Technology at the speed of imaginationTechnology at the speed of imagination
Samsung Semiconductor, IncSamsung Semiconductor, Inc Power Green LunchPower Green Lunch
Samsung ExperienceJune 17, 2009
Greening Up ~ Powering Down
Jim ElliottVice President Memory MarketingSamsung Semiconductor, Inc.
The Case for The Case for ““Green Tech InnovationGreen Tech Innovation””
Samsung Samsung ““PowerPower GreenGreen”” LuncheonLuncheon
Why Is Green Important?
$77.6B from Stimulus Package is for Clean Energy / TechVenture capitalists invested > $4 billion in Clean-Energy and Green startups last year
Financial / Government
Samsung Samsung ““PowerPower GreenGreen”” LuncheonLuncheon
Why Is Green Important?
$77.6B from Stimulus Package is for Clean Energy / TechVenture capitalists invested > $4 billion in Clean-Energy and Green startups last year
Increasingly Taking Environment into ConsiderationPressuring Manufacturers to Change and Innovate
Regulators, NGOs and Media
Financial / Government
Samsung Samsung ““PowerPower GreenGreen”” LuncheonLuncheon
Retailers and Consumers
Why Is Green Important?
$77.6B from Stimulus Package is for Clean Energy / TechVenture capitalists invested > $4 billion in Clean-Energy and Green startups last year
Financial / Government
“I give a 5 out of 5 for the importance of Industry Going Green…”Brad Anderson, CEO Best Buy
Scorecards shared to influence “Greener” purchasing
Increasingly Taking Environment into ConsiderationPressuring Manufacturers to Change and Innovate
Regulators, NGOs and Media
Samsung Samsung ““PowerPower GreenGreen”” LuncheonLuncheon
Employees Investors Communities Customers
Scorecard Govt, NGOs Products Media
We care about the environment and want to work for a company that is helping protect the planet
We want to operate Strategically in a way that
improves financial performance.
Samsung is protecting our environment- and responding to the needs our communities
“Green Scorecard” to be transparent and specific with our
Green progress and performance
Compliance with all local, state, federal and international regulations. Help define
environmental best practices.
We will relentlessly innovate to create products that can be
utilized towards green solutions
We will communicate our Green commitment & core messages to
all external & internal stakeholders
Tier 1 Green Electronics Company
Purchase and dispose of our products in an environmentally
responsible way
Samsung’s Green Vision
Samsung Samsung ““PowerPower GreenGreen”” LuncheonLuncheon
Features and Functions / Performance– Respondents reiterate that product features and functions are of greatest importance
– Environmental consciousness and price come after product benefits.
Cost Increases– Respondents say they are willing to budge somewhat on product cost if it means environmental
consciousness (most specifically reduced energy consumption)—but only to an extent.
– In Seattle, consumers were willing to pay up to 30% more, while other markets were willing to pay 10-20% more.
Total Cost of Ownership– Break-even point must be attained quickly if not immediately
– CFL Light Bulb Sales Declined in Q4 after the Economic Crisis…
Products Must Perform; Green Cannot Supersede…
Green Goal: Superior Performance and Lower Cost
Samsung Samsung ““PowerPower GreenGreen”” LuncheonLuncheon
Low Power Solutions AcceleratingDRAM– Scaling to 1.35V DDR3– 40%+ Reduction in Power
NAND / SSD– Notebook: Up to 40 minutes more before charging– Enterprise: “Orders of Magnitude” Improvement
TFT / LCD– Up to 50% Power Savings for Mobile Screens– New Edge-lit LED Backlighting for TV’s
Current Economic Climate Will Drive Need for Innovation and Differentiation…
Samsung Samsung ““PowerPower GreenGreen”” LuncheonLuncheon
Prius: “Holistic Approach”
Camry Hybrid: “Incremental Approach”
Metric Camry: Hybrid Option Prius: Hybrid Only
Car Facts #1 Selling Car in US #1 Registered Car in Santa Clara County
Design Optimization Some: Conventional Gas + Electric Add-on
Complete / Holistic: Thin Tires, Aerodynamic, Lighter Weight
Fuel Economy Improved: 26 33 MPG Best in Class: 48 MPG
MSRP $19.1K $26.1K (+$7K) $22K Base
Pricing Decision Mileage Needed to Break Even: ??? Total System Value / TCO
Net Impact Incremental Improvement Disruptive; New Product Category; Game Changing…
Hybrid Car Analogy: Camry vs Prius
Samsung Samsung ““PowerPower GreenGreen”” LuncheonLuncheon
Enterprise: Ripe for Disruption…
* Source : 2008 McKinsey Study, Fortune, Sept 15, 2008
America consumes more power running data centers than TVs
Did You Know…?
