Selver 2019 price list of advertising spaces
Advertising on entrance gates
Size of the advertisement: 600x300mm, 600x430mm
Period: 1 week/entire chain
Number of stores: 53
Amount: 197
Price: 1500 EUR + VAT
Advertising on security gates
between tills
Size of the advertisement: 650x1400mm
Period: 1 week/entire chain
Number of stores: 53
Amount: 219
Price: 1300 EUR + VAT
Floor sticker in the entrance area
Size of the advertisement: 1000x1000mm
Period: 1 week/entire chain
Number of stores: 53
Amount: 53
Price: 980 EUR + VAT
Advertising on security gates
on entrance
Size of the advertisement: 650x1400mm
Period: 1 week/entire chain
Number of stores: 53
Amount: 100
Price: 980 EUR + VAT
Shelf solution 2 pc per store
Size of the advertisement: 210x800mm
Period: 1 week/entire chain
Number of stores: 53
Amount: 106
Price: 1080EUR+ VAT• The space between advertisements should be at least
1 meter
Shelf solution “saw” 1 pc per store
Size of the advertisement: protruding part
max 240x240mm
Period: 1 week/entire chain
Number of stores: 53
Amount: 53
Price: 600 EUR+ VAT
Shelf solution “saw” 2 pc per store
Size of the advertisement: protruding part max 240x240mm
Period: 1 week/entire chain
Number of stores: 53
Amount: 106
Price: 900 EUR+ VAT
Shelf solution 1 pc per store
Size of the advertisement: 210x800mm
Period: 1 week/entire chain
Number of stores: 53
Amount: 53
Price: 720 EUR + VAT
Wobbler
Size of the advertisement: 120x120mm
Period: 1 week/entire chain
Number of stores: 53
Amount: 5pieces / per store – 265 pc
Price – 650 EUR + VAT
Amount: 3pieces / per store – 159 pc
Price – 440 EUR + VAT
Amount: 1piece / per store – 53 pc
Price – 220 EUR + VAT
Price tag cover
Size of the advertisement: 110x100mm
Period: 1 week/entire chain
Number of stores: 53
Amount: 5pieces / per store – 265 pc
Price – 650 EUR + VAT
Amount: 3pieces / per store – 159 pc
Price – 440 EUR + VAT
Amount: 1piece / per store – 53 pc
Price – 220 EUR + VAT
Cube or ohter advertisement in a shelf*
Size of the advertisement:
Period: 1 week/entire chain
Number of stores: 53
Amount: 53
Price: 750 EUR+km
* Space must be agreed with purhcasing
departement.
Advertisement will be installed in place of
products.
Shelf edge decorationSize of the advertisement: sides 400x800mm
Period: 1 week/entire chain
Number of stores: 53
Amount: 106
Price: 980 EUR + VAT
Shelf edge decoration with 5
wobblers or 5 price tag covers
Size of the advertisement: sides 380x800mm
Period: 1 week/entire chain
Number of stores: 53
Amount: sides 106+ wobbler 265
Price: 1080 EUR + VAT
Full shelf edge decoration
Number of stores: 53
Price: 35 EUR + VAT 1 week/1 store
*No coefficient will apply
* All technical conditions in accordance withthe specific agreement
Stand wrapper when purcahsing a stand
Height of the advertisement: 600mm* *except special solution
Period: 1 week/entire chain or 1 week/store
Number of stores: 53
Amount: 53
Price: 750 EUR + VAT or 30 EUR + VAT/store**no coefficient will apply. from 25th store full price will apply
Promotional leaflet in product shelfPeriod: 1 week/entire chain or 1 week/1 storeNumber of stores: 53Amount: 1piece/per store – 53 pcs
Price: 220 EUR+VAT3pieces/per store – 159 pcsPrice: 440EUR+VAT
Poster on the necks of bottles
Size of the advertisement: 210x300mm
Period: 1 week/entire chain
Number of stores: 53
Price: 300 EUR+VAT
A3 advertisement on the
alcohol *tree*
Size of the advertisement: A3, landscape
Period and price will be agreed individually.
