04/15/2023 1
Syed Ahmed
Trained By
Sandeep Reddy Santhosham
CEO at DIGITAL NEST
Contact Number: +91-9030203388, 9030455841, 040-65544336
Mail :[email protected]
Address:- C/O.Technopad Institute
Flat No 202, 2nd Floor, Sri Swathi Anukar Complex,
Beside Aditya Trade Centre, Opposite Lane Of Satyam Theater,
Above ICICI ATM, Ameerpet, Hyderabad ,India- 500016Syed Ahmed ph:7702034270 Email:[email protected]
Digital marketing Executive
04/15/2023 Syed Ahmed ph:7702034270 Email:[email protected]
3
About myselfName : SYED AHMED
Career objective : To achieve success in the field of digital marketing and grow with the organization.
Educational Qualification : B.E with C.S.E from Deccan College Of Engineering and Technology,Hyderabad,India.
Diploma of Business Management, Advanced Diploma of Management and Frontline Management from AITM(Australian Institute Of Technology And Management) Brisbane, Australia.
Experience: Works as Desktop Support Engineer in Brisbane, Australia.
04/15/2023 4
Digital Marketing Implementation
Chart
SEOSEMSMOE-mail marketingAffiliate Marketing
Syed Ahmed ph:7702034270 Email:[email protected]
04/15/2023 5
www.barbeque-nation.comIntroduction: Barbeque Nation is one of the most successful casual dining restaurant chains in India. The entire cuisine is a happy blend of American, Mediterranean, Oriental and Indian and is available in both vegetarian and non-vegetarian choices. Our unique ‘live-grill’ – embedded on your table – allow you and your friends to sit around it and experience the warmth of a barbeque party right at your table. You can grill your own starters in a choice of flavours – we provide you with the marinades and sauces – and enjoy them right off the grill . nice and relaxing evening with friends, colleagues or family members. You can grill your own starters in a choice of flavours – we provide you with the marinades and sauces – and enjoy them right off the grill! The buffet is full-course with a full complement of soups, salads, main dishes and desserts. In some of other outlets they even have live DJs’ to liven up the evening and get you in that party mood!
Syed Ahmed ph:7702034270 Email:[email protected]
04/15/2023 Syed Ahmed ph:7702034270 Email:[email protected]
6
S.E.O
Keyword
analysis
Competition
analysis
On page
optimization
Server side
optimization
Web positio
n analysi
s
Off page
optimization
Business
Analysis
04/15/2023 Syed Ahmed ph:7702034270 Email:[email protected]
7
Business pages
Non-Vegetarian Vegetarian Chicken Mutton Fish Prawn Crab
Desserts Gulab jammun Kesari phirnee Dates and coconut pie Chocolate brownie Kulfi
Gobi mutter adrakkiDal-e-dumVegetable jalfraziKadai paneerTomato dhania soup
SaladsGerman potato saladWaldorf saladKimchi saladChick peas saladFathus salad
1.Home page
2. Menu
04/15/2023 Syed Ahmed ph:7702034270 Email:[email protected]
8
Keyword AnalysisFirst Priority Keywords
•Restaurants in hyderabad.•Restaurants in pune.•Restaurants in Marina bay sands.•Best restaurants in hyderabad.•Top restaurants in delhi.•Top restaurants in mumbai. •Restaurants at hyderabad airport.•Restaurants for couples.•Restaurants for sale.•Restaurants for sale in bangalore.•Restaurants for sale in chennai.•Restaurants for family in singapore.•Restaurants for couple in NYC.•Restaurants for couples in manila.•Restaurants at palladium.
04/15/2023 Syed Ahmed ph:7702034270 Email:[email protected]
9
Second Priority Keywords•Restaurants in Hitech city.•Restaurants in hubli.•Restaurants in jayanagar.•Restaurants in andheriwest.•Restaurants in hsr layout.•Restaurants in banden.•Restaurants in hauz khas village.•Restaurants for sale in hyderabad.•Restaurants for couples in chennai.•Restaurants for lunch in bangalore.•Restaurants for rent in bangalore.•Best restaurants for Valentines day in delhi.•Top restaurant in hyderabad.•Top restaurent in delhi.•Top restaurant in chennai.
04/15/2023 Syed Ahmed ph:7702034270 Email:[email protected]
10
•Top restaurant in bangalore.•Top restaurant in pune.•Top restaurant in kolkata.•Top restaurant in goa.•Top restaurant in jaipur.•Top restaurant for valentine day.•Top restaurant for birthdays.•Top restaurant for lunch in london.•Best restaurant for vegetarian.•Best restaurant for non-veg in bangalore.
04/15/2023 Syed Ahmed ph:7702034270 Email:[email protected]
11
Third priority keywords•Palm court restaurant.•Chillis restaurant.•Local restaurant.•Greenhouse restaurants.•Restaurants for lease.•Restaurants for rent.•Spanish restaurant.•Greek restaurant.•Halal restaurant.
