14 – 16 April, 2019Jeddah Center for Forums & Events
Organised by
Saudi Arabia’s leading trade fair for Security, Safety and Fire Protection
www.Intersec-KSA.com
Meet the largest and fastest growing security market in the Middle EastIntersec Saudi Arabia was successfully held for a 2nd year in April 2018 in Jeddah, Saudi Arabia.
The overwhelming response from our launch partners, exhibitors and visitors showed the industry’s demand for a third edition of Intersec Saudi Arabia. Intersec Saudi Arabia is organised by Al-Harithy Company for Exhibitions (ACE), Saudi Arabia’s leading event organiser and is licensed by Messe Frankfurt Exhibition GmbH, one of the world’s largest exhibition organisers.
Why Jeddah?
2018 Show Profile
2018 Show highlights
The 2018 event was under the patronage of :
HRH Prince Mishael bin Majed bin AbdulazizGovernor of Jeddah.Inaugurated on his behalf by the Director General of Civil Defence
• Exhibitor profile Manufacturers, Service Providers, Distributors of Safety & Security Products and Services
• Visitor profile
Wholesale Trade: Manufacturer, Wholesaler, Distributor, Import / Export and Trade Agent
Government Authorities:
Police Forces, Law Enforcement, Civil Defence, Military / Armed Forces, Customs, Utility Services, Airport and Port Operations
• Jeddah is the largest commercial city in Saudi Arabia• Population of almost 5 million• Economic and tourism capital• Trade hub for many years• Major port for all non-oil related goods• Access to the major cities of Mecca, Medina,
Taif and the industrial port city of Yanbu
What to expect at Intersec Saudi Arabia 2019?Industries:Engineering IT / Network / TelecommunicationsIntegration of Security / Fire ProductsInstallation of Security / Fire ProductsContracting / Property DevelopmentConsultancyOil & GasFacility ManagementArchitecture / DesignHotel / Leisure / EntertainmentEducationHealthcareBanking / Finance / InsuranceGuarding ServicesLogistics / Freight Forwarding / WarehousingAviationTrade Associations
SupportersIn association with
With the support of
Official Supporters
We used Intersec Saudi Arabia to showcase our products and for brand awareness here in the Saudi market - the response from visitors was very good. We made some small direct sales at the expo and have many good leads to follow-up on.
Samer Akkad Business Development Manager HIKVISION
RIYADH
BAHRAIN
YEMEN
MeccaJeddah
Medina
20 Exhibiting Countries
Over 500 Leading Brands
150 Exhibitors
World’s Top Security Companies
2 Product Groups
2
2 Informative Forums Programmes - Security & Fire Safety
Over 5000 visitors
Visitor Profile
A 28% YesB 72% No
Have you visited Intersec in Dubai?
A
B
Service provider types
(all figures in %)
Engineering
IT / Network / Telecommunications
Instalment of security / fire products
Integration of security / fire products
Contracting / Property Development
Architecture / Design
Consultancy
Facility Management
Healthcare
Hotel / Leisure / Entertainment
Logistics / Freight Forwarding / Warehousing
Oil & Gas
Banking / Finance / Insurance
Education
Guarding Services
Aviation
Trade Association
0 5 10 15 20
11
12
5
7
15
16
5
9
3
3
1
1
3
2
2
2
3
A 24% Very satisfied
B 60% Satisfied
C 16% Less satisfied
Visitors’ satisfaction
A
B
C
A 93% NationalB 7% International
Regional breakdown of visitors
A
B
62% Joint or Sole Responsibility
24% Advisory Influence
14% No Influence
Purchasing authority of visitors
42% Definitely will
34% Probably will
14% Might / Unsure
9% Probably /Definitely not
How likely are you to attend the show in 2019
Visitors’ professions
(all figures in %)
Business Development / Sales
Engineer / Installer / Technician
Senior Management (MD / CEO)
I.T.
Marketing / PR
Consultancy
Fire Safety
Operations
Procurement / Purchasing
Security
Health and Safety
Other
Production
Research & Development
Finance
Customer Service
H.R.
Telecoms
System Integrator
0 5 10 15
11
1
1
16
14
11
5
4
4
4
4
3
2
2
2
1
1
1
Business Type
35% Service Provider
17% Distributor
16% Manufacturer
10% Retailer
7% Wholesaler
6% Government
Source: Visitors’ Post Show Report conducted by D2i Systems Ltd., Dubai Branch, UAE
I have managed to collect various brochures, name cards and flyers from all quality exhibitors. I have managed to acquire new knowledge and product information in just one day. That saves me months of my research time.
