Don’t Drive With Your Eyes Closed[Search Analytics]
Ian LuriePortent Interactive
Analytics ≠ Reports
Search Analytics: A 5 Step Checkup
1. Phrases.2. Pageviews.3. Time on site.4. Bounce.5. Conversion.
Search Analytics: Phrases
Search Analytics: Pageviews
Search Analytics: Time On Site
Search Analytics: Bounce Rate
Search Analytics: Conversion
Search Analytics: Use Your Brain
Missed Opportunities: Onsite Search
What you should optimize.
Case Study: Right Phrase, Wrong Offer