Leveraging real time analytics for personalization and engagement at right time
for seamless customer experience & Loyalty
Real Time Analytics
Real Time Engagement
Lead & Campaign
Management
Social Media Sentiment & Messaging
BLISS ad:tech
Real-time Marketing & Loyalty+ Platform
Total Marketing enabled Loyalty
Solution
Customer satisfied with the
immediate attention and
specialized offers provided to
him, Purchases the required
services without any hesitation.
Immediate Sale conversion.
Loyalty increases.
Leads/visitors convert to
immediate customers. Thus
increasing your customer base
using real-time marketing
strategies.
Customized Banner for viewing the right offers. Chat Support for
real-time recommendations. Forms for submitting requests. Scores
provided to valuate the consumer purchasing behavior and provide
the matching offers. Capture email id of unknown visitors using
personalized forms and start email campaigning. Track the members
social media sentiment and provide relevant offers.
Customer visits to apply for a
new service/application
New visitors/Leads visiting to
check for products/services new
purchase
WITH RML+P
Customer leaves and starts
searching for better
products/services at competitive
prices. Attrition increases and
Loyalty decreases.
No immediate conversion of
unknown visitors to potential
prospects as details are not
captured.
Provide banner offers irrelevant to the what the customer is
searching for. No immediate responsiveness for support. Needs to
call up merchant or email with query and wait for a response. No
discounts/offers for premium customers. No capture of email ids for
incoming unknown visitors/leads.
Customer visits to apply for a
new service/application
New visitors/Leads visiting to
check for products/services new
purchase
WITHOUT RML+P
Clie
nt Systems •Customer Historical
database/Offline Data/Customer Support Data
•Customer Transactional Data
Web/Mobile
•Anonymous visitors interactions and behavior
•Customers interactions and behavior
•Mobile App Usage
Socia
l •Customers Social media accounts
•Potential Leads/visitors Social accounts
Real-time Marketing & Loyalty+ Platform
Personalization Email, online chat, forms management, Widget/Banners
Loyalty+ Management Points allocation, Personalized offers on redemption based on customer behavior
Visitor score carding/ segmentation
Analyze and target anonymous visitors/leads using web interactions and social media sentiments
Automation Set the rules/permissions, ready the report dashboards, and set it on Auto Pilot!
In a nutshell...
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Gather
Unify
Provide
Visitor Score Carding & Segmentation
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Unified Customer Profile in Real-time
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Visitor Scorecards
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Audience Profiling
Know from which city the visitor arrives
Know the details of the different
sessions of every unique visitor
Know if the visitor is a stranger, prospect or a
customer
Know from which source
they came from, for each
session
Auto-segment visitors using
scores and enable workflows
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Unified Customer Profile
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Personalization
Widget/ Banner Based Personalization: Can be used as offers, Coupons, Content recommendation, Product Suggestions or Messaging
Chat Based Personalization: Can be used Recommendation, Product Suggestions or Customer Support
Form Based Personalization: Can be used as Lead gen forms, Surveys, Reviews, Feedback, Asks , personalized offers or Messaging
Email & Drip Based Personalization: In built Campaign Management & Lead Management to engage, nurture & empower prospects
Personalization
BLISS ad:tech
You can change banner
messages based on visitor
information
Widgets/Banner Based Personalization
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Connect with us
SHARE
Please share your email and we will send more details on value banking with high returns
Forms (unknown visitors)
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Get Health Savings Plan Sign up annually and get one month free
Hi John,
Forms (known visitors)
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Personalization & Targeting (For Leads)
Connect with us
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Biz growth assured
OPEN
Open a business account and avail the full benefit scheme
Targeting (Leads)
Personalization & Targeting Location/Source Based
Get Health Savings Plan
Location Based Personalization
Source Based Personalization
BLISS ad:tech
Targeting (Leads)
Real time suggestions &
recommendations
Strong Customer Support for the best service experience
More suggestive than Intrusive – Being there at the right time matters BLISS ad:tech
Targeting
•Forms can be used for Lead Gen, Surveys, Asks, Reviews & Rating
Real time On demand Forms
On Demand Form based Engagement & Conversions
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Targeting
Automation
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Just Set it – Forget it
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tools comparison by features
available customizable not available
RML+P
Campaign Management
Email Campaigns Track all your email campaigns and its
responses
Affiliate Campaigns Configure the script to track all affiliate
campaigns and measure effectiveness of the
channel/campaigns
Paid Campaigns Track Paid Campaign effectiveness by
assigning values for clicks and impressions
to measure ROI
Campaign Goals Set up attributes to track from campaigns
to conversions
Email Campaign Setup Set up your campaigns and use it for
website communication or delivering it to
the mailbox. Comes with Template Library,
Contact Management, Workflows and
Reporting
Landing Page Setup Setup reusable landing pages that supports
videos, external widgets, and forms
Landing Page Analytics Measure the performance of your Landing
Page along with video analytics
RML+P
Traffic Analysis
Traffic Preset reports by direct, referral and
search.