Ahmed Sabban Department of Safety and Security
King Abdulaziz University
Unrivalled access to local market
Remarkable visitor satisfaction rates
Expanding market reach in Saudi Arabia
Exhibitors’ Feedback
Overall assessment
A 33% Very satisfiedB 49% SatisfiedC 18% Less satisfied
A
C
B
Participation in the next Intersec Saudi Arabia
A 28% CertainlyB 32% Most likelyC 32% PossiblyD 8% Probably not /
Certainly not
A
C
D
B
Source:• Exhibitors’ Survey conducted by Wissler & Partner - Trade Fair Marketing, Basel, Switzerland
Exhibitors’ feedback at Intersec Saudi Arabia 2018: Overall Assessment
(all figures in %)
Total number of visitors
Visitor profile
Sales success
Trade fair organisation
0 1.0 2.0 3.0 4.0 5.0
Very satisfied Satisfied Less satisfied
2441
22
2150
24
2551
16
2041
36
Exhibitors’ feedback at Intersec Saudi Arabia 2018: Visitor Profile
(all figures in %)
Reaching of relevant target groups
Decision-making authority of visitors
Number of new contacts
Visitor profile overall
0 1.0 2.0 3.0 4.0 5.0
Very satisfied Satisfied Less satisfied
3053
15
2447
25
2549
22
2450
21
The Intersec Saudi exhibition has given us the chance to discuss our franchise offering face-to-face with Saudi businessmen and I am pleased with the volume of leads we have generated.
Binoi Verghese Sr. Sales Manager-Middle East Western Digital
This Intersec exhibition has been great. We’ve met quality prospects that we wouldn’t have reached through our other marketing channels. Well worth the investment!
Ahmed Hamza Distribution Sales Manager ALANESOON
Product GroupsIntersec Saudi Arabia 2019 will bring together a variety of solutions from the safety, security and fire protection industries to the Saudi Arabian market.
Fire & Safety• Fire Prevention & Protection
• Emergency Alarm & Warning Systems
• Fire Fighting Equipment
• Rescue
• Safety Design
• Personal Protection Equipment
• Safety at Work Equipment
• Health at Work
• Security at Work
• Environmental Protection at Work
Security • Surveillance (Analog)• Digital & Network Surveillance • Transmission• Reconnaissance, Surveillance & Guarding Services• Electronics Access / Entrance Control • Intruder and Burglary Detection & Alarm Equipment• Smart Home & Building Automation
• Physical Access / Entrance Control
• Mechanical Security Systems & Devices
• Perimeter Security
• Information Security
• Homeland Security
It was a very good opportunity participate at Intersec Saudi Arabia 2018 and to interact with our potential customers in the market.
Abdellah Abdo Saudi Enterprise Marketing Manager Huawei
Jeddah – Bride of the Red Sea
Shell Scheme excl. furniture: USD 75/ sqm. Shell Scheme incl. furniture package (1 round table, 3 chairs, 1 counter): USD 250 per bundle
For bespoke designs and build services for customised stands please contact: Mr. Paris Theodorou, [email protected]
Early Bird Discount5% off space-only price for bookings received by 31st October, 2018.The discount is applicable only if the booking is accompanied by payment of 30% of the space rental fee.
One Price PolicyBook for Intersec in Dubai and Jeddah to avail the One Price Policy and save another USD 10 per sqm.
Pricing Structure
Row Stand (one side open) : USD 465 per sqmCorner Stand (two sides open) : USD 475 per sqmPeninsula (head) Stand (three sides open) : USD 485 per sqmIsland Stand (four sides open) : USD 495 per sqmSecond floor in double storey stands : USD 100 per sqmSpace only (minimum) : 21 sqm
Jeddah has grown during the last two decades of the 20th Century, which made the city a centre for trade and business in the Kingdom of Saudi Arabia and a major port for exporting non-oil related goods as well as importing domestic needs. Jeddah is one of the most beautiful cities in Saudi Arabia. While the desert may suggest the country lacks natural beauty, there are several parks throughout the city that shows the port city is not only rich in oil reserves but has a fair share of lush greenery as well. The corniche houses the world’s highest King Fahd Fountain which is 312 metres high, the old town souk, warm beaches, spas and wellness centres. You will also find numerous educational and historical sites, and it is known for having many grand museums such as the Municipality Museum. The Jeddah Museum is the regional landmark that demonstrates historical archaeology and ethnography.
Jeddah aspires to be a world-class global commercial and tourist destination that enjoys distinctive environmental and human character within the context of a sustainable urban development.
Kingdom of Saudi Arabia’s “Vision 2030”With the launch of Vision 2030, by Prince Mohammad bin Salman bin Abdulaziz Al-Saud, Crown Prince, Minister of Defense and Chairman of the Council of Economic and Development Affairs, potential is now well-defined and backed by the country’s visionary leaders. The Vision 2030 document reveals a well-thought-out strategy that takes into consideration Saudi Arabia’s strengths and its capabilities.
