Sales Tracking 101WHY and HOW
TKFounder
About ToutApp✓Complete Sales Communications Platform
✓Plugs into Gmail, Outlook, Salesforce and more...
✓Streamlines emails and phone calls
✓Tracks day to day emails, presentations, calls
✓Keeps CRM updated
✓Real-Time analytics
Learn more at: http://toutapp.com
About ToutApp
Today’s Agenda
✦ What is Sales Tracking and Why should I care?
✦ How does tracking work?
✦ How does tracking help me close more deals?
✦ How do I incorporate it into my Sales Process?
Tout streamlines communications in your
Sales Workflow
Initial Outreach
The“Follow Up”
MeetCallDemo
$$$
InboundLeads
Sales Workflow
Initial Outreach
The“Follow Up”
MeetCallDemo
$$$
InboundLeads
Leads fromEmail
Automation
Nurture
Sales Workflow
Initial Outreach
The“Follow Up”
MeetCallDemo
$$$
InboundLeads
Leads fromEmail
Automation
Nurture
Each step in the workflowrequires one or more repetitive emails.
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blog.toutapp.com
Initial Outreach
Spam
WebsiteClicks
InboundLeads
Leads fromEmail
Automation
Ignores
ReadsPresentation
Forwards
Replies
Initial Outreach
Spam
WebsiteClicks
InboundLeads
Leads fromEmail
Automation
Ignores
ReadsPresentation
Forwards
Replies
NO CLUE
ZONE
?Types of Tracking:
✓Read tracking
✓Click tracking
✓Presentations tracking
✓Reply tracking
WebsiteClicksReads
Presentation
Forwards
Replies
Initial Outreach
Spam
WebsiteClicks
InboundLeads
Leads fromEmail
Automation
Ignores
ReadsPresentation
Forwards
Replies
Did you get my email?
Tracking allows you to:
✓Get a clue!
✓Identify who is engaged
✓Follow up, Follow up...
✓Hone in your messaging
Sales Workflow
Initial Outreach
The“Follow Up”
MeetCallDemo
$$$
InboundLeads
Leads fromEmail
Automation
Nurture
View/Read Tracking
✦ Tells you when the email has been read
✦ Technology from 1980s!
✦ Uses an image in the email
✦ Completely passive (no pesky prompts)
✦ Works 90%+ of the time (read: not 100%)
Click Tracking
✦ Tells you when links are clicked
✦ Works by redirecting through tracking servers
✦ Links can be white-labelled with your domain
✦ Works 100% of the time
Presentation Tracking
✦ Allows you to attach Powerpoint and PDF presentations
✦ Tracks when presentations are viewed and downloaded
✦ Tracks engagement on your content
✦ Works 100% of the time
Website Tracking
✦ Tells you which parts of your website your leads and prospects are interested in.
✦ Allows you to track visits to your website that stem from an email
✦ Requires you to place a small Google Analytics type script in your website
✦ Tracks in real-time the pages that are visited
✦ Works 100% of the time
Did you get my email?
Tracking allows you to:
✓Get a clue!
✓Identify who is engaged
✓Follow up, Follow up...
✓Hone in your messaging
Tracking allows you to follow upbased on engagement behavior.
Tracking+Templates shows you how well your messaging is performing.
Tracking also allows you tomonitor trends around your content, approach and engagementin real-time.
Sales Trackingallows you to:
✦ Get a clue into your communications process
✦ Identify who is engaged
✦ Follow up, Follow up...
✦ Measure and improve your messaging
Sales Trackingallows you to:
✦ Focus on the most engaged people
✦ Close more deals
✦ Be more efficient
unify your sales communications
About ToutApp✓Complete Sales Communications Platform
✓Plugs into Gmail, Outlook, Salesforce and more...
✓Streamlines emails and phone calls
✓Tracks day to day emails, presentations, calls
✓Keeps CRM updated
✓Real-Time analytics
Learn more at: http://toutapp.com
unify your sales communications
Initial Outreach
The“Follow Up”
MeetCallDemo
$$$
InboundLeads
Questions?
