and a S B in Chemistry from the University of Chicago. He is the author of over 75 publications. His current research focus is the multi-disciplinary field of Printable Electronics. The general goal of this research is to investigate, assess, and develop the use of high-volume printing tech-niques and materials for the fabrication of electronic devices.

Ning Xiao MSc is Technical Consultant at IDTechEx. Ning received his Business Management degree from the University of Warwick. He is currently involved in IDTechEx market research and operations in Asia. Ning speaks Mandarin and Cantonese.

Trevor Crotch-Harvey B.Sc. is the VP of Consultancy for IDTechEx. He has a degree in Computer Science from Manchester University, and for the last 13 years has worked in the RFID sector for companies such as Motorola (where he was Regional Director EMEA for the Worldwide Smartcard Solutions Division) and Innovision R&T plc (where he was on the Board, responsible for Sales and Marketing).

Dan Lawrence MSE, is contributing to IDTechEx as VP Business Development. Based in Ann Arbor, Michigan, he received both his BSE and MSE in Materials Science and Engineering at the University of Michigan. As a scientist for Flint Ink, Dan conceived the idea of using high-speed printing processes to layer specially designed inks to function in RFID antenna, smart packages, and printed electronics. He has contributed to a book and several articles on printed electronics and is advising companies on how they can find opportunity in the historic merging of the printing and electronics industries.

Raghu Das MA (Cantab) is CEO of IDTechEx Ltd. He has a BA Natural Sciences degree from Cambridge University, where he studied physics. He has been closely involved with the development of printed electronics and RFID for over 8 years, carrying out consultancy in Europe, USA, Canada, Asia and the Middle East. He has lectured on RFID, smart packaging and printed/organic electronics at over 200 events and conferences around the world and is author of several IDTechEx publications.

Dr Peter Harrop PhD, FIEE is Chairman of IDTechEx Ltd. He was previously Chief Executive of Mars Electronics, the $260 million electronics company and Chairman of Pinacl plc, the $100m fibre optic company. He has been chairman of over 15 high tech companies. He has written 20 reports on technical subjects, published by the Financial Times, John Wiley and others. He lectures and consults internationally on printed and thin film electronics, RFID and smart packaging.

Dr Paul Butler PhD DSc is a materials science specialist with interests in nanotechnology, biomimetics, smart materials and smart packaging. He joined Alcan Aluminium at their R&D facilities in Banbury, UK and became R&D Director of Alcan’s Canadian laboratories in Kingston, Ontario. He returned to the UK to take up a position as Director of Materials & Packaging Technologies with CarnaudMetalbox, which then became part of Crown Cork & Seal. He is currently an academic visitor in the Department of Materials at the University of Oxford and consults on smart materials and smart consumer packaging.

Page 6: RFID

Technology and market insightIDTechEx Consulting & Research

IDTechEx Consulting helps you to:Exploit market and technology trends Develop and benchmark your strategyDominate your competitive environmentDetermine optimal product positioningSecure your investments through due diligence

»»»»»

Most consultancy work carried out by IDTechEx is covered by a non-disclosure agreement. However, some current and recent clients that we can name are:

Avecia, UK (Supplier of materials for Organic Electronics), a division of Merck

Irish Enterprise, Ireland (Educational forum)

Hewlett Packard, USA (Computer and consulting corporation)

Plastic Logic, UK (Inkjet printing organic semiconductor device company)

Rexam (Metal can and plastics packaging company)

PolyTechnos (Venture capital due diligence)

»

»

»

»

»

»

Recent IDTechEx consulting projects:

Corporate venturing by a $7 billion US packaging company, for the third round funding of an RFID

manufacturing equipment and tag supplier.

Profiling of companies developing thin film transistor circuits for a multi-billion-dollar company in order to

recommend strategic partners.

Assessment of a leading start-up for financing from a major UK Venture Capitalist.

Determining unmet needs in vertical market segments to assess the opportunity for new IP.

European VC company, second-round syndicated funding of $11 million for a UK company exploiting

polymer electronic technology. Focus on market potential for polymer electronics in smart label applications.

First-round financing of a chipless smart label technology by a $3 billion US label supplier.

Market segment evaluation for emerging RFID technologies to identify lead application areas,

technical requirements and capability for internal investment by a US component supplier.

Technical and market evaluation of internal technology to identify commercial exploitation opportunities

and finance scale for a French security printer.

Technology feasibility study for an Israeli security printing company to determine potential market size for

printed product and internal investment.

For a $4 billion US packaging and label supplier, advice of market growth, size and applications for

various future RFID product and smart packaging offerings, and second-round funding of RFID

manufacturing company.

Identification of suitable development partners for investors in an enabling technology start-up company.

Market and competitive analysis of new technology for a multi-billion dollar company.

»

»

»

»

»

»

»

»

»

»

»

»

Clients and Recent Studies

To speak to an IDTechEx Analyst please contact

www.idtechex.com/consulting

www.IDTechEx.com/consulting www.IDTechEx.com/consulting

How can we help you?

Raghu Das, [email protected] + 44 (0) 1223 813703

Dr Peter Harrop, Chairman [email protected] + 44 (0) 1256 862163

Trevor Crotch-Harvey, VP of [email protected]

ElectronicsChemical

PaperPlastics

Packaging

Printing

UK OfficeIDTechEx LtdDowning Park, Station Road, Swaffham Bulbeck, Cambridge CB25 0NW, UK.Tel: +44 (0) 1223 813703 Fax: +44 (0) 1223 812400 or + 44 (0) 1223 810280Email: [email protected]

US Office IDTechEx, Inc. One Broadway, 14th floor, Cambridge MA 02142 United States. Email: [email protected]

Smart Packaging

Organic & Printed Electronics

RFID


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