SCHOOL OF CEOsSharp training for first-time CEOs
Supporting the startups of the future by boosting their CEOs
A crash course on subjects any CEO has to deal with when their companies grow
While learning about management, human resources, finance and other topics, CEOs will feel better prepared to take the lead on their companies’ strategies
People aiming at becoming CEO’s will have here the chance to improve their skills and feel ready to do it
ABOUT
SupportingthestartupsofthefuturebyboostingtheirCEOs
Attendees will• Learn key management concepts;
• Develop strategy and marketing expertise;
• Understand and analyze the financial performance of a company;
• Learn how to organize, manage, motivate and lead a team;
• Identify tools and instruments applicable to functional management areas;
• Have access to trends and real case studies of everyday corporate life.
Schedule
Course Program
M1 – Strategy and Marketing 17 hours
M2 – Analysis and Financial Management 17 hours
M3 – Human Resources and Leadership 17 hours
MC – Master Classes 9 hours
O – Optional Subject 8 hours
Course Days March 3 – April 8
Friday 14:00-17:00; 17:00-20:00; Saturday 9:00-13:00
MODULE 1
Strategy and Marketing17h, Elisabete Sá, Beatriz Casais e Luís Rodrigues
Dates: 03 mar (3h) | 04 mar (4h) | 10 mar (6h) | 11 mar (4h)
Strategic PlanningAnalysis of the organization’s external and internal environment; Tools of strategicanalysis (SWOT, Balanced Scorecard, value chain); Competitive analysis andcompetitive strategy; Organization’s mission; sectorial analysis (Porter 5 forcesanalysis).
MarketingManagementMarket segmentation; Planning of product range; Price strategies, Selection ofdistribution channels; Marketing communication for new products; Digitalmarketing.
Sales and NegotiationThe seller (qualities, personal attributes and technical knowledge); Prospecting,preparation of the sale and its stages; Motivation to purchase and customerloyalty; Negotiation and assessment of advantages and disadvantages; The profiles,roles, and stages of a negotiation; Trading over the Internet.
Program
MODULE 2
Analysis and Financial Management17h, Sónia Silva
Dates: 17 mar (3h) | 18 mar (4h) | 24 mar (6h) | 25 mar (4h)
Financial Reporting and its importance
Financial Planning and Analysis
Firms’ capital budgeting decisions: estimation of the relevant cash-flows,incremental cash-flows, selection criteria for capital budgeting decisions,investment projects under uncertainty.
Financing decisions: venture capital and funding of Startups
Firm valuation: general methodologies and the case of SMEs
Program
MODULE 3
Human Resources and Leadership17h, Ana Veloso; Luís Machado; Carlos Alexandre Mendes
Dates: 31 mar (6h) | 1 apr (4h) | 7 apr (3h) | 8 apr (4h)
Recruitment Sources and Selection Tools: choosing wisely
Organizational and functional fit in people retention: retaining talent in a constraintcontext
Leading and motivating with resource scarcity
Program
Human Resources and LeadershipDave Darsch
April 7, 17:00
Masterclasses
Strategy and MarketingKeith Cornell
March 3, 17:00
Analysis and Financial ManagementDavid Frodsham
March 17, 17:00