iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions
iGo2 Overview
Agenda
Ø The Power of Social Media Ø Who is iGo2? Ø RFS Overview Ø Partners Ø Customers Ø Founders of iGo2 Group
The Power of Social Media
Ø Social Media is disruptive Ø Social Media is dynamic Ø Social Media changes everything for a business
– Sales, Marketing, Service – Human Resources – Product Management – Channels – Processes – Organisational Models
Who is iGo2 Group?
Ø A holistic approach to Corporate Social Media Ø All members are Certified Strategists in Social Media Ø Utilise proven methodologies for :
– Social Media Assessments – Social Media Strategy Development – Social Media Programs and ROI – Channel Empowerment through Social Media
iGo2 is a Social Business product and services company. iGo2 helps organisa9ons like yours leverage the power of Social Media and Networks through relevant, focused and business oriented solu9ons. We assist to connect you with your markets and customers; convert your social data to business intelligence and manage your Social Media presence for maximum impact. Whether your business is already ac9ve in Social Media – but needs to do it beEer – or whether you are just star9ng out, iGo2 can provide everything from consultancy to a complete tailored solu9on.
iGo2 Focus Areas
Strategy : formula9ng policy and strategy through researching your brand, customers, partners and compe9tors
Tac9cs: building your social presence and integra9ng to your business processes; training and empowering employees
and partners.
Intelligence: monitoring, collec9ng, and analyzing social data to make informed and agile business and policy
decisions.
Tools: delivering, installing, suppor9ng and integra9ng best of breed products for u9lising the social web
Social Intelligence
• Monitor “Brand” on behalf of all Brigades
• Govern / Audit Trail
• Full BI Capability
Social Media Monitoring Services
• All social data streams • Drilldown analysis • Sentiment analysis • Comparative Analysis • Drilldown to influencers • Drilldown to sources • Slice and dice • Periodic reporting –
weekly, bi weekly, monthly, real time
Rural Fire Services
Can Social aid RFS’s Key Strategies?
Member & Stakeholder Issues: • What is the Brigade policy/process/
guidelines for Social? • What is the Corporate policy/
process/guidelines for Social? • Who do I listen to and why? • Who runs the crisis management
and what is the Social Policy? • Where is the source of truth? • Who owns the community? • How do I share learning's? • How do I network with peers? • Where is the center of innova9on? • How do I foster Partnerships? • Is MyRFS a community and socially
integrated?
iGo2’s “initial” advice to RFS
Ø Start Listening in all channels
Ø Develop a Social Strategy through performing an Social Assessment
Ø Implement iGo2’s 8-Point Social Business Framework
Assess
Strategise
Create
Par9cipate
Share
Engage
Protect
Monitor
Social Business
Framework
Different Objectives
Rela9onships Business Objec9ve
Common Ac9vity Rela9onships
Primary Purpose
Social Networks Online Communi9es
Primary Enabler
Par@cipa@ng Listening, establishing reputa9on (I’m one of you)
Managed Listening, suppor9ng, building reputa9on, marke9ng
The Social Ecosystem
Owned Listening, suppor9ng, building rela9onships, collabora9ng
External Communi9es
Closed Network
Internal Communi9es
Copyright 2011 Telligent. All rights reserved.
Example: stakeholder communi9es
Example: channels, members
Example: Intranets, communi9es of prac9ce
Wikis
Regular interac@on among members who
are united by a common interest
allows for rela@onships to be
formed
Communities Enable Relationships
Member to Member Collabora@on
Owned Communi@es
Com
mun
ity U
se C
ases
(8
0% o
f clie
nts)
Internal Communi@es
Corporate Communica@on
Employee Networking & Collabora@on
Innova@on
External Communi@es
Customer-‐Driven Support
Interac@ve Marke@ng
Associa@on Management
RFS Community
Engage members to increase membership & outreach • Reinforce RFS members’ sense of iden9ty, affilia9on and value • Enable members to easily find peers and support • Connect poten9al RFS members to programs
Increase your value proposi@on & improve efficiency • Uncover trending topics quickly and take ac9on • Curate the content being created by RFS members online • Generate new opportuni9es for ad hoc par9cipa9on
Build cause awareness • Create a hub that serves as a focal point for the RFS • Increase SEO placement and decrease SEM spending • Leverage WOM to scale and reach new supporters
Social Media Crises
• Social Media Crises arise from a number of different social channels • Crises occur in every major industry from manufacturing to Retail to Celebrity
Source : Al9meter Consul9ng : How Social Businesses Prepare
Why Social Media Crises Occur
• More than one cause may apply • A Crisis may be 3 levels:
• Negative publicity • Negative publicity + forced changes • Direct financial impact
Anatomy of a Social Media Crisis
Could they be averted? Reasons for internal Failure
Potential Value of Social Intelligence
Ø Crisis Management Ø Reputation Management Ø Project Monitoring Ø Improve customer service Ø Competitor intelligence Ø Partner intelligence Ø Improve product and service development Ø Improve target marketing Ø Grow revenue Ø Deflect costs Ø Improve Customer Loyalty Ø Policy or initiative review
Our Partners
Our Customers
iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions
The Founders of iGo2 Group
Ø All Cer4fied Strategists in Social Media Ø All have more than 20 years business
experience in IT and industry