SafeZone: A Performance Improvement Proposal for SafeRides
Luke Vinson, Shauna Ryan, Leslie Boyer, Molly McDonald
What is a Designated Driver?
• Pizza Guy• I'm the Designated Driv
er!
Background Information• http://www.jmusaferides.org/
• The idea of SafeRides was born at the SGA conference at Texas A & M in 2001. Lindsey Walter Thomas got the idea of SafeRides at the SGA conference held at Texas A&M in 2001. Texas A&M has a similar SafeRides organization called CarPool that is our big sister program. Lindsey came back from Texas and began to work on the idea of a SafeRides program at JMU. The University gave SafeRides and Thomas many hurdles to jump through including gaining non- profit 501 (c) (3) status, securing an insurance umbrella of 1 million dollars, and actually securing the funds to start operating. SafeRides first night of operations was not until the spring semester of 2007. It took six years for SafeRides to go from an idea to an operating SafeRides program. As of today, SafeRides has given over 20,000 rides and has a general body of over 100 members and en executive board of 19.
Mission
• SafeRides mission is designated to provide a safer community. SafeRides will provide a safe and reliable service within the Harrisonburg community by providing free rides to intoxicated students and/or to students who are rendered incapable of transportation due to other circumstances. SafeRides members will also work to prevent drunk driving through our efforts to educate and fundraise to help support our mission.
Vision• SafeRides strives to provide the most effective designated
driver program possible. We will achieve this vision by combining our unique operations, commitment to safety, focus on the SafeRides values, and commitment to improve our service in order to best serve the students of James Madison University (JMU).
Values
• As representatives of SafeRides, we are committed to taking ownership of the ideals of SafeRides, fulfilling our responsibilities, and upholding the reputation that we work to achieve.
• We will ensure the confidentiality of our patrons through our words and actions.• While we understand the safety of the community is our motivating concern, the
safety of our members is our top priority.• We promote equality and embrace diversity as a foundation of our organization.• We believe teamwork and open communication unite us to accomplish common
goals. To preserve unity, we work to eliminate any divisions within our organization.
• We are committed to the pursuit of excellence, and further development of our program and ourselves through constant evaluation, innovation, and improvement of SafeRides.
Organizational Flow Chart
SafeRides Hierarchy
Description of Positions on Night of Operations
• DIC: Director in charge, a member of executive board that is in charge on operations for that night. Remains in the office all night.
• EE: Extra Executive. Another member of the executive board that helps with operations and will be stationed
out in the cars. • Logistics (2): In charge of communicating the navigators and giving them each ride.
• Phone operator (2): Takes calls from patrons who want to receive a SafeRide and takes down their information including, name, pickup location, drop off location, amount of people in their group and phone number
• Driver(4): Operates the car the entire night, picking up patrons • Navigator (4): In contact with the logistics the whole night, taking down information about each ride and
directing the driver where to go next. Has the cellphone to remain in contact with logistics so the driver won’t ever use a cell phone.
*Parentheses indicate number of people in position.
Team Charter and Project Plan for Group SafeZone
PERFOMANCE IMPROVEMENT PROPOSAL
• Performance Gap: There is often too long of a wait time for the full process of a SafeRide to be delivered, due to the fact that there are few cars and many places to pick up and deliver rides to and from.
• Performance Diagnosis: As noted by the graphs and charts in this binder, certain areas or potential “zones” have more traffic and require more SafeRides
• Recommended Interventions: If cars were zoned there would be a lesser wait time, more rides would be delivered and satisfaction with the process would, we believe, increase.
• Forecasted Benefits: Our goal is to improve the nightly functions of SafeRides by creating zoning of the Harrisonburg community. The goal of zoning is to shorten the wait time of SafeRides and therefore increase the amount of rides SafeRides can give to patrons.
