Section B: Intro to exam topics
L/O: to understand the main topics of the exam
a) Life of a lifeb) Possible topic of focus in exam
Things you will need
Dictionary Thesaurus
Apps or websites or old fashioned books!
Refresher
What is audience?
What is institution?
Focus?
What industry are you studying for your exam?
FILM INDUSTRY!You are studying how the film industry operates.You must know the main topics which you will learn about today.Furthermore, you must know a range of case studies.
*Case studies = films*Most of the case studies must be contemporary*Contemporary = within last 5 years (but best if no older than 3)
Film industry (bits from OCR)A study of a specific studio or production company within a contemporary film industry that targets a British audience (eg Hollywood, Bollywood, UK film), including its patterns of production, distribution, exhibition and consumption of audiences. This should be accompanied by study of contemporary film distribution practices (digital cinemas, DVD, HD-DVD, downloads, etc) and their impact upon production, marketing and consumption.
PART A
The life cycle
Films don’t just magically appear, they have a cycle …….think of a human life cycle (process)
Conception Grows in womb Born Infant Toddler Child Teenager Adult OAP death
Life of a film
What process (life cycle) must a film go through?
What is the start?
IDEA OF FILM Now carry on with the rest of the process stages
LIFE (stages) OF A FILM
IDEA (don’t really need to know this)
FUNDING PRODUCTION MARKETING DISTRIBUTION CONSUMPTION
EXHIBITION EXCHANGE
These are the stages you need to know. You must know each of these in a range of case studies (films)
Get dictionary/thesaurus
Get these ready on computer or books
Breaking down the term
Term Main word in the term
Meaning of word Synonym (similar words)
Antonym (opposing words)
Funding
Production
Marketing
Distribution
Consumption
Exhibition (consumption)
Exchange (consumption)
Breaking down the term
Term Main word in the term
Meaning of word Synonym (similar words)
Antonym (opposing words)
Funding fund
Production produce
Marketing(or advertise/promotion)
MarketAdvertisepromote
Distribution distribute
Consumption consume
Exhibition (consumption)
exhibit
Exchange (consumption)
exchange
Defining the terms
Discuss with partner to define these……TERM Definition in relation to life of a film &
Example
Funding
Production
Marketing
Distribution
Consumption
Exhibition (consumption)
Exchange (consumption)
Still confident with your definition?
Mixed definitionsof films means……how films are made known to audiences so they are attracted go watch them such as posters, trailers, promotions/merchandise, events etc
of films means……how films are spread, released and shown to an audience. Examples such as cinema/home/internet.
of films means…… how films are supported by different companies/corporations including companies such as ‘entertainment’, ‘pictures’ ‘productions’ etc. (how was the making of the film ____ for)
of films means…..how films are spread and released to audiences by different companies and materials/platforms such as beta/vhs/dvd/blue ray/rental or types of cinemas etc.
of films means……how films are traded between distribution point and audience. Example – web streaming / piracy
of films means……how films are constructed/made with different materials, techniques, technologies
of films means……how films are watched/taken in/absorbed/bought by audiences
You sure?
After looking at the previous definitions, would you change any of yours?
Self Assess!TERM Definition in relation to life of a film
Funding of films means…… how films are supported(funded) by different companies/corporations including companies such as ‘entertainment’, ‘pictures’ ‘productions’ etc. (how was the making of the film ____ for)
Production of films means……how films are constructed/made (produced) (filming/editing) with different materials, techniques, technologies
Marketing of films means……how films are made known to audiences so they are attracted go watch them such as posters, trailers, promotions/merchandise, events etc
Distribution of films means…..how films are spread and released to audiences by different companies and materials/platforms such as beta/vhs/dvd/blue ray/rental or types of cinemas etc.
Consumption of films means……how films are (consumed) watched/taken in/absorbed/bought by audiences
Exhibition (consumption)
of films means……how films are spread, released and shown to an audience. Examples such as cinema/home/internet.
