Sales Enablement Success at Symantec
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Allow Me to Introduce Myself
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• Director, Global Sales Enablement & Product Evaluations at Symantec
• Responsible for Global Sales Enablement functions that include field sales, inside sales and partnership programs
• Lead Symantec’s Enterprise Product Evaluations program
• Previously held enablement and operational roles at Blue Coat, helping to drive successful onboarding and sales programs
Agenda for Today
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• How BlueCoat leveraged MindTickle as we grew our sales team
• The importance of sales enablement during Symantec’s acquisition of Blue Coat
• How Symantec uses MindTickle
• Why data driven sales enablement is important for maximizing sales effectiveness
Symantec | At a Glance
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175M endpoints under protection
9 SOCs threat response centers
3500+R&D engineers
350,000+ customers worldwide
$5B annual revenue
2100+ patents
Symantec | Sales Enablement’s Role
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We Empower Sales Teams to Be Successful
We Drive Enablement –Not Just Training
Our Team Structure &Partnership Ecosystem
are Instrumental
We Believe in thePower of Proper
Onboarding
How BlueCoat Leveraged MindTickle As We Grew Our Sales Team
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Growing Blue Coat’s Sales Team with MindTickle
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The Importance of Sales Enablement During Symantec’s Acquisition of Blue Coat
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Sales Enablement Amidst the Acquisition
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Audience Clarity & Targeting Was
Difficult
Two SalesForces Trying to Ramp Up
Everybody HadSomething to Communicate
SFDC x 2
How Symantec is Using MindTickle
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How Symantec is Using MindTickle
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Onboarding Quick Updates Coaching Surveys & Feedback
Why Data Driven Sales Enablement is Important for Maximizing Sales Effectiveness
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Using Analytics to Refine Our Approach
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Using Data to Maximize Sales Effectiveness
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A Purpose Built Platform that Powers End to End Sales Readiness
Trusted by the best sales teams:
Couchbase, AppDynamics, Nutanix, Cloudera, Fuze, MuleSoft, Forescout, Symantec, and more!
Questions?
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Where to find more Sales Enablement Best Practices?
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To learn best practices from leading sales enablement teams checkout www.mindtickle.com
Learn more about onboarding,
coaching, training and
certifications from our
knowledge center.
Listen to sales enablement
professionals sharing best
practices and solutions to
common enablement
challenges.
Watch sales and sales
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growth hacks and tips from
personal experiences in hyper
growth organizations
Ebooks and Whitepapers
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Thank You!