Samsung Samsung ““PowerPower GreenGreen”” LuncheonLuncheon
Samsung Memory: Disruptive Value…
SSD40X Faster vs 15K HDD<1/4th the Power>100X More EfficientLess Real EstateLower Cooling CostsReplace Multiple HDDs
DDR3Lower TCO vs DDR2Higher Efficiency/Watt – 2X Faster– Lower Voltages (1.35v)– >40% Power Savings
Lower Cooling Costs
MemoryCPU
HDD
Power Supply
Server Power Distribution
Samsung Samsung ““PowerPower GreenGreen”” LuncheonLuncheon
32GB
48GB 48GB
>90W
>70W
>40W
-25%-25%
-44%-44%
‘08 ’09.1Q
50nmDDR21Gb
50nmDDR31Gb
XXnmDDR3
1.8V 1.5V 1.35V
DDR1
DDR2
DDR3
100nm
80nm
60nm50nm
50nm
40nm
DDR3DDR3
[ DRAM Technology Migration]
DRAM – Flagship ‘Green’ Technology Samsung’s technology leadership drives further power savings and operation efficiencies
DDR3 Power Reduction
Samsung Samsung ““PowerPower GreenGreen”” LuncheonLuncheon
New DDR3 based Servers : Saving energy, footprint and TCO
9 HP ProLiant G4 DL380
9 : 11 HP ProLiant G6 DL380
At same workload, new DDR3 server:Covers the task of 9 older servers • 61% reduced power• 40,000KWh/yr energy saving• $10K yearly OPEX saving
12M servers are > 4 years old
Samsung Samsung ““PowerPower GreenGreen”” LuncheonLuncheon
4Gb/32GB R-DIMM Press ReleaseSamsung Reveals the First
32 Gigabyte DDR3 Memory Module, for Low-Power Server Operations
New York City, NY — June 17, 2009: Samsung Electronics Co., Ltd., the world leader in advanced memory technology, announced today that it has developed the world’s first 32 Gigabyte (GB) DDR3 module – for use in server systems. The new module operates at 1.35-volts in support of the global trend to cut power usage in mass storage computing environments.
“Compared to the 8GB memory modules used in today’s servers, our new module packs an eco-sensitive wallop with four times the density at significantly reduced power levels and no increase in the overall footprint,” said Jim Elliott, vice president, memory marketing, Samsung Semiconductor, Inc. “For data centers, it’s a powerhouse in energy efficiency and performance,” he added.
Based on Samsung’s 50 nanometer (nm)-class 4 Gigabit (Gb) DDR3, the 1.35V DDR3 DRAM improves throughput by 20 percent over a 1.5V DDR3. Its lower power consumption levels are in line with the pressing concern for more energy-efficient “green” systems and components. The development of low-power 4Gb DDR3 will be viewed as critical in reducing data center costs, improving server time management and increasing overall operational efficiency at higher densities.
For the new generation of green servers, the 4Gb DDR3’s high density combined with its lower level of power consumption will not only reduce electricity bills, but also allow for a cutback on installment fees, maintenance fees and repair fees involving power suppliers and heat-emitting equipment.
The new 32GB registered dual inline memory module (RDIMM) consists of 72 4Gb DDR3 chip dies produced using Samsung’s 50-nanometer class DRAM production technology. A row of nine quad-die package (QDP) 16Gb DDR3s are mounted on each side of the printed circuit board for a collective 32GB, highly compact configuration. This provides a higher level of productivity, especially with larger wafer sizes.