Referral Traffic Configure the script to further analyze
referral traffic by Paid or Email or Affiliate
Location Preset reports to know visitors by
location: City, State, Region, Country,
Continent, Lat/Long
System Information Configure script to understand system
information like browsers, OS, Flash
enabled, Java enabled, Mobile Devices,
Connection speeds, Service provider and
Screen resolutions
Visitor Type Know visitors by their frequency whether
new visitor or returning visitor
RML+P
Content Measurement
Popular Pages Preset reports to know most popular
content by Day, Week, Month and Year
Entry Pages Preset reports to know where visitors
enter your site.
Exit Pages Preset reports to know where visitors
leaves your site. Helps in fall-out analysis
Page Funnels Configurable page paths for conversion
optimization. No resource required
Fallout Tracking Identify exit pages and set rules to optimize
fall-outs during transaction
Heat map Identify which links on the page gets
maximum response.
Event Tracking Track for downloads, form exits on your
pages
A/B Testing Preset reports to know where visitors
enter your site.
FB Like/Share Widget Analysis Preset reports to know where visitors
enter your site.
RML+P
Conversion Optimization
Behavioral Targeting Set rules to load content based on visitor
behavior. Rules can be contextual,
geographic or based on past behavior or
transaction
Win-back Configuration Configure forms, polls, feedback, questions
on the fly based on behavior
Workflows Set 3 tier workflows if you need to engage
visitors and turn them to customers
Messaging Enable messaging from your website based
on behaviors
Follow-ups Set Time and Templates to follow-up with
customers based on previous responses
Responses Get response reports for all activities:
Targeted content to Forms to Messages
Conversation History Know all your conversations with all
customers across mediums along with their
responses
Recommendations Based on past behavior, you can
recommend products or set them based
on specific rules
RML+P
Visitors/Customers/Leads
Visitor Information Know every visitor by location, by source,
browsing behavior, system information,
connection speeds, and screen type
By Source Preset Report to understand how the
visitor reaches the site
By Behavior Get complete click-stream report of every
individual visitor. This helps in advanced
conversion optimization
By Transaction Know transactions of every customer. This
helps in recommendations, (up-sell, cross-
sell analysis), and understand buying cycle
By Responses Know responses by every customer to all
the communications. Helps in tone analysis
By Engagement Aggregate responses from loyalty sites.