04/15/2023 Syed Ahmed ph:7702034270 Email:[email protected]
12
Competition analysisS.NO
URL PR
I Age Quality Remarks
1. http://rentals.sulekha.com/chennai-rent-commercial-restaurant-bar-hotel
1 0 N/A Meta description not good, xml site missing
Average
2. http://chennai.quikr.com/restaurant-for-lease-commercial-property-for-sale/restaurant-for-lease
0 0 N/A Meta description and keywords missing
Poor easy to target
3. http://property.trovit.co.in/for-rent-restaurant-chennai
0 N/A
N/A Meta keyword and sitemap missing
Average can target
4. http://www.indiamart.com/company/3155143/bar-and-resturants.html
1220000
N/A Image heading meta description missing
Average Easy to target
Restaurant for lease in chennai
04/15/2023 Syed Ahmed ph:7702034270 Email:[email protected]
S.NO
URL PR I Age Quality
Remarks
1. http://hangouts.co.in/1165-romantic-restaurants-delhi-valentines-day-2015.html
NA NA NA Poor Can target easily
2. http://indialocation.in/best-romantic-places-in-delhi-to-celebrate-valentines-day
NA NA NA Poor Can target easily
3. http://timescity.com/best-romantic-restaurants-valentines-day
NA NA NA Poor Can target easily
4. http://www.buzzintown.com/delhi/events/home.html
NA NA NA Poor Can target easily
13
Restaurants for valentines day in delhi
04/15/2023 Syed Ahmed ph:7702034270 Email:[email protected]
14
ON PAGE ACTIVITY URL : http://www.barbeque-nation.com
Title : Best restaurant in Hyderabad
Meta description : Top BBQ restaurant for events birthday & valentine parties located in mumbai ahmedabad delhi chennai goa jaipur bangalore with quality food.
Meta Keywords : Top restaurant for lunch dinner families and couples open till late veg non-veg food
04/15/2023 Syed Ahmed ph:7702034270 Email:[email protected]
15
Recommended to addMeta description.Meta keywords.Heading H1,H2,H4,H5,H6 missing.Image ALT text missing for 47 pictures.XML sitemaps not found.Language not found.Encoding (Improper character/language weaken seo search)Microformats.
04/15/2023 Syed Ahmed ph:7702034270 Email:[email protected]
16
ON PAGE OPTIMIZATION
•File name Or URL optimization: Two type of optimization Static and Dynamic•Breadcrumbs: Example - Menu>Non-veg>Mutton curry>.....•Title tag: Character limit <70 words •Meta description: Character limit <155 words•Meta robot: <META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">•H1 tag: <H1> defines most important heading•Content optimization: Add all key words in the content min 1000words•Anchor linking: Process of addling links to the inner page•Embeded videos: Add audio or podcast to ur web site•Social share buttons: Adding social media buttons•Image iptimization: <image src=“path” alt=“keyword 1,2,...”/>•Footer optimization:all the main pages link should be present in footer
SEO steps recommended for barbeque-nation.com to appear in top search results for keyword query “Best Restaurant in hyderabad”
04/15/2023 Syed Ahmed ph:7702034270 Email:[email protected]
17
OFF PAGE OPTIMIZATION•Link building : We approach for one way technique •Directory submission : Submit in business listing like www.vmoptions.com•Social book marking: Register in various social web site like www.digg.com•Classified Submission: Submit on classified web sites www.olx.com•Social media Optimization : facebook,twittr,linkedin....•Video submission: Submitting a videos on youtube,metaface,dailymotion...•Image submission : Submission of images on pinterest,ficker,instagram...•Document submission : Submission of e-books,boruchers on scribd.net,slideshare.net...•Press release : Post on social websites•Creating blogs
04/15/2023 Syed Ahmed ph:7702034270 Email:[email protected]
18
SERVER SIDE OPTIMIZATION• Robots.txt : This file is used for controlling the crawling of the page. Syntax : - user-Agent:* Disallow : /WP-Admin/ Disallow : /WP-includes/• Non WWW to WWW Redirection : //Rewrite to www Options +FollowSymLinks RewriteEngine on RewriteCond %{HTTP_HOST} ^digitallader.in[nc] RewriteRule ^(.*)$ http://www.digitallader.in/$1 [r=301,nc] • 301 and 302 URL Redirections: 301 – permanent transfer of rank 302 – Temporary transfer of rank• Sitemaps Submission : There are two type of site maps 1. meant for the user and 2. meant for the crawler. www.xml-sitemaps.com enter the URL of the page Download sitemap.xml or sitemap.xml.gz and paste in root folder of the website
04/15/2023 Syed Ahmed ph:7702034270 Email:[email protected]
24
Keyword Match TypeS.NO
Type Description
1. Broad Match
In this match type our add will be shown if the query of the user has even a single word.
2. Phrase Type
We may control out keywords with specific sequence. If it is denoted with “keyword”
3. Exact Match
To target only the specific keywords and close matches. It is defined with brackets [ ].
4. Broad Match Modifier
In this we control the sequence and words irrespective of any addition of keywords.Example: +best+restaurant+in+hyderabad Add any word replacing to +symbol.
5. Negative Match
To give importance to customer search add negative words to give exact result what they are looking for.