Exchange (consumption)
of films means……how films are traded between distribution point and audience. Example – web streaming / piracyThere can be ______________ between institution-to-audience or audience-to-audience
*Not always this order
*Just keep in mind, it doesn’t always go in this order!
Can you think of an example?
Example: Paranormal Activity – production before
funding Sometimes no marketing or marketing after
distribution
PART B
6 Main topics
Media ownership Synergy & cross media convergence Local & Global Audiences Digital technology Proliferation of hardware Technological convergence
Objectives of exam
There are 6 main topics Like in section A, only 1 will come up
so you must know all 6 This exam is tough because you
must remember so much information, CONSTANT revision is key.
If you don’t constantly revise, you will not remember everything
Think of revision like this…… Person A wants to lose weight They have 6 months At the start they are really motivated and first few days they
do well, go for a few walks/runs and eat better They lose a couple pounds In 2nd week they only walk once a week and start eating
biscuits By the first month they are only walking once every few
weeks and occasionally have healthy meals Half the time is past and they haven’t lost any weight and put
the few pounds they lost awhile back, they don’t feel good. They have a few weeks to lose weight, they panic they go on
a soup diet They lose some of the weight but are feeling stressed and
wishing they were more consistent from the start
Think of revision like this…… Person B wants to lose weight They have 6 months They start of slow and steady, eat well during week and treat
themselves on weekend. They set a goal of exercising 2 nights per week.
They lose a couple pounds By the first month they are keeping to their goal and sometimes do
3 nights of exercise and regularly occasionally have healthy meals (some treats)
They keep this consistent in the first month and have now lost a few more pounds
After 3 months they have lost nearly half the weight and feel great; confidence
They have 1 month left to lose the last few pounds and they are feeling confident and willing, it doesn’t feel like a struggle
They lose MORE than they thought, feel fantastic and think….it wasn’t as bad as they thought!
Who are you?
Are you A or B?
Past paper questions
Jan 09 Audiences (production & distribution)
Jun 09 technological convergence (institution and audiences)
Jan 10 ownership + (national) audiences Jun 10 digital media technology (institution and audiences)
Jan 11 media ownership (production and exchange)
Jun 11 audiences (marketing/distribution)
Jan 12 digital distribution (marketing/consumption)
Jun 12 cross media convergence/synergy (marketing, audiences)
Jan 13 media ownership + audience (products available to audiences)
Jun 13 digital technologies (marketing/consumption)
Jun 13 hardware (broad – effect on audiences and institutions)
THE ACTUAL QUESTIONSYEAR QUESTION
Jan 09 Discuss the ways in which media products are produced and distributed to audiences, within a media area, which you have studied.
June 09 How important is technological convergence for institutions and audiences within a media area you have studied?
Jan 10 “Media production is dominated by global institutions, which sell their products and services to national audiences.” To what extent do you agree with this statement?
June 10 What significance does the continuing development of digital media technology have for media institutions and audiences?
Jan 11 Discuss the issues raised by media ownership in the production and exchange of media texts in your chosen media area.
June 11 “Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices.” To what extent would you agree with this statement, within the media area you have studied?
Jan 12 To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied?
June 12 “Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent to you agree with this statement in relation to your chosen media area?
Jan 13 What impact does media ownership have upon the range of products available to audiences in the media area you have studied?
June 13 Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied.
June 14 The increase in hardware and content in media industries has been significant in recent years. Discuss the effect this has had on institutions and audiences in the media area you have studied.
Question style
What do you notice about the questions?
Homework (Due fri)
Revise the film stages and exam topics
Find 3 more facts for skyfall Find 3 more facts for thor 2 Find 3 more facts for my brother the devil Optional: find 3 more facts for HUNGER GAMES OR INTERSTELLAR
*The ‘facts’ should be related to STAGES & AREAS
Stages Areas
FUNDINGPRODUCTION
MARKETINGDISTRIBUTIONCONSUMPTION
EXHIBITIONEXCHANGE
Media ownershipSynergy & cross media
convergenceLocal & Global Audiences
Digital technologyProliferation of hardware
Technological convergence