Rich
A compelling framing of the design challenge based on your new understanding.
WHAT is define?
WHY define?
HOW TO define: unpack & space saturation
is a concise problem statement which reframes the challenge
is your launchpad for developing meaningful solutions to a design challenge
is your guiding and grounding force as you develop your solution
how to DEFINE: point of view
how to DEFINE: point of view
has empathetic language about the user
Identifies a need that is deep! Emotional! (hint:verb)
Incorporates insights about the user that are unexpected (think observation + interpretation)
user
need
insight
POV MADLIB
[USER . . . (descriptive)] needs [NEED . . . (verb)] because [INSIGHT . . . (compelling)]
POV tipsTalk about gut feelings
Have good questions at this point (not answers)
Short - distill your findings… don’t be afraid to put some details in the parking lot for later
Singular - focus on an individual user rather than everyone
Sexy - use bold, specific diction… have fun with words!
20 MIN: space saturation
10 MIN: talk about what’s compelling, sketch a composite character
15 MIN: Answer questions and draft a POV
15 MIN: generate HMW statements