Digital Engagement ProgrammeChelmsford 29 March 2010
Digital engagement and Social Media
Clouds of conversation
What is social media?
• is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
• uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).
Aims
Practical intent & delivery; community activity; improve understanding
InclusionAccessibilityContent
InclusionAccessibilityContent
BridgingPeopleCultures
BridgingPeopleCultures
DevelopmentParticipationMomentum
DevelopmentParticipationMomentum
EngagementInvolvementSustainable
EngagementInvolvementSustainable
SupportSkillsExpertise
SupportSkillsExpertise
FRSA email?
• 87% Fellows have email
• 14.7% no email
• 98.3 NEW Fellows have email
• 1.7% NEW Fellows no email *
* Last 5 years
Demonstrate the tools and remove barriers
Digital Engagement
Build the skills; partner the expert with the novice
• Create local partnerships between skilled and novice
• Collaborate with other Social Media organisations
• Establish core messages and questions
• Share success stories and outputs
Support practical action and outcomes
Methodology
• Fellows with skills share knowledge
• Create participant partnerships
• Provide tools and opportunities
• Co-produce surgery format with Fellows
• Work locally
• Remain Flexible
Evaluation
• Feedback and Analysis
• Interview Participants
• Monitor long-term outcomes
• Measure effectiveness
• Next steps for the programme
• Creating models and toolkits for flexible adoption
The Social Media Resource
Examples and Case Studies
Connect all Participants
Provide Tools & Tips
Share positive stories
Identify Experts
Social Media Toolkit
Social Media Events
3 Models for Content and Format
7 surgeries across the UK
Social Media: Birmingham & Sheffield
RSA Projects:NewCrossGate (London), Bristol, Peterborough
FRSA Projects: Chelmsford & Salisbury
Timeline
• Birmingham & Peterborough (Autumn 09)
• Sheffield VLF (Feb)
• Chelmsford CR (Mar)
• Hemel Hempstead CR (April/May)
• London (New Cross Gate) CR/ST (May)
• Bristol (CL) June/July
Outcomes & Benefits
• Generate community online spaces for Fellows created by Fellows
• Develop practical solutions
• Determine priorities for communities
• Engage Fellows with each other through practical action
• Recruit and retain
• Provide support and sustainable models
Intimate Offline
Conversation
More Private IM, Email
Friendly, Playful
Professional
None, General
How Should You Communicate?• Communication Style Audience Platform
2804/12/23
Private Messages
INT
IMA
CY
Remember
Gapingvoid.com
Format
• 4:00pm welcome and networking • 4:25pm overview of social media • 4:30pm presentation by speaker • 4:45pm break into groups by theme• 5:30pm comfort break, refreshments,
change groups if desired • 6:15pm groups report back • 6.20pm thank you, next steps
Groups
• Overview of Social Media• Nings (community sites), Facebook &
Forums • Twitter • Blogs • Websites • Linked-in• Anything else?
Introductions
• Name
• Location
• Why are you here?
• Online experience to date?
• What would you like to learn?