Higher Density + PerformanceLess PowerSame Footprint= More Efficient
Samsung Samsung ““PowerPower GreenGreen”” LuncheonLuncheon
SSD Disruptive to Enterprise: IOPS/$, IOPS/W
15K HDD 3.5” SSD 2.5”
Capacity 146GB 100GB
IOPS / $ 0.7 8.1
IOPS / W 30 6065
*HDD: Price and Data from storagereview.com; IOPS: average read speed
*SSD: IOPS - random read @ 512B, Data (Samsung)
12X
202X
“Short Stroking”
Green
Samsung Samsung ““PowerPower GreenGreen”” LuncheonLuncheon
* Source: IDC (May, 2008)
2008 2009 2010 2011 2012
32M
14M
33M36M
41M45M
17M 22M30M
42M
* Assumes 1 SSD replaces 4 HDDs
20% 121GBSSD Penetration, Capacity
SSD Penetration, Capacity
Enterprise HDD Unit Forecast
Enterprise HDD Unit Forecast
Enterprise SSD Attach Rate Forecast
Performance Optimized
CapacityOptimized
0.5% 55GB
2.0% 57GB
6.0% 83GB
12% 102GB
Samsung Samsung ““PowerPower GreenGreen”” LuncheonLuncheon
Enterprise: Path to Energy Efficiency$12B
$3.4B
WW Datacenters Energy Consumption/Year
Source: EPA, Aug ‘07
DDR2 / HDD
DDR3 / SSD
Virtualization
2011: 3% of US Electricity from Data CentersDDR3 + SSD Alone: Reduce to 2.25%0.75% Reduction in Total US Energy Consumption!
Samsung Samsung ““PowerPower GreenGreen”” LuncheonLuncheon
So What are Samsung and Our Partners
Doing to Implement Disruptive, Green
Technology???
Samsung Samsung ““PowerPower GreenGreen”” LuncheonLuncheon
Samsung SSD and DRAM in World’s First Virtualization Server
"SSDs used as the primary storage medium in server blades provide a much better value proposition…with their added reliability, low-power and high performance"
Virtualization servers improve server utilization for the Greenest data center possible
Samsung Samsung ““PowerPower GreenGreen”” LuncheonLuncheon
NAND Enabling Green Solutions
“The 24GB Open Flash Module consumes 2 watts of power… Multiply that over the thousands of drives in some data centers and you're talking substantial power savings.”
-Michael Cornwell,
Lead Technologist, Flash Memory at
Sun Microsystems
Samsung Samsung ““PowerPower GreenGreen”” LuncheonLuncheon
NAND Flash Based
“Holistic Approach. Disruptive…”
Samsung Samsung ““PowerPower GreenGreen”” LuncheonLuncheon
SSD Enabling Green ThinkPads…
World’s First SSD-Only Full Feature NotebookEnergy-saving low voltage processors, LED backlight
Samsung Samsung ““PowerPower GreenGreen”” LuncheonLuncheon
Green is a “Journey” Not a Destination
Continuous Improvement: As Aggregate System Efficiencies Improve, Remaining Inefficiencies will be
Exposed in this New Value Chain…
Samsung Samsung ““PowerPower GreenGreen”” LuncheonLuncheon
Green Call to ActionGreen Call to Action
2008:“Visibility is Poor”
Samsung Samsung ““PowerPower GreenGreen”” LuncheonLuncheon
Green Call to ActionGreen Call to Action
2009:Green Technology Will Accelerate InnovationInnovation Will Enable EfficienciesEfficiency Will Create New MarketsNew Markets Will Save the Economy
Samsung Will Help Make it Happen!
2008:“Visibility is Poor”
Technology at the speed of imaginationTechnology at the speed of imagination
Thank You!Thank You!http://www.samsung.com/us/business/semiconductor/news/News_MediaKitGreenNY09.ht