Strengths, Weaknesses, Opportunities and Threats
Organizational ChartOrganization Process Team Individual
Mission Goal YES YES YES YES
System Design YES YES YES YES
Capacacity YES NO YES YES
Motivation NO YES YES NO
Expertise YES YES YES YES
Organizational Chart (Answers)Organization Process Team Individual
Mission Goal Educational institution funded by tuition from studentsKeep students safe and knowledgeable
SafeRides attempts to keep students safe from and educated about drunk driving and spread respect,
There is a complete, cohesive general body with a common goal in mind
By driving, and delivering SafeRides, the members carry out the goals of the organization
System Design Advisor in Substance Abuse Prevention No direct funding but JMU does recognize the problem, helps with promotion
Hierarchy of members, equality is promotedLiaisons with the University and within organization concerned with Substance abuse Prevention
Eight teams that work with each other, coordinate activities“Family” type environment/organization
Rules and regulations apply, selflessness, putting JMU community first is a guiding principle
Capacacity FundingBoard of Visitors, PresidentDifferent departments have different functions, knowledge, skills and abilities
More members are neededNot always enough cars to give the rides needed in a timely and/or efficient manner
Teams themselves are willing and able, regardless of funding issues etc.
All members are prepared, willing to do their jobs-that is why they are selected as members
Motivation Culture and policies do existNo reward system exists to help out SafeRides
Make sure people with on the organization are knowledgeable enough to run it
Support for each team exists and comes from other teams
Weekend nights prevent people from wanting to give rides and it can be a hassle to deal with the people who need rides
Expertise Active TrainingNew members are cycled in when old ones leave
The more people who need or use it the more people are added to SafeRides
People who don’t work well as members of a team are not put on team
Knowledge of Harrisonburg, where to go when rides are needed
Total Rides Given
Stone G
ate
Sunchase
Copper Bee
ch/Charl
eston
Pheasan
t Run
Ashby A
rea
Devon La
ne Area
Downtown
North 38
Mountain View
College S
tation
Campus
5647
145
5668
230
107
26
2 1
47
Total SafeRides Given
To the right is a graphic representation of the total number of SafeRides given over the course of 4 weekends. On the weekend of October 1st, only rides given on Friday, the 1st, were recorded.
Destination Rides given
Stone Gate 56
Sunchase 47Copper Beech/Charleston 145
Pheasant Run 56
Ashby Area 68
Devon Lane Area 230
Downtown 107
North 38 26
Mountain View 2
College Station 1
Campus 47
Total Rides Given by Weekend
September 24 & 25 1-Oct October 8 & 9 October 15 & 16
156
141
249239
Rides given per Weekend
To the right is a graphic representation of the total number of SafeRides given over the course of 4 weekends. It is not broken down by apartment complex, it is simply a total of each weekend.Weekend Rides Given
September 24-25 156
October 1st 141
October 8-9 249
October 15-16 239
Weekend 1
Stone G
ate
Sunchase
Copper Bee
ch/Charl
eston
Pheasan
t Run
Ashby A
rea
Devon La
ne Area
Downtown
North 38
Mountain View
College S
tation
Campus
14
6
2422
9
59
811
20 0
Rides given Weekend of September 24thSeries1
To the right is a graphic representation of the total number of SafeRides given over the weekend of September 24th, including both Friday the 24th and Saturday the 25th.
Destination
Rides given
Stone Gate 14
Sunchase 6
Copper Beech/Charleston 24
Pheasant Run 22
Ashby Area 9
Devon Lane Area 59
Downtown 8
North 38 11
Mountain View 2
College Station 0
Weekend 2
Stone G
ate
Sunchase
Copper Bee
ch/Charl
eston
Pheasan
t Run
Ashby A
rea
Devon La
ne Area
Downtown
North 38
Mountain View
College S
tation
Campus
109
23
1112
29
18
7
21
11
Rides given Friday October 1stSeries1
To the right is a graphic representation of the total number of SafeRides given Friday October 1st.
Destination
Rides given
Stone Gate 10
Sunchase 9
Copper Beech/Charleston 23
Pheasant Run 11
Ashby Area 12
Devon Lane Area 29
Downtown 18
North 38 7
Mountain View 2
College Station 1
Campus 11
Weekend 3
Stone G
ate
Sunchase
Copper Bee
ch
Pheasan
t Run
Ashby A
rea
Devon La
ne Area
Downtown
North 38
Mountain View
College S
tation
Campus
16 15
42
24 24
69
31
10
0 0
22
Rides given Weekend of October 8thSeries1
To the right is a graphic representation of the total number of SafeRides given over the weekend of October 8th, including both Friday the 8th and Saturday the 9th.
