S c o t t A d l e m a n
Address 999 E. Touhy Ave. Ste: 100 Des Plaines, IL 60018Phone 847.390.8666
Fax 847.390.8885
E-Mail [email protected] http://www.preres.com
President, Precision ResearchMarketing Researcher & Moderator
Underwater PhotographerTechnology Enthusiast
Listening, Learning, ConsultingStrong listening skills combined with a questioningnature help me bring deep insight to research pro-jects. In addition, my passion for technology andexperience in software/hardware development andimplementation at Precision provide me with aunique ability to design and execute research on tech-nology based products and services. My personalexperience building and managing rental homes pro-vides first hand experience to trade research.
Research Expertise:➢ Designed and managed hundreds of qualitative
and quantitative research studies.➢ Conducted over 1,000 Focus Groups and In-depth
Interviews.➢ Skilled in Hybrid (Gang/FGD) research design on
electronics and appliances.➢ In home Ethnographic interviewing experience
Partial Client List:Altiva, Becton Dickenson, Bosch Automotive &Tools, Cado Marketing, Cannon, Cosco, EnjoyLighting, First Midwest Bank, Foresight Research,Gallup Korea, GK Consulting, Grecian DelightFoods, Hankook Research, HATCO, HeartlandPartners, Hyundia, IDOT-TravelMidwest, IgniteUSA, Int’l Components, IO Global, Jabss, Libman,LG Electronics, Live Marketing, McNeil, Nicor GasUtility, Nielsen Korea, Pfizer, Quintessence, RadioShack, Revere Group, Siemens, Senario, Spark,Synovate-Korea, IPSOS Korea, The Royal Order OfExperience Design, TNS Korea, Wirthlin Worldwide,Woelfel Research.
Research Experience:➢ Automotive Research
Brand positioning, design & feature testing➢ Claims Testing➢ Construction Equipment and Tools➢ Durable Goods Research
Home Appliances - (Refridgerator, Washer, Dryer, Range, Cooktop, OTR, Vacuums, AC)
➢ Consumer Electronics (Camera, Camcorder, Computers, FPTV, Set-Top Box, SmartPhones,Smart Watches, Sound Systems)
➢ Commercial (B2B)Cooking Appliances, Display Research Heavy Equipment (Dozers, Front Loaders, etcOffice Products, Paint Color Systems, Trades,Video Conferencing Systems
➢ Concept Testing ➢ Consumer Goods - Housewares
Packaging Research, Product EnhancementsProduct Extensions, Retail Display Testing
➢ Food Optimization ➢ Healthcare
Senior Living Centers, Dental ProductsHospital Automation, Pharmaceutical Positioning
➢ Information TechnologiesComputers/Laptops/Monitors/PrintersNAS Storage SolutionsWebsite Usability Testing
➢ Real Estate - Promotional Work ➢ Software Systems
Positioning, Usability➢ Website – Design/Usability
Association Memberships:➢ QRCA - Qualitative Research Consultants Assoc.
➢ MRA - Marketing Research Association
➢ AMA - American Marketing Association
Professional Achievements At Precision:➢ Designed & developed OpinionWizard.com, a
robust respondent database system that facilitatesparticipant registration, recruitment and participa-tion management. 2005-2008
➢ Designed and relocated Precision to 12,000 sq.ft.research center in Des Plaines, IL. 2003
➢ Designed and relocated Precision Research to6,000 sq. ft. O’Hare Airport Focus Facility. 1992
➢ Began moderating and reporting. 1988
➢ Promoted to Vice President. Opened qualitativeresearch facility in Atlanta, GA. 1988
➢ Opened Mall intercept interviewing facility at theGurnee Mills Mall. 1985
➢ Designed first qualitative facility in 1984.
➢ Launched telephone center. 1983.
➢ Began computerization of company operationsfrom accounting and payroll to a custom databasefor focus group and IDI recruitment. 1983
➢ Mall Interviewing Supervisor: Hired, trained,briefed and conducted hundreds of interviews.
Education:➢ Burke Incorporated - Training for Focus Group
Moderating
➢ DePaul University - Certificate in MarketingResearch
➢ Chicago AMA - Marketing Research and DataProcessing
➢ Marketing Research Association – DeterminingIncidence Rates
➢ BBA - Marketing - University of Hawaii - ShidlerSchool of Business
Hobbies & Interests:➢ Manage and rehabed 4 rental properties
➢ Managed/Contracted several construction projects
➢ Manages computer network.
➢ Designed and continue to develop companiesdatabase driven participant website.
➢ Motorsports - Former Editor of Chicago Scene,Porsche Club of America
➢ Scuba Diving
➢ Photography - Underwater Still
➢ Downhill Skiing
➢ Mountain Biking
➢ Snowmobiling
Address 999 E. Touhy Ave. Ste: 100 Des Plaines, IL 60018Phone 847.390.8666
Fax 847.390.8885
E-Mail [email protected] http://www.preres.com
S c o t t A d l e m a n
