User Group A
D a v i d M a t t h e w s | T y l e r M o r g a n | K e v i n S a n k a t u m v o n g | M e r e d i t h B u s h
IACT-315-01 Human/Computer InteractionProf. Michael Felix
05/07/13
“Wish for profile system, so that previous purchases could be saved.”
“I like to streamline my order so that there’s no waste.”
“The online system works ok, but sometimes it’s a bit slow because of the large list of items to choose from.”
“There are over 150 items online, which is really overwhelming.”
“If my groceries don’t arrive, I like to get an email informing me of this.”
Savannah Food Co-op
“I would prefer to be able to walk around and interact with groceries.”
• Goes in on shop days but everything gets picked through.
• Enjoy online shopping. “Involves less traffic.”
• Simpler items can be bought from a supermarket but if she’s looking for quality she’ll go local.
“feels better to buy something when you know it comes from a good place.”
“I love fresh vegetables but you can’t always find what you’re looking for.”
• Farmers Market acceots foodstamps, but food co-op doesn’t.
“Prices are a little lower from farmers.”
• Fun to go to farmers market because you can find things you wouldn’t expect such as basil plant.
Foxy Loxy
• Most customers are 30-60 years old. Male/Female are equally spread.
• Some customers are new to Farmers Market.
• Others grocery choices: Kroger, Publix, Fresh Market, and Brighter Day.
• Many customers have online shopping experience.
• Many customers know Food Co-op and have used it; some are not familiar with.
Farmers Market
33%
22%
30%
15%
Device
Smartphone
Desktop
Laptop
Tablet
8%
25%
34%
33%
Device used to shop online
Smartphone
Desktop
Laptop
Tablet
40%
30%
20%
10%
Grocery Stores
Kroger
Publix
Brighter Day
Fresh Market60%
40%
Do you Shop online
Yes
No
Time line
THANK YOU
