October 12, 2010
RLF Communicationsand Public Relations
AK Wilkinson account executive• Worked in a variety of industries at RLF including: consumer
goods, home furnishings, manufacturing, nonprofits, financial services, travel & tourism, economic development and education
• Part of the account team that won 2010 Silver SABRE award: Educational and Cultural Institutions category
Ken Luck, account executive• Has master’s degree in international public relations from UNC-
Charlotte• Worked in corporate setting before coming to agency• Part of the account team that won 2008 Outstanding PR Award
for Tar Heel PRSA Chapter
Who are we?
• Full service strategic communications agency – public relations, marketing and advertising
• Senior leadership comprised of public relations, creative, and marketing professionals
• Twenty five year agency history, independent since April 2007
• Experienced in small to large accounts, consumer and B2B clients
• Located in the US Trust Center in downtown Greensboro
• Mission Statement: RLF’s mission is to foster a culture devoted to ideas strategy and service in order to create communications that advance our client’s brands and business objectives.
Who is RLF Communications?
RLF’s Social Media Clients
Who is the Debt Diva?
Debt Diva Blog
Debt Diva Facebook Fanpage
@DebtDivaTwitter
Measuring Social Media
• Followers– Numbers– Quality of Followers (Key influencers)
• Engagement
Measuring Facebook Followers
Debt Diva Facebook Fans: 9/15-9/28
Measuring Facebook Engagement Levels
Engagement Tactics: Facebook Ads
Engagement Tactics: @Shout Outs
Engagement Tactics: Daily Frugal Tips
Measuring Twitter Followers
Measuring Twitter Engagement Levels
Engagement Tactics: #FrugalTips
Engagement Tactics: @replies and Follow Fridays
QUESTIONS?