Seller Release 13.1
AGENDA
1. ETRS 2.0 in EU2. Picture Policy 3. Seller Protection4. Simplified fee plan 5. Business Policy6. Unpaid item case protection7. Listing analytic tool
ETRS 2.0 IN EU
4eTRS 2.0 in EU
eTRS 2.0 in EU
Detail Seller Rating Requirement
Item as describe 0.5%
Communication 0.5%
Shipping time 0.5%
Shipping & Handling Charge 0.5%
Buyer Protection Case Requirement
Close case without seller resolution 0.3%
UK Site
Detail Seller Rating Requirement
Item as describe 0.6% 0.5%Communication 0.6% 0.5%Shipping time 0.6% 0.5%
Shipping & Handling Charge 0.6% 0.5%
Buyer Protection Case Requirement
Close case without seller resolution 0.3%
DE Site
Account Level Listing Level
Return Policy• Offer 14 days or above return option in UK / IE• Offer 30 days or above return option in DE / AT / CH
Handling Time• 1-day or same-day handling time service
Shipping service option• Offer Free shipping option• Express delivery option – offering delivery
within 1 day (only EU warehouse sellers will have this shipping option.)
Other Changes:• Min sales of £1,000 in the past 12 months with
UK/IE buyers • No longer a requirement to maintain a min average
detailed seller rating.
Autumn 2013
5eTRS 2.0 in EU
Structured Returns
Sellers will need to add values for two STRUCTURED returns fields- ‘who pays return postage costs’ - ‘how many days a buyer has to return an item (there now will be a 14 day minimum).
Autumn 2013
Best practice
√X
EU Warehouse Seller CBT Seller
√X
Offer delivery within 1 day for your listings choose “Services from outside UK”
Autumn 2013
eTRS 2.0 in EU 6
7eTRS 2.0 in EU
eTRS 2.0 in EU
eTRS 2.0 Seller Benefits:• Improved search standing in Best Match search results.• The new eBay Top-rated seller badge on the item page.• 15% discount on final value fees on UK/IE site• 20% discount on FVF on DE/AT/CH sites
* Discounts are based on Item Price excluding postage
Autumn 2013
PICTURE POLICYPHOTO MANDATEUS, CA – 1st JulyEU– Autumn 2013
PHOTO MANDATE 9
PHOTO MANDATE
Starting July 1 2013 [EU site, from autumn 2013], eBay will start enforcing these picture quality requirements on all new, revised, and relisted items. (except those in the Vehicle Parts & Accessories and Tickets categories.)
July 1
• All photos must be at least 500 pixels on the longest side of the picture.
• cannot use the eBay catalog stock photo in the primary photo position. You must upload your own photo.
• Photos cannot have borders.• Photos cannot have seller-added text or seller-added
artwork.• You must upload at least one photo per listing. except those in the Vehicle Parts & Accessories and Tickets categories
X
PHOTO MANDATE 10
PHOTO MANDATE
Follow these guidelines going forward when
• Creating new listings
• Revising existing listings
• Relisting
• Selling similar listings
• The picture quality requirements apply only to pictures that are uploaded to eBay picture services.
• Photo in description are exempted from this requirement.
July 1
PHOTO MANDATE 11
Size, Pixel requirement
For the best possible display of your listing on all eBay pages, take pictures
with a 1600-pixel dimension on the longest side.
July 1
PHOTO MANDATE 12
Photos cannot have borders, seller-added text or seller-added artwork.
Below Gallery photo is not qualified
Photos cannot have bordersThe picture quality requirements do not allow borders added to the picture after it was taken.
Photos cannot have seller-added text or seller-added artwork.No seller-added text or artworks, including such as “Free Shipping” sales information
X X X
July 1
PHOTO MANDATE 13
Watermarks are allowed
Watermarks are allowed for the purpose of establishing picture ownership to protect your intellectual property. Watermarks are only permitted for ownership and attribution and need to meet the following guidelines.• May not be used for marketing. • May not obscure the image in the photo. • May only show an eBay user ID or company name. • May not contain specific information about your product or customer service.• Must be no bigger than 5% of your photo and at a transparency level of no more than
50%.
XX
July 1
EBAY SELLER PROTECTION• Simplified protection case workflow• Feedback protection when win a case
Feedback Protection when Seller Wins a Case 15
Feedback Protection when Seller Wins a Case
• All buyer feedback (positive, negative, or neutral) will be removed promptly from transactions in which an eBay Buyer Protection case is resolved in seller’s favor by eBay.