Destination Rides given
Stone Gate 16
Sunchase 15
Copper Beech 42
Pheasant Run 24
Ashby Area 24
Devon Lane Area 69
Downtown 31
North 38 10
Mountain View 0
College Station 0
Campus 22
Weekend 4
Stone G
ate
Sunchase
Copper Bee
ch/Charl
eston
Pheasan
t Run
Ashby A
rea
Devon La
ne Area
Downtown
North 38
Mountain View
College S
tation
Campus
16 17
54
16
23
73
38
20 0
14
Rides given Weekend of October 15th Series1
To the right is a graphic representation of the total number of SafeRides given over the weekend of October 15th, including both Friday the 15th and Saturday the 16th
Destination Rides given
Stone Gate 16
Sunchase 17Copper Beech/Charleston 54
Pheasant Run 16
Ashby Area 23
Devon Lane Area 73
Downtown 38
North 38 2
Mountain View 0
College Station 0
Campus 14
Overall Usage
Non-SafeRides Member Usage
41
52
Number of non-members having used SafeRides
Yes No
To the right is a graph representing the usage of SafeRides. 93 non members were polled and asked if they had ever used the service.
Overall Satisfaction
1 2 3 4 5 6 7 8 9 10
3
0
2
12
3
2
8
9
6
4
Satisfaction With SafeRides among nonmembers Satisfaction With SafeRides
To the right is a graph displaying the satisfaction with the SafeRides service on a scale of 1-10. The graph is a display of non-members that have used SafeRides before.
Overall Usage
Non-SafeRides Member Usage
46
19
Number of members having used SafeRides
Yes No
To the right is a graph representing the usage of SafeRides. 65 members were polled and asked if they had ever used the service.
Overall Satisfaction
1 2 3 4 5 6 7 8 9 100 0
12
3 3
6
15
13
20
Satisfaction With SafeRides among members
Satisfaction With SafeRides
To the right is a graph displaying the satisfaction with the SafeRides service on a scale of 1-10. The graph is a display of the satisfaction of members that have used SafeRides before.
PROCESS ANALYSIS F LOWCHART(PRE )
Proposed Zones
Zone #1: Stonegate, Sunchase, Upper CampusZone #2: Copper Beech, Charleston Townhomes, North 38Zone #3: Pheasant Run, The Mill, Quad Side of Campus, DowntownZone #4: Devon Lane Area (Hunters Ridge, 865 East, The Commons, Foxhill Townhomes, Squirehill, Southview)Zone #5: Ashby, The Manor, Forest Hills
Do you believe zoning cars would help with the pick-up/ drop-off efficiency and wait time? Why or
why not?
• Yes because it could cut down wait times.• YES, a big part of why people wait so long is because the driver
has to drive all over to get the people who are waiting.• No. Zoning works with cabs because there are so many of them.
Depending on where the party is that night will dictate where most of the pickups are.
• Yes because there are so many calls to North 38, P-Run, Copper & downtown that the Port calls take an hour because all of our cars are tied up on long drives.
• No, We don't have enough cars to predict the zoning. If we had 5-6 cars, yes, but with 2 the zones are too large to predict where calls will come from.
PROCESS ANALYSIS F LOWCHART(POST )
TASK
ANALYSIS F LOWCHART
Benefits
While the cost benefits for SafeRides after implementing zoning would not be directly related to monetary gain there are significant benefits to zoning. First,
zoning is expected to make SafeRides operations more efficient, decreasing patrons wait time and thus allowing SafeRides to pick up more patrons per
night. The most frequent complaint about SafeRides is the wait time and with zoning it is hopeful that patrons overall satisfaction will increase, allowing for
more regular users. Whenever more students use SafeRides that creates a safer community decrease the risk of drunk driving accidents and fatalities
related to drunk driving. Also the use of zoning can benefit SafeRides reputation through organization and creating the most efficient corporation possible. The awareness of SafeRides will also spread after zoning because zoning will allow for greater amounts of patrons per night, increasing the
knowledge and mission of SafeRides throughout the JMU community.
Questions?