SAP Customer Relationship Management
Ideas for Today and Tomorrow
ForAES Solutions Pvt Ltd
ByKeynes Austin
Learning Points
Marketing Planning Campaign Management
Recommended
Familiarity with CRM Architecture CRM Master Data Business transactions in CRM
Marketing Planning & Campaign Management
Austin Ltd needs to develop a marketing plan including two campaigns to increase its LCD TV Sales in Chennai.
Marketing Planning
Determine and execute the marketing policy Set up in agreement with the programs of finance
and product Strategic level
Campaign Management
Determine and execute marketing activities using marketing instruments
Campaigns are assigned to the marketing plans Operative Level
Campaign Management in CRM
Marketing Planning in CRM
Overview of Marketing Structure Elements
Structure of Marketing Planner
Target Group Determination
Business Partner Segmentation
Campaign Execution
Example: Telemarketing Campaign
Analysis – Campaign Phases
References
HTTP://WWW.4shared.com/dir/12395402/8e1e283b/SAP_CRM.html
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