Helps in Customer retention and Buying
behavior
By Buzz Aggregate social findings based on
individual customer to understand
sentiment
Unified Profiling Aggregate all these data and get a profile
map of every customer
RML+P
Engagement
Community Configurator Configure a community site which works
as a loyalty site or product community
Screeners Enable screeners to start open targeted
communities
Discussions Enable Discussion on the site
Surveys Enable surveys to get feedback, understand
buying behavior or understanding product
sentiment
Polls Create Polls to gather quick insights of our
customers
Internal Messaging Enable message box for your customers for
all internal communication
Chat Enable Group chat or One-on-one chat in
your community
RML+P
Engagement
Video Sessions Enable Video Sessions with your
customers. Broadcast/Record product
launches. Record Voice of your customer
Offers Create Offers based on points or
transactions or browsing behavior of the
customer
Points Configuration Configure Points for each interaction. Set
conditions for bonus points
Rewards Update Rewards list and set rules for
redemption
Advanced Profiles Create Forms to collect advanced profile
information or tag it from other sources
Engagement Analysis Understand frequency of engagement and
set rules for further engagement
Customer Sentiments Gather all customer responses and under
customer sentiments within the
community. This data can be mapped with
profile search data for deep web
sentiments
RML+P
Research & Customer Advocacy
Profile Search Configure the crawler to search the web
based on email address
Topic Search Configure the crawler to search the web
based on keywords or topics
Brand Sentiments Collect Reviews and Discussions around
your brand and analyze user sentiments
Influencers Analyze User sentiments to understand
your key influencers and advocate them
List Creation Configure crawler to mine contact
information based on keywords
Configuration Simple easy to use setup
RML+P
Multi Channel Data Aggregation
Data Import Import Data from external data sources for
unified analysis and reporting
Data Tagging Helps in tagging disparate data sets for
unified reporting
Data Scoring Assign scores to each interaction or any
column type of the data set for
segmentation
Score Configuration Assign Scores to imported data sets and
deduce overall scores for unified profiles
Analysis Use the online spreadsheet for all analysis.
Reporting Wizard Driven reporting engine for multi
dimensional analysis
Visualization Generate graphs and export them to pdf,
presentations or word documents
Predictions Utilize PMML models to arrive at
predictions
Re-use insights Update insights to your existing scripts for
new rules and conversion optimization
RML+P
FREE 150k 150k 100k 45k 70k 25k 10k
+ resource support
+ resource support
+ resource support
PRICE COMPARISON
ON DEMAND
ON PREMISE
ON PREMISE
ON DEMAND
ON DEMAND
ON DEMAND
ON DEMAND
ON PREMISE
Customization is charged separately | With On-Demand Models, few customization options | All prices in USD
ON DEMAND
RML+P On-Premise available
RML+P
RML+P
BLISS ad:tech
Loyalty+ Management
Loyalty+ Management: A Breeze
•Customer participates in a merchant partnership program and does a transaction
Client Systems
•Customer is rewarded the equivalent amount of reward points for the positive transactional action
RML+P •Customer checks account for redeemable reward points
•Customer redeems points as per the redemption offers designed for him personally
Customer Login Acc Portal/Mobile App
BLISS ad:tech
Retain to Grow
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Acquisition Retention Growth
Loyalty+
Experience
•Track Loyal
customers with a
Loyalty Matrix
•Provide innovative
marketing over
Brand
•Generate
Customer Loyalty
to Brand
•Loyalty for Usage
and Transaction
•Unified customer
experience at
every touch point.
•Enable differential
servicing.
•Enable Social
Connection
Rewards
•Loyalty is
rewarded by
returning.
•Points based
Rewards.
•Points + Pay
based rewards and
transaction
growth.
•Soft rewards for
Loyal Usage (ex –
social media
sharing)
Growth
•Increase Customer
Spend
•Gain Competitive
Edge
•Enable Targeted
and broadcasted
marketing offers.
•Understand your
Customer Life
Time Value.
•Enable Up selling
and Cross selling.
•Manage product
portfolio better
with data.
•Drive value for
Merchants
Learn Customer Insights
Reduce Customer Attrition
Rewards for Usage to provide
New Experience
Measure Advocacy
Measure Participation
In Campaigns
Assess Brand Value
Establish Customer
Satisfaction
Customers as
Marketing force
Score Customer Behavior
Loyalty+ Management
Loyalty +
BLISS ad:tech
Reward Customers for Usage
and Transaction
Points Accrual
Enable Rewards distribution
Points Redemption
Enable Rewards administration
Rewards Management
Track Customer Usage from
all channels
Unified Tracking
Score Customers on Usage
Customer Scoring
Enable Customers as Brand ambassadors on Social media
Social Connect
Connect your Loyalty
customers using email.
Email Connect
Drive transactions by integrating loyalty on Mobile/Web platforms
Mobile/Web Connect
Derive strategy to better relationship with Merchants
Merchant Connect
Leverage 360° Customer View
for targeted selling
Targeted Marketing
Partner with Merchant for Customer offers
Merchant Offers
Manage vendors for Rewards selection and delivery.
