National Older Men’s Network
“capturing the passion of sport”
Fit as a Fiddle
The “Sports Brand”and engaging with older men
• Older men are a hard group to reach when giving health and wellbeing messages.
• The messages need to be non threatening.
• Health Activities need to be fun and enjoyable.
• Using older men’s lifetime passion for sport in activity and health messages reduces the threat and makes the men more receptive.
• Peer Mentors- CHAMPIONS- make the process easier.
• Using sports organisations and sports governing bodies as partners makes engaging with the older men easier.
• Can be a natural partnership – the skills of your organisation plus the brand, knowledge, enthusiasm of the sporting body.
Fit as a Fiddle
The Older Men’s Network – Sporting Partnerships
Fit as a Fiddle
Fit as a Fiddle
Fit as a Fiddle
Fit as a Fiddle
