return
Interactive
AgendaGoogle Search Results
Search Trends for Hotels
SEO Overview
Keyword Research
On Page Optimisation
Link Building Strategy
Effective PPC Campaigns
Sponsored Ad Formats
Analytics and Measurement
Optimise the Customer Journey
Changing Online Behaviour
Google Blended Search
Interactive Return
Google Search Results
Search Trends for Hotels
Search Engine Optimisation
SEO Overview
Keyword Research
Keyword Research
On Page Optimisation
Link Building Strategy
Link Building Strategy
Sponsored Search Advertising
Effective PPC Campaigns
4. Ongoing Testing of Creatives (A/B)4. Ongoing Testing of Creatives (A/B)
1. Clear Objectives1. Clear Objectives
2. Ongoing Research Strategy2. Ongoing Research Strategy
3. Appropriate Creative Per Keyword3. Appropriate Creative Per Keyword
5. Intelligent Use of Matching5. Intelligent Use of Matching
6. Rigourous Investigation of ROI per keyword/creative combination
6. Rigourous Investigation of ROI per keyword/creative combination
Effective PPC Campaigns
7. Integrate With Other Campaigns7. Integrate With Other Campaigns
8. Follow Competitors and Trends Analysis8. Follow Competitors and Trends Analysis
Branding V Direct Response
Promote Brand – Increase Conversions
Sponsored Ad Formats
Analytics and Measurement
Optimise the Customer Journey
March 2009
Awareness
Interest
Test-and-learn optimisation process
Optimise against each stage of the customer journey
February 2010
Consideration
Conversion
Retention
Maximise
Analysis & optimisations
Social Media
Changing Online Behaviour
www.interactivereturn.com
Changing Online Behaviour
Google Blended Search
Interactive Return Team