04/15/2023 Syed Ahmed ph:7702034270 Email:[email protected]
25
Video MarketingThere are two types of videos1. Shorter video:Videos of length <10min are
shorter videos.2. Longer Videos :Videos of length >10min are
longer videos.
Art Planner (True view ads)
Ad gallery
This works on a concept called CPV
This works on a concept called CPV,CPC,CPM,CPA
YouTube videos Google Display Network(GDN)
Video Ads
04/15/2023 Syed Ahmed ph:7702034270 Email:[email protected]
27
S.M.O
LinkedIn Google+Instagra
mTwitter
04/15/2023 Syed Ahmed ph:7702034270 Email:[email protected]
28
Facebook• The recommended %age is required to be more than 2%. • In order to increase Edge Rank Algorithm, we will follow 80/20 rule by
posting 80% general post/engagement posts and 20% business related posts.
• About us section of the company shall contain relevant content keywords. Address, contact information, links to other pages, photos or videos has to be current and correct. Not only it will improve page visitors’ experience, but it will also help optimize facebook page for search engines-SEO
• Picture size is very important to give better appearance. Cover pic size 851pixelx315pixel. profile pic size 160pixelx160pixel • Regular posts and fresh content is always a good idea. Posting in relevant
groups and sending personalized messages.
• Integrate custom applications using third party tools viz. tabfoundry.com and also link other social profiles.
• Competition analysis shall be done every week by adding competitors pages on LIST CREATION tab.
04/15/2023 Syed Ahmed ph:7702034270 Email:[email protected]
29
EDGE R ANK ALGORITHM E = A x W x D E – Edge rank A – Affinity W – weight D – Decay
Push and Pull StrategyExample:At least 10 posts should be on your wall8-post should be of business and. 2-posts should be of general like.Push strategy using edge rank algorithm.
Affinity with the user
Affinity with the post
04/15/2023 Syed Ahmed ph:7702034270 Email:[email protected]
30
Competition AnalysisPage name
No. Of likes
Engagement Rate
Custom Apps Remarks
Ohris 78391 1.23 follow@ohris group, Click to know more, #ohris
Good
Pista house
22373 0.49 Buy now Average
Tabla Restaurant
6343 0.89 Twitter Average
Fusion 9 Restaurant
6633 6.22 Pinterest,Tripadvisor reviews
Good
BBQ Nation
565978 1.63 Follow us GoodEngagement Rate =No. Of people talking about /No. of people likesX 100
Example Using Different Restaurants
04/15/2023 Syed Ahmed ph:7702034270 Email:[email protected]
31
LinkedIn Optimization :is a business-oriented social networking service. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. In 2006, LinkedIn increased to 20 million members. As of June 2013, LinkedIn reports more than 259 million acquired users in more than 200 countries and territories.LinkedIn image size 1400x425pixel with JPG format. Create company page with relevant keywords and join relevant groups to post updates and offers. Follow members, connect and send personalized messages of any promotions or seasonal discounts.
Twitter optimization : Twitter is worlds largest professional online social networking service that enables users to send and read short 140-character messages called "tweets".Build more followers by regular postings. Registered users can read and post tweets, but unregistered users can only read them. Users access Twitter through the website interface, SMS, or mobile device APP. Follow members on competitors page. Search for people and Invite by direct message.
04/15/2023 Syed Ahmed ph:7702034270 Email:[email protected]
32
Google + : create to appear in google local search results.Google+ is a social network and social layer for google services that is owned and operated by Google. A Google+ User profile is a public visible account of a user that is attached to many Google properties. It includes basic social networking elements like a profile photo, about section, background photo, previous work and school history, interests, places lived and an area to post status updates
Social Media Analytics and Automation Tools
1.Buffer App : This app is unpaid and can access upto 4profiles2.Hoot Suite : In this we can watch almost all profiles there are some free and paid apps 3.HUB Spot : This is very big and good tool, within this we can measure SEO,SEM,PPC,Analytics etc..... Instagram Optimization : This networking site mostly use in Western Countries it is related to post pics using content related hash-tags and run contests for maximum engagement and brand awareness.
04/15/2023 Syed Ahmed ph:7702034270 Email:[email protected]
35
Affiliate Marketing•Affiliate marketing is a digital marketing technique where the merchant (Advertiser) approaches the publisher directly or through third party means or median to promote his product.
AFFILIATE
BRANDING
SCALE
ROI(Return on
Investment)
SALES
OPPORTUNITY
REACH
04/15/2023 Syed Ahmed ph:7702034270 Email:[email protected]
36
COMPONENTS OF AFFILIATE MARKETING
Affiliate Flow Chart
Customer comes to
Customer does
something; lead sales, download
etc....
Merchant who facilitates an
action
Affiliate, Who sends
the customer
Merchant pay affiliate for the action.
Every one is happy
04/15/2023 Syed Ahmed ph:7702034270 Email:[email protected]
37
Costing Technique in Affiliate Marketing
CPC Cost per Click
CPM Cost per 1000 Impression
CPL Cost Per Lead
CPA Cost Per Acquisition
CPD Cost Per Download
CPV Cost Per View
Payment Techniques in Affiliate Marketing•First Click
•Last Click•Hybrid Payment•Linear Payment