The focus on specific sectors is deliberate and evidently backed by a solid socio-economic rationale. Prince Mohammad bin Salman bin Abdulaziz Al-Saud, Crown Prince, Minister of Defense and Chairman of the Council of Economic and Development Affairs, identified the security industry as one of the important areas for support. All of which the Kingdom is either already a major consumer of or regionally well-placed to be a hub for re-export. The future is now!
Vivian MelendresTeam Assistant
Andreas RexShow Director
About ACE Exhibitions
About the Organisers
Ali AyoubProject Manager
To book a stand:
International
Ali [email protected]. +971 56 9907384
National
Hisham [email protected] Tel. +966 (0) 12 654 6384 (Ext 101)
About Messe Frankfurt Middle East GmbHThe portfolio of events for Messe Frankfurt Middle East includes Intersec, Intersec Saudi Arabia, Automechanika Dubai, Automechanika Jeddah, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Hardware+Tools Middle East, Leatherworld Middle East, Light Middle East, Materials Handling Middle East, Materials Handling Saudi Arabia, Paperworld Middle East, and Prolight + Sound Middle East. The subsidiary also organises a series of conferences and seminars including the BOHS Worker Health Protection Conference, the Business in Beauty Summit, the Light Middle East Conference, Smart Traffic Middle East, and Future Mobility.
For more information, please visit our website at www.messefrankfurtme.com
Background information on Messe FrankfurtMesse Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With some 2,400 employees at 30 locations, the company generates annual sales of over €640 million. The Messe Frankfurt Group has a global network of 30 subsidiaries and 55 international sales partners, allowing it to serve its customers on location in 175 countries. Messe Frankfurt events take place at approx. 50 locations around the globe. In 2016, a total of 138 trade fairs were held under the Messe Frankfurt umbrella, of which more than half took place outside Germany.
Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
Messe Frankfurt Exhibition GmbH has licensed Jeddah based Al-Harithy Company for Exhibitions (ACE), Saudi Arabia’s leading event organiser and the first to own dedicated exhibition venues and organise international trade shows in the Kingdom. ACE Exhibitions has over more than 30 years, staged in excess of 500 successful exhibitions in Jeddah across a wide range of industry sectors.
www.acexpos.com
Ravi RamchandniSponsorship Manager
Leslie FailanoSponsorship Sales Manager
Arthur TolentinoHead of Sponsorship
Natalie WehbeMarketing Manager
Gareth WrightHead of Public Relations
Romit RegoMarketing Executive
Marketing and PR
Samah Mousa Communications Manager
Intersec Team
Sales (International)
Sales (National)
Jillaine HilarioTeam Assistant
Hisham NumanDirector of Sales
Amer Y. KayyalShow Manager
Sponsorship
Frankfurt am Main
Balkan region
Jeddah
Dubai
Mumbai
Taipei
Moscow
Guangzhou
Ho Chi Minh City
Bangkok
Buenos Aires
14 – 16 August, 2019
Ho Chi Minh City, Vietnam www.secutechvietnam.com
8 November, 2018
Moscow, Russia www.interlight-moscow.com
25 — 27 April, 2019
Mumbai, India www.secutechindia.co.in
20 – 22 January, 2019
Dubai www.intersecexpo.com
8 – 10 May, 2019
Taipei, Taiwan www.secutech.com
14 – 16 April, 2019
Jeddah, Saudi Arabia www.intersec-ksa.com
June, 2020
Guangzhou, China www.guangzhousecurity.com
12 – 13 March, 2019
Frankfurt am Main, Germany www.intersec-forum.messefrankfurt.com
26 – 28 August, 2020
Buenos Aires, Argentina www.intersecbuenosaires.com.ar
18 – 19 September, 2019
Skopje, Macedonia www.adriasecuritysummit.com
8 – 10 November, 2018
Bangkok, Thailand www.secutechthailand.com
8 – 13 March, 2020
Frankfurt am Main, Germany www.intersec-building.com
Global trade fairs and eventsSafety. Security. Fire.With eleven events, Messe Frankfurt is one of the world’s leading organisers of fairs and congresses for the expanding international field of civil security. These platforms provide optimum opportunities for gaining a foothold in dynamic growth markets all over the world. Presently Messe Frankfurt organises events in Germany, Asia, the Middle East, South America and Africa
Further information can be found at: www.safety-security.messefrankfurt.com
Licensed by
Messe Frankfurt Middle East GmbH P.O. Box 26761, Dubai, UAE Tel. +971 4 389 45 00 Fax +971 4 358 55 11 [email protected] www.messefrankfurtme.com
Organised by
Al-Harithy Company for Exhibitions P.O. Box 40740 Jeddah 21511, Saudi Arabia Tel. +966 12 6546384 Fax +966 12 6546853 [email protected] www.acexpos.com
Launch PartnersThe following companies have already confirmed their attendance: