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SustainabilityReport
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SustainCommWorld
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REPORT PARAMETERS
This sustainability report covers 100% of SustainCommWorlds second year of
operations, from January to December 31, 2008. Our second year was the first full year
in which we operated. Year one we produced a preliminary Sustainability Report andagreed upon and published our Sustainability Statement.
In 2008 we began using the Global Reporting Initiatives G3 Guidelines as our reporting
standard and as a guide for calculating our economic, environmental, and social
impacts.
Accordingly, the 2008 SCW Sustainability Report meets GRIs Application Level A,
which indicates that we have reported on all core sustainability indicators (or explained
why they were omitted), but have not gone through an external assurance process. We
have not restated any information from previous Sustainability Reports.
We have used the GRI Boundary Protocol and the associated GRI Reporting Principle in
deciding what to include in this report. We determined that all work-related activities
carried out by SCW personnel are material and are thus included in our calculations.
In accounting for work done through our strategic partner, the non-profit Institute for
Sustainable Communications, we have included only our direct impacts (such as energy
used to host weekly online conference calls and other collaborative work sessions). We
have not included all our indirect impacts such as the energy used by each attendee at
conferences in their hotel rooms etc. The energy used by conference attendees for
travel has been calculated and offset by us as well as by many of them. When
individuals who are part of our extended network of sustainability specialists are
contracted by SCW for a specific project, their activities for that period are considered
material and are reported accordingly.
This report is published on the SustainCommWorld website and is freely available to the
public. We hope that our stakeholders will take the opportunity to read it and give us
feedback. If you have any questions or comments about this report, please contact Lisa
Wellman at 206.236.0354 or email [email protected]
GRI CONTENT INDEX
Report Parameters this page
CEO Message page 3
Organizational Profile page 4
Governance, Commitments, and Engagement pages 5 and 6
Environmental EN1 - EN30 page 7 and 8
Social: Labor Practices and Decent Work LA1 - LA15 page 9
SOcial Responsibility Report pages 10 and 11
Social: Human Rights HR1 - HR9 page 12
Social: Society Performance SO1 - SO8 page 13
Social: Product Responsibility PR1 - PR8 pages 14 and 15
Growing Better
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MESSAGE FROM THE TOP
Lisa Z. Wellman
CEOSustainCommWorld
Whose carbon is it anyhow?
At present the only international agreement in place considered with regulating and assessing levies oncarbon emissions is the Kyoto Protocol. As you know, the US is not a party to it.
It is expected that the successor agreement to Kyoto (which is to be agreed upon in Copenhagen this
coming December) will also include the US, China and India. Until that agreement is in place, and/or
until the US regulates GHG emissions, carbon is an unaccounted for externality except in those states
or municipalities such as California that already have cap and trade in place.
What if we were to say that if your name (brand) is on it, the carbon belongs to you? I realize that might
mean that a single manufactured product might have 50 d ifferent component manufacturers working to
reduce or offset the carbon as well as the company whose name is on the outside. But this reflects the
philosophy that we, as individuals, bring to our company and our work on sustainability. Sustainability is
everyones business. We believe we can make a significant contribution to a solution by working with
businesses, educational institutions and organizations and assist them in learning about and developing
constructive programs to change their business processes. That is the mission of our organization.
Were all about profitability - after all, its a fundamental basis of a triple bottom line. So we focus on
showing enterprises that sustainability is good business. It enhances the bottom line, provides
increased shareholder value, reduces risk and often provides untapped and unrealized sources of new
revenue.
We pleased that our message has resonated with so many. Just maybe, we can make a difference.
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COMPANY PROFILE - 2008
Organizational Structure:
SustainCommWorld is a limited liability company owned by three entities; Digital Marketing Corporation, Indigo Woman and Marmaris. The
company was incorporated in Delaware in 2007 and is licensed in the state of Washington.
Headquarters:
Company headquarters on Mercer Island, Washington, a suburb of Seattle. Our sales office is in Ventura County, California. Our research
group is based in New York City.
Countries where we worked:
SustainCommWorld personnel worked in the United States, Canada, Sweden and Germany
SustainCommWorld (SCW) is focused on
educating communication professionals
from corporations, institutions and
government agencies about how to
develop sustainable green workflows and
supply chains to lower their carbon
footprint, prepare for and respond to
compliance issues and build capacity for
managing their sustainability programs.
SustainCommWorld currently produces two
major events: The Business of Green Media
Conference in cooperation with the Cal
Poly Graphic Communication Department
and the Graphic Communication Institute at
Cal Poly, and The Green Media Show,
conference and expo. We produceseminars and webinars.
SustainCommWorld staff consults with
institutions and enterprises around the
world on issues related to sustainable
communication as well the production of
sustainable media. We work with them as
advisors on the associated business
challenges and opportunities.
Senior executives are frequent speakers at
conferences around the world. To further
spread the i r g reen message and
disseminate information, SCW produces a
monthly newsletter, "Green Media
Newsletter," hosts a social networking site,
GreenMediaConnect.com and writes a blog
for Printing Impressions focused on
sustainable media issues. We maintain a
resources section on our websites and
provide free materials to the community,
including podcasts of major speakers from
various conferences. We also Twitter!
Companies we served:
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GOVERNANCE, COMMITMENT & ENGAGEMENT
SustainCommWorld is comprised of experienced, senior executives, each with over 20 years in their areas of expertise.
Nominally led by a CEO, each executive takes a leadership role in overseeing their area of responsibility. The senior members
of the organization vote on major governance issues, keep meeting notes, hold regular conference calls and conduct an
annual meeting of the company.
In January 2008, the company voted to accept The Ceres Principles. It is our intent to work towards:
Protection of the Biosphere
Sustainable Use of Natural Resource
Reduction of Waste
Energy Conservation
Risk Reduction
Safe Products and Services
Environmental Restoration
Informing the Public
Management Commitment Assessment and Reporting
We are committed to the adoption of products and processes that support sustainable products and practices within
SustainCommWorld operations and supply chain as well as to advance the development of sustainable technologies by
encouraging all supply chains to continually improve resource productivity.
We examine and select supply chain sources for goods and services from companies that employ and strive toward
Sustainability Best Practices and we give preference to products accompanied by standards-based Environmental Product
Disclosures (EPDs) and independent third party certification of environmental preferability and social accountability.
Companies in our supply chain are informed that our purchasing decisions give preference to organizations that haveappointed an sustainability officer, a published sustainability policy, established systems for management and continuous
improvement of sustainability performance including Green House Gas (GHG) emission reduction. Suppliers citing
environmentally preferred product claims will be required to provide independent certification and/or detailed information on
environmental benefits, durability and recyclability and other environmental attributes.
Our headquarters is powered by renewable energy sources, our website is solar powered and we offset the energy usage of
visitors to our sites through CO2Stats.
Our conferences are conducted with great concern for reducing the footprint of our presence.
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GOVERNANCE, COMMITMENT & ENGAGEMENT
Sustainability Toolkit Seminar Provides broad corporate view of sustainability
Focused on actions and examples to clearly produce positivebottom line results
Terms, trends and legislative overviews
Even a casual review of the literature surrounding Sustainability is daunting.
Where do you start Youre serious about the journey but where does it
lead? How do you quickly gain a working knowledge so you dont waste
time, resources and become bogged-down in minor issues and arcane
procedures?Growing Your Green TeamThe mentoring seminar: Designed for your companys current situation
Prospectives, helpful case histories and source for Best Practices Next step implementation plans and extending current efforts
This full day seminar presents a strategic framework for moving your green
team from initial assignment to planning and implementation stages.
Greening Your Meetings
The Green Exhibit: Lowering your exhibit costs by going greenRethinking your presence at trade shows:
Setting the correct objectives Review the schedule and the audiencesThe Green Event: Producing green corporate eventsCorporate events are more then recycling and composting. Site inspections from the green perspective Creating a scorecard for grading vendors Food and beverage selection Considerations for entertainment Event promotion and marketing Decorations, floral and moreThe Green Trade Show: Creating a green showReview of a typical trade show and how it can evolve into a green event
Establishing a timeline for going green Involving vendors and supply chain How to market green its not all email Site selection hotels and convention centers Creating a scorecard
Seminars Offerings Conferences Overview
Estimating, Measuring & Managing What Matters
In this session, experts in the field of activity based
costing, value stream mapping, lean manufacturing and life
cycle analysis will discuss how to identify, measure and
manage what matters in a green media supply chain.
How do you identify aspects of your operations and supply
chain where small changes can create the greatest impact
on value?
What metrics can be employed to effectively measure
progress toward sustainability?
How do you incorporate the concepts of sustainability into
management practices & decision making?
Environmental Regulation and "Beyond
Compliance"
Green Media Supply Chain Trends
This session will explore the impact that "sustainable
supply chain" trends, new FTC green marketing guidelines,
greenhouse gas cap and trade legislation, more stringent
VOC emission regulations and other factors are likely to
impact the way print and digital media are purchased and
produced.
How New Federal Regulations & Stimulus Initiatives Will
Impact Buyers and Sellers of Print and Digital Media
How Carbon Labeling & Environmental Product
Disclosure Trends Will Impact Buyers and Sellers
of Print & Digital Media
How Sustainability Reporting & Full Cost Accounting
Trends Will Impact Buyers and Sellers of Print & Digital
Media.What new provisions and information requests are
media supply chains companies likely to see in RFIs, RFPs
and Purchase Orders?
Tools for Change: Measuring, Managing &
Reporting
Carbon Footprints and EnvironmentalPerformance
As recently as last year most companies and government
agencies felt they had done enough to address the
"greenness" of their media by specifying recycled paper,
requiring suppliers to be FSC certified, using a solar
powered ISP or buying carbon credits.However, the
growing influence of voluntary initiatives such as the
Carbon Disclosure Project, new regulatory pressures and
the emergence of specifications and standards pertaining
to sustainability performance have resulted in a new crop
of software tools for the measurement, management and
reporting of carbon footprints, water footprints, and otheraspects of environmental performance.This session will
present case studies highlighting media supply chain
applications of the new widgets, dashboard and systems
for environmental performance management and
sustainability reporting. We'll present case studies - how
did the tools work and what problems are still to be solved.
Our conferences touch on the areas that business cares about today.
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GRI REPORTING: ENVIRONMENT
GRI Indicator Description: Environment 2008
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GRI REPORTING: ENVIRONMENT
GRIIndicator
Description: Environment 2008
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GRI REPORTING: LABOR
GRI Indicator Description: Labor 2008
SustainCommWorld is structured to
have no employees. We are 3 entities
working together, two of which are
run by women. Our CEO is a woman.Our core group is made up of senior
people, each of whom has over 20
years experience in business.
We are privileged to work with a vast
network of organizations and
businesses, individual contributors
and experts who help us deliver an
outstanding quality of information to
our clients and audiences. These
individuals come from all over North
America and range in age from 26 to70.
Given our structure, the GRI Labor
Indicators are not relevant but we
include them here for completeness.
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OUR SOCIAL RESPONSIBILITY REPORT
Community Involvement
The founders of SustainCommWorld are active in our communities in different ways. Since weoperate as a virtual company, each of the parties works within their physical community. Here are
some of the activities we engaged in during 2008.
Washington Community Alliance for Self-Help (CASH) provides the business training, supportive
community and capital to help enterprising individuals with limited financial resources gain self-
sufficiency through small business ownership. It is a micro-finance non profit and we have served on
the Board of Directors for four years, the last two years as Chair.
. 76% of our current clients are women.
. 56% of female clients are considered a female head of household'.
. 68% of our current clients are minority.
. 98% of our current clients are considered "low income" by HUD.
Washington CASH serves a higher percentage of low income individuals and families than any otherMicroenterprise Development Organization in the United States.National Microenterprise Survey, Aspen Institute
The Foster School of Business at the University of Washington provides a mentoring program
for MBA candidates. The number one issue of these future business leaders is sustainability and
were going into our third year of mentorship.
The Humane Society of Ventura County is a non-profit, NO-KILL organization dedicated to the
protection and adoption of homeless animals throughout Ventura County. It is dedicated to promoting
the health, safety, welfare, compassionate care and protection of all animals through education andcommunity outreach programs. We have served for several years as their Public Relations arm,
extending their message to the greater community and helping to raise funds for its support.
The Ojai Studio Artists Program is a non profit organization with a mission to encourage interest
and excellence in the arts through organizing an annual Ojai Studio Tourand Made in Ojaiexhibit; to
raise funds for scholarships; to facilitate the exchange of information and promote art education
through community outreach. We have worked to extend their market reach throughout southern
California, build the audience for the tour and raise funds for scholarships.
In general support for the broadening education of business on the topic of sustainability we speak
at no charge at various organizational meetings and on webinars. For example, this year we provided
the program for Net Impacts webinar on sustainability and addressed more than 5,000 through our
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OUR SOCIAL RESPONSIBILITY REPORT
Community Involvement
The Community Economic Revitalization Board (CERB) is Washington's strategic economic
development resource, focused on creating and retaining jobs in partnership with local governments
in areas where support for economic growth makes a significant difference to the welfare of the
people. CERB finances public infrastructure to encourage new development and expansion intargeted areas, retaining existing jobs and supporting the growth of new businesses and jobs.. We
have had a Governor appointed seat on the CERB for almost 3 years.
The European Ocean Energy Association (EU-OEA) unites the broad interests of the European
ocean energy industry into a single, focused and independent voice. Together with its regional and
industry partners, the EU-OEA and its members address issues of relevance to the industry with
decision-makers including regulators, legislators, and policy makers. The EU-OEA is a member of the
European Renewable Energy Council. We have provided pro-bono marketing support to aid their
efforts.
SOSreach is a program designed to reach out to youth and provide them with opportunities to
address these challenges through the power of learning and collaboration enabled by social media.
Social media is the rampart that bridges sustainability is a lens through which we see the world and
focus our actions. Simply put, sustainability is a way of thinking and living through the integration of
social, economic and environmental responsibility. We provide mentoring, fellowship and scholarships
to young adults and internship in conjunction with our events.
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GRI REPORTING: HUMAN RIGHTS
GRI Indicator Description: Human RIghts 2008
SustainCommWorld operates
primarily in North America, has no
employees and is an education and
business services enterprise. Assuch, we have minimal impact on
human rights apart from our review
and choices vis-a-vis our suppliers.
We have set as an objective for 2009
the review of our supply chain to
assure that our suppliers support the
Universal Declaration of Human
Rights and the ILO Conventions.
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GRI REPORTING: SOCIETY PERFORMANCE
GRI Indicator Description: Society Performance 2008
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PRODUCT RESPONSIBILITY
As an education and consulting company, our product
responsibility record is determined by the quality of the
services we provide attendees to our events and
clients who have used our services in a consultingcapacity. Additionally, we like to track the value others
find in our newsletter and social networking site. We
solicit feedback from all events and engagements.
When we provide information through our channels and
accessibility to world class, knowledgeable speakers to
hundreds of business leaders, we feel were moving the
needle in enabling our clients and attendees to move
forward with their sustainability programs.
Our educational offering are designed to help business
create their sustainability plans, create internal teams toinitiate and manage programs, build sustainable supply
chains, avoid risk and improve their bottom line. We
believe that managing to a triple bottom line is just good
business. Managing by the metrics makes sense: good
for business and the planet.
One of our most important objectives in all we do is to
build internal capacity for our clients and attendees. We
believe in the transfer of knowledge and know-how. We
like to think were teaching companies to fish while
helping to keep fish in the sea.
As an ear l y s tage pr i vate ly he ld bus iness,SustainCommWorld is not making our financial records
public at present. Our books are audited by an
independent CPA yearly, however. We hope to publish
our financials within the next several years.
Note: In addition to the roll-up of survey data you see
here, we make every effort to evaluate each session for
speaker value, material and relevance.
Content Evaluation of Sustainability 101 Workshops
Content Evaluation of Green Media Conference, Boston
Day One Day Two
Content Evaluation Business of Green Media
Conference for Cal Poly
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GRI REPORTING: PRODUCT RESPONSIBILITY
GRI Indicator Description: Product Responsibility 2008
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SustainabilityReport
08
SustainCommWorld
SustainCommWorld
4735 East Mercer Way
Mercer Island, WA 98040
206 275 9992
Sales Office:83 South Palm St #B20
Ventura, CA 93001
805 524 6970
www.SustainCommWorld.com
www.GreenMediaConnect.com
www.BusinessofGreenMedia.com
http://www.greenmediaconnect.com/http://www.greenmediaconnect.com/http://www.sustaincommworld.com/http://www.business/http://www.business/http://www.greenmediaconnect.com/http://www.greenmediaconnect.com/http://www.sustaincommworld.com/http://www.sustaincommworld.com/