Posts in alcohol section
Period: 1 week/20 stores
Price: 800 EUR+VAT
Period: 1 week/10 stores
Price: 450 EUR+VAT
Period: 1 week/5 stores
Price: 270 EUR+VAT
Advertising subjects on
grocery sticks
Size of the advertisement: 100x300mm (folded lengthwise into four)
Period: 1 week/entire chain
Number of stores: 53
Amount: 1287
Price: 780 EUR + VAT
Grocery sticks
(belong to the orderer)
Size of the advertisement: 280x35mm
Period: 1 week/entire chain
Number of stores: 53
Amount: 1287
Price: 650 EUR + VAT
Cash plates at half of the tills
Size of the advertisement: 94x197mm
Period: 1 week/entire chain
Number of stores: 53
Amount: 217
Price: 650 EUR + VAT
Cart advertisementSize of the advertisement: 296x214mm, A4, landscape, one-sidedPeriod: 1 week/entire chain,
except Balti JaamNumber of stores: 53Half of the carts (advertisement for two sides): 5970pcAll carts (advertisement for two sides): 11940pcPrice for half of the carts: 980 EUR + VATPrice for all carts: 1500 EUR + VAT
Advertising on multimedia scales
Size of the advertisement: 800x600px,
800x462px when scale is in use
(the lower part of the advertisement
is covered by information bar)
Period: 1 week, display frequency
10 seconds per 30 seconds or more
Number of stores: 22
Amount: 104 scales
Price: 180 EUR + VAT
Adds are replaced at the start of odd
HH periods and the advertising on
the scales can be purchased for a
minimum period of two HH periods.
Shopping basket support surface sticker in
the till area
Size of the advertisement: 320x200mm
Period: 1 week/entire chain
Number of stores: 53
Amount: 302
Price: 650 EUR + VAT
Advertising on cash register screens
Period: 1 week/ entire chain
Number of stores: 53
Amount: 302
Size of the advertisement: video: 4:3
sides ratio, VGA 640x480
.mp4/JPG/JPEG)
picture: 270x382 (preferably JPEG/JPG)
Price: 150 EUR + VAT
Advertising on indoor screensPeriod: 1 week/ entire chain
Number of stores: 53
Amount: 144
Size of the advertisement: video: Portrait
(1080x1920); Landscape (1920x1080),
.mp4, framerate preferably up to 25
frames per second, Bitrate no more then
30 000 bps (preferably up to 25 000)
picture: JPEG/JPG/PNG, 1080x1920
(Preferably JPEG/JPG)
Price: 1500 EUR + VAT
When advertising in fewer stores,
following prices will apply: 1-10 stores:
150 EUR + VAT per store
Starting from 11 stores 125 EUR + VAT per
Store
For a longer period a discount of -10% per
week will apply.
Roll up at the information desk
Period: 1 week
Number of stores: 1
Amount: 1
Price: 100 EUR + VAT
*except Viimsi Selver
Car spot in Järve Selver
Period: 1 week
Number of stores: 1
Amount: 1
Price: 165 EUR + VAT
Car spot in Merimetsa, Ülejõe, Pirita,
Tondi, and Männimäe Selver
Period: 1 week
Number of stores: 1
Amount: 1
Price: 110 EUR + VAT
Advertising and giveaways on socialmedia channels
Size of the advertisement: 1200x1200
Period: 1 week
Price: 300 EUR+VAT
Format: consumer game
Condition: 3 prizes
Contacts: 89 000 page like
Post boosting: possible forextra charge
Summary of reach and engagement will beissued after the game isfinished.
.
Size of the advertisement: 1200x1200
Period: 1 week
Price: 100 EUR+VAT
Format: consumer game
Condition: 3 prizes
Contacts: 3000 followers
Post boosting: possible for extra charge
After the game we will issue spread statistics
Facebook+ Instagram*
Size of the advertisement: 1200x1200
Period: 1 week
Price: 400 EUR+VAT
Format: consumer game or advertising banner
Post: will be boosted. Will appear in Facebook and Instagram as sponsored post.
*This option is for advertising new products oritems in campaign without running a giveaway..
Banner at the opening page of www.selver.ee
Period: 1-4 weeks
Sizes and price per week:
small banner 747x747 px – 170 EUR+VAT
big banner 848x410 px – 300 EUR+VAT
Products position boosting in e-Selver
Period: 1-4 weeks
Package: In each e-selver category, up to 3
products are increased on top of popularity
rankings. For the given period, a sticker
„Selver soovitab“ („Selver reccomends“) will
be added to the product.
