Mobile TrendsWhy mobile matters to you!
* Ericsson
Mobile Data Traffic Growing
Why Apps over Mobile Web?
* www.flurry.com
• Apps command 86% of the average US mobile consumer’s time, or 2 hrs and 19 minutes per day.
• Mobile web continued to decline, averaging just 14% of the US mobile consumer’s time, or 22 minutes per day.
• Apps create a different experience then mobile web, utilize phone features for a better user interface.
• Apps connect you to your network
* www.flurry.com
Why Does Mobile Matter to YOU?
• US consumer spends 2 hrs and 42 minutes per day on mobile devices (up 2.5% from 2013)
• Apps like Pinterest, Instagram and more received wide adoption. They changed how we communicate, share experiences, develop relationships, connect to 1-1
• Apps are for a specific reason, for example, your weather app?
• Apps make lives easier and more efficient.
How Mobile Can Impact You-
People are now more visual and picture sharing has become important.
Mobile Is more Than Search/DiscoverySocial networks and messaging are rapidly changing, with image/video sharing on the rise and people engaging more with close contacts and less with large audiences.
*Mary Meeker
There are apps that enable potential homebuyers and owners alike to see the possibility in homes
For example, here are some great apps to help increase your listing photos:• Snapseed: user-friendly photo app with advanced editing tools• Takes: allows the user to take photos and have them turned into video• 360 Panorama: This app allows the user to take panoramic photos of any scene• Diptic: Most advanced photo collage app, combine photos to create before-
and-after images or more in-depth collages
Mobile Is more Than Search/Discovery
360 Panorama
• Photo messaging application • Take photos, record videos, add text and drawings, and send them to a
controlled list of recipients. Users set a time limit for how long recipients can view their Snaps
• Prime real estate for innovative marketing campaigns• A personal 10 seconds with their target customer
Snapchat
Check out this new listing that
just came on the market!!
• Cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS.
WhatsApp Messenger
Interested in seeing this new
house?
• Visual discovery tool• Collect ideas for your different projects and interests. • You can create and share collections (called “boards”) of visual bookmarks
(called “Pins”) • Free advertisement space for your listings
New Home For Sale in LA!
• Instagram is a fast, beautiful and fun way to share photos with friends.• Take a picture or video, choose a filter to transform its look and feel, then
post to Instagram, it's that easy• You can even share to Facebook, Twitter, Tumblr and more. • It's a new way to share photos of properties!
Check out this house, what do
you think?
• Social media still counts, so stay connected to your social platforms on the go using Apps like Facebook “More people are starting to understand that mobile is a great
opportunity for us,” Zuckerberg said. “Today, there is no argument. Facebook is a mobile company.”
Use mobile to engage with your clients in real time on social media
The MLS’s Application Suite
105,000 unique users
About 42,000 PRO Logins
Performing over 500,000 searches
Generating almost 3,500 LEADS!
How The MLS App is Performing – May 2014
The MLS’ AppUsers can search all listings in the MLS by:- GPS- City- State- Zip Code-MLS #
Log in using your MLS ID to access:- Private remarks - Compensation - Showing instructions - Off market statuses
The App is Social Media Ready And Easy To ShareUsers can share listings on Facebook and Twitter as well
as send listings via email and text
Details can include:
• Picture of the property• Summary• Realtor information• Mobile web link to single property page
The App is About Driving LEADS To YOU!
There is always a “contact” button to place calls and/or send emails to agents
New Exciting June Features!
• Ability to search Open Houses by specific date
• New iPad app with slide out grid menu
• Search by specific statues
Thank you!!
