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What Will You Learn Today?
Why? What? Features Use Case
Salesforce Marketing Cloud
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Why Salesforce Marketing Cloud?
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Need For Marketing Cloud
Digital Marketing
Excess social media information
Scattered conversations
Data stuck in silos
Struggle to find ROI across multiple channels
Salesforce
Marketing Cloud
Unified platform for all social programs and data
Build and engage audiences
Turn insights into actions
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Benefits Of Salesforce Marketing Cloud
Plan, personalize and optimize customer journey
Gain more information about your clients
Map customer journeys across multiple channels, devices, and customer lifecycle stages
Nurture your customers as you move them forward in their journeys
Analyze and assess the impact of every customer interaction to determine strengths and flaws in your processes
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Few Companies Using Marketing Cloud
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What is Salesforce Marketing Cloud?
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The Salesforce Marketing CloudThe Platform for 1:1 Customer Journeys
Salesforce Marketing Cloud
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Salesforce Marketing Cloud Product
Content and Messaging
Marketing Automation
Predictive Intelligence
Customer Data Platform
Fuel
Infrastructure
Marketing O
perations
Analytics
Email Mobile
Social Ads Web Connected Products
HubExchange Apps
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Data Process Flow
Activities
Activities
Campaigns Lead
Account
Contact
Opportunity
Tasks Events Calls Emails
Tasks
Events
Calls
Emails
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Features Of Salesforce Marketing Cloud
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Features Of Marketing Cloud
Channels Platforms
Email Studio
Mobile Studio
Social Studio
Advertising Studio
Web Studio
Journey Builder
Audience Builder
Personalization Builder
Content Builder
Analytics Builder
Marketing Cloud Connect
Marketing Cloud
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Channels
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Channels
From welcome and promotional emails to critical information like bank statements and receipts, you can build and send emails.
Provides ready to use tools with drag and drop functionality to build emails.
You can use data from sources like e-commerce, mobile push notifications and provide personalized real time messages.
Measure and optimize your campaign with advanced email analytics.
Email Studio
Mobile Studio
Social Studio
Advertising Studio
Web Studio
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Channels
You can keep customers up-to-date with SMS confirmations, promotions and real time account updates.
You can engage your customers with photo tutorials and audio clips.
Geo fence feature ensures your customers get the information at the right time and place.
You can connect with your customers on their favorite messaging applications by sending personalized announcements.
Email Studio
Mobile Studio
Social Studio
Advertising Studio
Web Studio
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Channels
Let’s you manage all your advertising across Facebook, Instagram, Twitter and LinkedIn.
Your teams can manage your campaigns with sophisticated targeting all-in-one elegant interface.
Visualize, optimize and report on advertising performance.
Take your customer insights from Salesforce CRM to your social advertising.
Email Studio
Mobile Studio
Social Studio
Advertising Studio
Web Studio
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Channels
Let’s you manage all your advertising across Facebook, Instagram, Twitter and LinkedIn.
You can use insights on your loyal customers to connect with new ones.
You can reconnect with your customers using different channels and aggregate their data.
You can build audiences through social topics and then track and optimize your campaign performance.
Email Studio
Mobile Studio
Social Studio
Advertising Studio
Web Studio
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Channels
Provides web solution to turn your static websites into dynamic interactive personalized experience.
With predictive analytics capability, you can observe customer behavior and build individual profiles.
Trigger email based on site behavior to re-engage with customers.
Using interactive and engaging tools, guide your customers through the process of finding the necessary information.
Email Studio
Mobile Studio
Social Studio
Advertising Studio
Web Studio
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Platforms
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Platforms
You can plan, personalize and optimize customer journeys at the right moment on the right channel.
You can select targeted audience and create unique journeys based on their interaction.
You can apply A/B testing to test the performance of different communications and channels.
Select goals and track progress in real time with activity metrics.
Journey Builder
Audience Builder
Personalization Builder
Content Builder
Analytics BuilderMarketing Cloud Connect
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Platforms
Understand and engage with customers and unify all data in one place.
Use drag and drop features to quickly correlate and manipulate data.
Combine customer data and predictive data to understand your most important customer segment.
Drive personalized customer journeys that automatically adjust to customer’s level of engagement.
Journey Builder
Audience Builder
Personalization Builder
Content Builder
Analytics BuilderMarketing Cloud Connect
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Platforms
Provides the ability to deliver experiences unique to each customer by building customer profiles.
From anonymous visitor to your loyal brand champion, leverage sophisticated algorithms to understand your customer intent.
Turn static websites into dynamic experiences that deliver personalized content.
Extend across different digital channels using drag-and-drop tools.
Journey Builder
Audience Builder
Personalization Builder
Content Builder
Analytics BuilderMarketing Cloud Connect
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Platforms
Cross channel content management tool allows you to consolidate images, blocks of text, templates and emails in a single location.
You can organize everything into a unified folder structure and leverage search and filter tools for easy navigation.
You can upload new content including images and other documents straight from your desktop.
You take less time to create and find the perfect content and more time putting it into action.
Journey Builder
Audience Builder
Personalization Builder
Content Builder
Analytics BuilderMarketing Cloud Connect
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Platforms
View real-time behavior on your website and mobile application and measure performance across the entire customer journey.
You can use out of the box reporting for email, mobile, social and ads. Also build custom reports to meet your needs.
Create visualizations of data to uncover rich insights about customers.
Predictive analytics provides you with likelihood of a purchase and other insights about your customers.
Journey Builder
Audience Builder
Personalization Builder
Content Builder
Analytics BuilderMarketing Cloud Connect
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Platforms
Integrate Marketing cloud with your Salesforce CRM, Sales cloud or Service cloud instance.
Allows sending email messages from Sales, Service or Marketing cloud.
Measure customer engagement by tracking history of a profile.
Advanced functionality provides “the plumbing” for Data Stream and Journey Builder.
Journey Builder
Audience Builder
Personalization Builder
Content Builder
Analytics BuilderMarketing Cloud Connect
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Integrations Available For Salesforce Marketing Cloud
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Integrations Available For Marketing Cloud
Salesforce Marketing Cloud supports integrations with the following business systems and applications:
Salesforce Sales Cloud Salesforce Service Cloud Shopify Workfront Facebook Twitter LinkedIn
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Salesforce Marketing Cloud Use Case – Peak Games
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Challenges
Peak games required a tool for bulk campaign management.
Peak games wanted to scale its social advertising.
Wanted to make better use of tactics like cost per impression bidding, A/B testing and ad segmentation.
They required a powerful reporting center.
Peak games wanted to make use of all the latest capabilities of Facebook advertising.
Peak Games is a household name in the mobile gaming industry. Peak games has over 275 million users across 150 countries.
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Solutions
For a solution to these issues, peak games turned to Marketing Cloud’s Advertising Studio ads platform:
Peak games connected with marketing cloud to deliver the right message, to the right person, at the right time.
Peak games advertising team developed best practices for creative optimization on Facebook.
The peak games team was able to look at its players holistically and optimize by certain events.
They were able to iterate the process of A/B testing for images to gain insights as to which one is effective.
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Results
Peak games reduced their cost per engagement and identified the best audience.
Peak games was able to compare the success of two separate images with regard to Click Through Rate (CTR) and Cost Per Install (CPI).
Peak games also found out that: Using 20% text allowance in image reduces CPI by
27%. For mobile gaming, images showing a user interacting
with a game doubled CTR and reduced CPC (Cost per Click) by 50%.
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Course Details
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