Ross Wigham
Head of communications and marketing Gateshead Health NHS Foundation Trust
Background
• Northumberland – biggest unitary council in the country.
• Merged seven local authorities into one.
Background
• Acute NHS Trust in North East
• Major change & new buildings
• Non-NHS background
Why are we here ?
Change
Get organised Strategy
without action
is a day dream
Action without
strategy is a
nightmare
1.
2.
The myth of
control
• 492,707 outpatients,
admissions or
emergencies in
2014/15
• 1.4m potential
communications per
year
• Can we control all
that?
3. Content as king
• Content creator
• Become your own media
• Story pipeline
• Channel strategy
• Say the same thing in lots of different ways
4. New ways of telling your story
• Pinterest/instagram
• Videos
• Infographics
• 360 tour
• Buzzfeed
• Mail chimp
5. Evaluate, monitor & learn
• Comms dashboard
• Monthly update
• Annual board report
• Infographic for the board
• Two way relationship that demonstrates
value & generates new leads.
6. Build a community and save yourself work
7. Internal comms
• NHS = service industry
• Investment of time
• Social media is a staff channel as well
8. Be More than a cheerleader
9. Time to read and think
“I don’t
make
predictions
….and I never will”
10.