• Any related comments and detailed seller ratings left on that transaction will also be AUTOMATICALLY removed.
RESOLVED
Removed
Removed
Opened Case (INR/SNAD)
May 1
Feedback Protection when Seller Wins a Case 16
• These removals are also shown on the report buyer hub:
Feedback Protection when Seller Wins a Case May 1
Simplified ebay Buyer Protection workflow 17
Feedback Protection when Seller Wins a Case
Describe your item accurately, use lots of pictures
Specify 1-day handling, free shipping, and a generous return policy
Maintain a fair and safe marketplace by reporting buyers
Respond immediately if you have a Buyer Protection case
Respond promptly to buyer questions
Use signature confirmation for items US$250 or more
Upload tracking no. to eBay on all of your packages
Ship within 1 business day after your buyer pays
May 1
Action Items
Simplified ebay Buyer Protection workflow 18
Simplified eBay Buyer Protection Workflow
US- 3 daysUK- 8 daysDE- 10 days
Escalate to ebay support
Buyer Open case
Simplified open case workflow started on:- US: 9 April- UK: 12 March- DE: 26 March
US: April 9UK: March 12DE: March 26
Simplified ebay Buyer Protection workflow 19
Simplified eBay Buyer Protection workflow1 2 3
4
Now
Seller Dashboard update 20
Seller Dashboard update
UK / US site “Opened case” will be removed in the Seller Dashboard
DE site will evaluate “Close case without seller resolution” in April
April 1
Change in timeframe to open a case 21
Change in timeframe to open a case
Payment Time
Handling Time
Minimum Estimated Delivery Date [EDD]
Buyer can open case within 45 days (INR/SNAD)
Buyer can open INR case during this period
Buyer can open SNAD case on the second day after paid date, until EED + 45 days
Present
Starting from 1st July
*If EDD is not available then from 10 days after payment.
EDD = Estimated Delivery Date
Jul 1
EVERYDAY SIMPLIFIED RATE PLAN• New store subscription format• Simplified final value fee plan• Free listing scheduler• Fast N’ Free logo
SIMPIFIED RATE PLAN OVERVIEW 23
ZERO RISKto list items
(50 or more free insertion fee listings)
Simplified Final Value Fee
(Flat rate FVF calculation)
Free $0Listing Scheduler
Fast N’ Free Logo
New Store subscription format
SIMPIFIED RATE PLAN OVERVIEW
Auction with Buy It Now
Diff. 30% or above
Apr 16
24Price – compare with Amazon
25ebay Store Subscription Fee
ebay Store Subscription FeeCurrent New (after Apr 16) Breakeven Listings
No.
Basic $15.95/month $19.95/month or;$15.95/month (for 1-year subscription)- Free listing up to 150 per month
>115 Active listings
Premium $49.95/month $59.95/month or;$49.95/month (for 1-year subscription)- Free listing up to 500 per month
>350 Active listings
Anchor $299.95/month $199.95/month or;$179.95/month (for 1-year subscription)- Free listing up to 2500 per month
>1,900 Active listings
• Free listings* can be either fixed price or Auction-style• Get up to 12 pictures per listing FREE (Motors Vehicles excluded)
Free Listing offer checker
Apr 16
Early termination fee will be applied for early store
subscription cancellation
Find your best store for your business 26
Find your best store for your business
http://pages.ebay.com/sellerinformation/news/FeeIllustrator.html?ssPagename=PowerUP-Fall2011
Store Subscription New Portal 27
Store Subscription New Portal
http://pages.ebay.com/sellerinformation/news/FeeIllustrator.html
Apr 16
Require manually upgrade subscription
after April 16
28ebay Store Auction Insertion Fee
May 1Ebay store Auction Insertion Fee
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 $-
$0.20
$0.40
$0.60
$0.80
$1.00
$1.20
Auction Insertion fee
Insertion fee Basic Store Premium Anchor
Current: By tier
Basic: $0.25
Premium: $0.15
Anchor: $0.1
Current
Starting or
reserve priceInsertion fee (per listing)
First 50 listings per month Any Free
(exclusion apply)
>50 listings per month
$0.01–$0.99 $0.10 $1–$9.99 $0.25
$10–$24.99 $0.50 $25–$49.99 $0.75