Vendor Management
Loyalty+ Management
Points+ Accrual
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customers/unknown visitors
Web/mobile app portals RML+P Integrated with web/mobile portals
unknown visitors known visitors
Convert unknown customers to members by personalization
techniques using real-time data captured
Promote products/offers to already members with the help of segmentation techniques using
score card points
Customer advocacy
Real-time data of users collected and used for Marketing/visitor score carding/segmentation
Conversion & Sales
High member engagement
/lower attrition
Members receive points for their engagement/social media sharing and
transactional activity with Bank/participating Merchants
NO INTEGRATION REQUIRED Its Plug & Play
NO DATA REDUNDANCY
Its real-time
NO IT INVESTMENTS
Its On-Demand
NO COMPLEXITY Its configurable
NO DATA SILOS
Its on an unified system
UNIFIED DASHBOARDS
Across Systems and at every node
Advantages of RML+P
:Appendix
BLISS ad:tech
Can enable you to talk to your customer, when he is online
Most analytics give you 8 – 48 hr old statistics after the event has occurred in your website. By the time you do
something about it; the visitor is long gone.
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Can fetch custom information in real time based on search
Prospects come to your website for a specific purpose – Just like one walks into a departmental store - if he/she doesn’t find anything
interesting – they just walk off – until ... there is an interaction by a salesman in real time
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Can increase the potential to convert online visitors
Prospects come to your website for a specific purpose , needs and wants – some have immediate needs & wants. If one cant identify
them, one can’t exploit the opportunity as well.
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Can ensure agility in customer support and engagement
Visitors will always have more choices and they will go to your competitors if you are not fast enough to know the needs of
the customers
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Can define a personalized customer experience Visitors have lots of choices – they will buy the product only from those who
will give them a great customer experience
Great customer experience comes with personalization and personalization comes with knowing the immediate needs and wants of visitors
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Website/Mobile/Other
Business Touch point Analytics
Campaign
Management
Engagement Targeting
Insights
Listening to customers across channels
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AWARENESS
KNOWLEDGE
INTENT
SELECTION
SATISFACTION
ADVOCAT
E
LOYAL
Understanding the depth of their interaction
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Unifying all interaction data for each customer
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Rewarding customers at the right touch points to increase loyalty
Customer Bank
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TO MAKE REAL-TIME MARKETING
TO ITS OPTIMAL LEVEL
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we built
RMLP is a real-time marketing loyalty+ platform ,that tags, captures and profiles customers & prospects by scores from all interaction touch points and unifies
data for more accurate actionable insights
BLISS ad:tech
Real-time Marketing & Loyalty+ Platform
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Interaction Management
Heat Map Analysis
Lead & Contact Management
Multivariate Testing
Real Time Behavioral Scoring &
Segmentation
Real Time e- commerce Tracking
Content Popularity Analysis
Reverse Goal Paths
Visualization
Live Event Tracking
Mobile & Social apps Tracking & Measurement
Visitor Attention Profiling
Loyalty Scoring & Management
Community & Loyalty
Management
Offline Data Integration
Work Flow Management
List Creation
And a lot many features. This is just the tip of the iceberg!
BLISS ad:tech
Dashboard Screens for reference
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Prescriptive Dashboard in Real-time
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Sample Dashboards. Create & manage complex dashboards on the fly!
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Customer is important : Reward Loyalty
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Real-time Marketing & Loyalty+ Platform
Points+
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Loyalty+ Management
Member
Logs into account to
redeem membership/reward
points
Web/mobile app portals
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Vouchers/Discount Coupons/other
redeemable coupons (Unique voucher/coupon
ID generated)
Merchandise
Cash/Other Rewards
Selects a reward that is personalized to that
particular member
Programme deducts required
points from Member’s Rewards
account and sends the Reward to the Member
either electronically or through courier
(whichever applicable)
Rewards member takes Voucher/Coupon with unique ID in store to redeem a specific
product.
Rewards member uses Voucher/Coupon with unique ID online to redeem a specific product/service/Air
Flight Ticket.
Member receives Merchandise/other physical products through delivery or
pickup
Points+ Redemption
AIR Miles Redemption