$50–$199.99 $1 $200 or more $2
Coming
Free listing After free listing
Basic Store 150 25¢
Premium Store 500 15¢
Anchor Store 2500 10¢
Price $1 or below insertion fee will be increased
29ebay Store Auction Insertion Fee
May 1Ebay store Buy It Now Insertion Fee
Non-store: $0.5
Current / Future Basic: $0.2
Premium: $0.1
Anchor: $0.05
Current Coming
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 $-
$0.10
$0.20
$0.30
$0.40
$0.50
$0.60
Buy It Now Insertion fee
Insertion fee Basic Premium Anchor
Selling Price
Inse
rtion
Fee
Category Non-Store Basic Store Premium Anchor
Electronics $0.50 $0.20 $0.05 $0.03
Clothing, Shoes and Accessories $0.50 $0.20 $0.05 $0.03
Books / DVDs & MoviesMusic / Video Games $0.50 $0.20 $0.05 $0.03
Motors Parts & Accessories (excluding Car Electronics) $0.50 $0.20 $0.05 $0.03
All other categories $0.50 $0.20 $0.05 $0.03
Free listing After free listing
Basic Store 150 20¢
Premium Store 500 10¢
Anchor Store 2500 5¢
Consumer Electronics FVF change 30
1 8 15 22 29 36 43 50 57 64 71 78 85 92 99 1060
2
4
6
8
10
12
Consumer Electronics simplified rate plan
Current Tech Device Current Tech Accs.
New Tech Device New Tech Accs.
New Computer and VG ConsolesASP
FVF
Fee
Consumer Electronics FVF Simplified Rate
Price Range Current FVF(Tech Device)
Current FVF(Tech Accs.)
$0.99 - $50 7% 11%
$50.01 - $1,000.00
$3.50 (first $50) + 5% remaining
balance
$5.5 (first $50) + 6% remaining
balance
$1,000.00 above
$51 (first $1,000) + 2% remaining
balance
$62.5 (first $1,000) + 2% remaining
balance
New everyday simplified rate
Consumer Electronics, Cameras & Photo and more
6% [$100 $^ ]
Camera & Photo Accessories, Cell Phone Accessories and more
9% [$82 $^ ]
Computers/Tablets & Networking, Video Game Consoles
4% [$1,550 $^ ]
Tech Accessories
Tech Device
Computer & VG console
May 1
31CSA and P&A everyday Simplified Rate
CSA and P&A FVF Simplified Rate
1 8 15 22 29 36 43 50 57 64 71 78 85 92 99 106 $-
$2.00
$4.00
$6.00
$8.00
$10.00
$12.00
CSA & P&A
Existing New CSA New P&A
ASP
FVF
Price Range Current FVF
$0.99 - $50 10%
$50.01 - $1,000.00$5 (first $50) +
8% remaining balance
$1,000.00 above$81 (first $1,000) +
2% remaining balance
New everyday simplified rate
Clothing, Shoes & Accessories 9% [$100 $^ ]
Parts & Accessories - Apparel & Marchandise
9% [$100 $^ ]
Parts & Accessories 8% [$1,017 $^ ]
May 1
CSA
P&A
Collectible & Others FVF Simplified Rate 32
Collectible & Others FVF Simplified Rate
1 9 17 25 33 41 49 57 65 73 81 89 97 105113121129 $-
$2.00
$4.00
$6.00
$8.00
$10.00
$12.00
$14.00
Collectible & Others
Media & VG ExistingAll Other, Coin & Paper money, Musical Instruments & Gear and BI Ex-istingMedia & VG, BI and All other NewCoin & Paper Money, Musical Instrument & Car New
FVF
AS
P
Price Range Media & VG All Others
$0.99 - $50 13% 11%
$50.01 - $1,000.00
$6.5 (first $50) + 5% remaining
balance
$5.5 (first $50) + 6% remaining
balance
$1,000.00 above
$54 (first $1,000) + 2% remaining
balance
$62.5 (first $1,000) +
2% remaining balance
New everyday simplified rate
BooksDVDs & MoviesMusicVideo Games
9% [$100 $^ ]
Coins & Paper Money 7% [$200 $^ ]
May 1
Media & Other
Coins, Musical instrument
Fee Calculator 33
Fee Calculator
Use your sales data with the Fee Calculator to pay the lowest fees possible
http://pages.ebay.com/sellerinformation/news/Feecalculator.html
Fast ‘N Free Logo 34
Fast ‘N Free Logo
eBay Fast ‘N Free logo - appear on the View Item page for qualified listings can increase your sales by up to 11%*• item location is in US • 1-day handling time with tracking uploading• offers free expedited shipping • delivered within 4 business days or less based on the item location and buyer's location
Auction-style listings with Buy It Now:• To keep the unique eBay Auction-style listings a great attraction for buyers, starting May 1, when you add
Buy It Now to any Auction-style listing, it must be at least (10%) -> 30% over your listing’s start price.
May 1
35PRESENTATION TITLE GOES HERE
May 1AU Store Subscription Changes
Future
Fee Free Listings
Fashion / Tech /
Accessories / Media /
Collectables
Technology (items sold for $200 or
more)
All other (excludes vehicles & classifieds)
Basic AU $19.95 80 Fixed Price 9.5% 6% 8%
Featured AU $49.95 200 Fixed Price 8.5% 5% 7%
Anchor AU $499.95 Unlimited 7.5% 4% 6%
PreviousFee FVF
Basic & Featured AU $49.95 7%
(Cap $100)
Anchor AU $499.95 6%(Cap $100)
Technology categories for items sold for
$200 or more include
Cameras; Computers; Electronics; Home Entertainment; Phones; Video Games
EU Store Subscription Changes
ChangesShop level
Basic Featured Anchor
New monthly subscription fee
Increase from £14.99 to £19.99
(DE: €19.95 to €24.95)
Increase from £49.99 to £59.99 (DE: €49.45 to €59.95)
£349.99 (DE site: €299.95)
Zero IF for FP 20* 60* All 30-day and GTC FP listings
June 13
EU Store Subscription Changes 36
FVF Changes in Tech Category 37
FVF Changes in Tech Category
From May on, we will disburden high ASP listings by
• capping FVF by max. 150€/9€ and
• increase basic FVF by 1point up to 6%.
Category Selling price Current final value fee
New final value fee
Computers
Tablets & Netzwerk
Haushaltsgeräte
Foto & Camcorder
Video & Audio
Handys & Kommunikation (außer Handys mit
Vertrag)
Videospiele & Konsolen (außer PC- & Videospiele)
Auto-Hi-Fi & Navigation TV
150 € and over 5% 9 €
Under 150 € 5% 6%
June 13
38Featured First Fee Increase
Featured First Fee Increase
The new Featured First fees
Listing Type Current Featured First fees New Featured First fees
Auc and FP listings (3-, 5-, 7- and 10-day) 24.95 € 49.95€
FP listings (30-day) 59.95 € 119.95 €
Notes: please be aware that featured first is only available for DE Top-rated sellers
June 13
BUSINESS POLICIES
Between Mar and July you'll be invited to opt in to use business policies to manage your own custom settings
• Postage• Returns
• Payment information
Business PolicyMar - Jul
Price update 40
Business Policy• Review the custom set of business policies for postage, returns and payment information automatically created by eBay. These are based on your current active, scheduled and ended listings.
Price update 41
Mar - Jul
• Payment policies• Additional check
out policies
Payment Policy
Price update 42
Mar - Jul
Return Policy
Price update 43
Mar - Jul
• US, international shipping
• Handling time• Combine
shipment discount [account level]
• Shipping rate table [account level]
• Exclude location
Shipping Policy Mar - Jul
45
Best practice
• we encourage you to periodically review your existing policies and consolidate
them whenever possible, to keep listing quick and easy.
• review your current listings to make sure that they don’t contain any potentially
conflicting information around postage, payment and returns within the item
description.
• You may bulk edit
business policies
PRESENTATION TITLE GOES HERE
Mar - Jul
UNPAID ITEM CASE PROTECTION
Seller tool 47
Many fixed price and auction-style items purchased with Buy It Now not sold until the buyer pays
Eligibility
• [US site] Less than $1,000, / [UK] Less than £650
• paid with PayPal or a merchant credit card( US only)• shipping cost is specified for the buyer.
– Quantity will be available for sale unless the buyer pays right away
Until end of 2013
48PRESENTATION TITLE GOES HERE
Best Offer items not “sold” until a buyer commits to buy or pays
– Beginning in May, in the Computers & Tablets, Jewelry & Watches, and Art
categories, when you accept a buyer’s Best Offer, the item will remain for sale
until the buyer commits to buy, and in most cases, pays.
Seller Could
– able to accept multiple offers
– the first buyer commit to buy or pay will trigger the sale.
• US/UK sites- eligible for “immediate payment” item need to be paid. Others,
buyer must commit to buy
• DE site – buyer agreed to pay
*set up automatic responses so you can speed up the offer process for buyers and save yourself time.
May 1
49PRESENTATION TITLE GOES HERE
Mock up only
50PRESENTATION TITLE GOES HERE
File unpaid item cases 2 days sooner April
Sellers are required to wait at least 4 days, so total 6 days to close UPI case.
other update 51
Category & Classification Changes
• When categories & Item Specifics are updated to be aligned with the European sites,
sellers items will have increased visibility in the European marketplaces
• When categories & Item Specifics are updated in response to specific buyer pain points,
buyers will find their items with greater ease.
• When categories & Item Specifics are update to be more consistent throughout the site,
sellers items will potentially be found in the left nav more consistently when listing in 2
categories.
• Improved category recommendation, category and aspect alignment.
• UK/AU will have big category and item specifics change this time.
April
52
Photo MandatoryRequire no ART work in theGallery photo
Summary of SR 13.1
Summary of SR 13.1
US store enjoy free Listings
(50 or more free insertion fee listings)
Simplified Final Value Fee
(Flat rate FVF calculation)
FreeListing Scheduler
Fast N’ Free Logo
New Store subscription format
Auction with Buy It Now
Diff. 30% or above
eTRS 2.0 Change in
May Apr Aug
May
Jul
Apr
Apr
May
Business Policy(Faster way to manage T&C)
Mar - Aug
Simplified ebay Buyer Protection workflow
Apr
BBE STRUCTURE
Seller Dashboard / TnS Dashboard ??
Seller Dashboard TnS Dashboard
Evaluation Cycle 30 days 8 weeks (60 days)
Evaluation CriteriaLOW DSR
Positive Feedback %Dispute number
LOW DSRNegative / Natural feedback
Dispute number
Evaluation Date 20th each month Each Wednesday
Purpose Top Rated Seller Account sustainability
Benefit Best Match Ranking / FVF discount
Steady account for business growth
BBE Structure 54
BBE Structure 55
BBE Structure
1.2%
BBE Rate = BBE transaction / Last 8 weeks transaction total
TnS Dashboard
TnS Dashboard
Seller restriction information (Daily update)
Detailed data:-(Weekly update - Wednesdays)- High Global BBE Enforcement - GMV Based BBE Enforcement- Customer Level BBE Enforcement - Below Standard Enforcement
BBE Structure 57
TnS Dashboard
• Account restricted, please check the selling quantity and GMV limitations
Warning
• Partly restricted, check with the limitation target
Pre-Alert
• Not restricted by BBE Enforcement, but still can be restricted by other restriction (Newbie, category…etc.).
Normal
BBE Structure 58
TnS Dashboard
Transaction Base BBE Rate
BBE transaction / Pre. 8 weeks transaction < 1.2% = Safe
GMV Base BBE Rate
BBE transaction GMV amount / Pre. 12 weeks transaction GMV < 3% = Safe
Transaction Base BBE Rate (Multi account base)
Same as “transaction base BBE rate”
BBE Structure 59
TnS Dashboard
BBE Structure 60
61
Product Level TnS dashboard
PRESENTATION TITLE GOES HERE
BBETransaction
ReportDuration
BBE transaction count.
Contribution of overall BBE rate
- Dashboard launched at March 20.- Seller could review BBE transaction by item
level
62
Best Practice
Week 10 Week 11 Week 12 Week 13
Low DSR
Open Case
N / N Feedback
Transaction Number
Worse items
PRESENTATION TITLE GOES HERE
Record all BBE transaction history each week could accurately FORECAST account Restrict / Uplift date.
LISTING ANALYTIC
64Best Match 2.0
Listing Analytic Tool 65
Listing Analytic Tool – eBay Portal
Site Selection12
3
66
Impression Rate
Impression Rate
Item listed
Ranking = Sold Items / Impression
Remarks:If Low sold items / High Impression = Low RankingIf High sold items / Low Impression = High Ranking
Benchmark 67
Benchmark
Searched Keyword
Competitor
Top Five benchmark
Ranking
Example
Listing Analytics Tool – CN Portal 68
Listing Analytics Tool – CN Portal
69
Recommend Solution
Recommend Solution
70
Thank You