Price: depends on category visitation
numbers and will be between 50-150
EUR+VAT per week
Samples for e-Selver clients
Period: 2 weeks
Package: Includes the banner for Selver website
and assembling samples to shopping bags.
Samples must have e-Selver stickers.
If for the same time a banner at the opening page
of www.selver.ee is booked, combined price will be
cheaper.
Price per week:
• Small banner - 100EUR+VAT
• Big banner – 170EUR+VAT
Advertising in Selver´s newsletter
Size of the advertising photo: 300x200px
Max length of the advertising text (link):
250 characters, text box size 300x200px
Price: 200EUR+VAT
Advertising in the customer
magazine “Hea Mõte”
print run of 360 000
Size and price of the advertisement:
1/1 pages 210x297mm+5 mm bleed, 2500 EUR + VAT
½ pages 178x120 mm 1350 EUR+VAT
Advertising in the customer
magazine Weekly Deals
print run of 360 000
Size and price of the advertisement:
½ pages 176x128 mm 1350 EUR+VAT
The advertisement must be ofsufficiently good quality and in PDF
format.
Advertising in Selver’s Summer and Christmas Newsletter
Detailed information with advertising
options, prices, and deadlines is forwarded
with separate materials.
Further information:
To contact Selver Marketing Departement: Kristel Kauts +372 5308 0494, +372 6673280, [email protected]
Ambient Marketing manages Selver’s internal media under a cooperation agreement. To order advertising, please contact:Ede Meister +372 58 226 967, [email protected]
Artist manages Selver’s internal radio under a cooperation agreement. To order advertising, please contact: [email protected] 6 484 455
Rules for ordering internal media:
• The advertising surfaces are priced for the entire chain (53 stores), unless the price list states otherwise. When the advertising is displayed in fewer stores, the following additional coefficients shall be applied to the surface unit price (to the store):
– 1-15 stores: x 2.0
– 16-25 stores: x 1.6
– 26-35 stores: x 1.4
– 36-45 stores: x 1.2
– 46-47 stores x 1,0
– Starting from 48 stores price for the whole chain shall apply.
Additional coefficients are added regardless of the extent of product variety in Selver.
• Internal media is sold:
– For campaign period(s) (campaign calendar attached) or
– For a specific agreed period (month, half a month, 2 weeks, etc., the minimum period is 2 weeks)
• The advertiser can make bookings, but for surfaces with limited availability the booker has to confirm the order within 3 working days after another potential purchaser emerges.
• The advertisers have to re-formalise the booking into an order no later than 4 weeks before the desired campaign period. The order must be submitted at least 1 week before the beginning of the campaign period, otherwise the period is postponed.
• Confirmed orders cannot be cancelled less than 4 weeks before the campaign. A contractual penalty of 30% of the booked surface price shall be paid for orders cancelled more than 4 weeks before the campaign.
• The purchasers are obligated to confirm the designs at least 2 weeks before the campaign period (for a customer magazine, 1 week before the magazine goes into print) by sending them to Ede Meister via email ([email protected]). Selvereither confirms the design or forwards amendments via email within 4 working days, at the latest.
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Rules for ordering internal media:
• Selver checks product availability in stock or in the campaign (in case of offers related to displays, also the display availability). Designs for products and offers that are not available in stock or in the campaign are not confirmed.
• For Mix &Match offers, a 50% discount applies to media surfaces. Discount and specialstandards apply when the communication contains the precise Mix &Match offeravailable exclusively at Selver and the design conveys all the necessary information on the offer. The advertisement must contain the precise details of the offer (conditionsof the offer, products).
• Advertising of spirits is only allowed in the alcohol department.
• Selver has the right to propose changes in design without giving a reason. Generally, such recommendations are associated with Selver’s policies and values, in which Selvershall retain the right to its own interpretations.
• Advertising surfaces need to meet the agreed manufacturing standards (standards determined in the price list, mail order, and other documents forwarded to the contractor)
• Material that does not meet to the manufacturing standard shall not be exhibited, which does not exempt the advertiser from paying for the surface.
• In case of any problems or questions, advertiser should contact Ede Meister([email protected], +372 58 226 967), indicating in the complaint the specific store, date, and a photo of the situation. The complaint shall be addressed within 2 working days. A credit invoice shall be issued for non-published advertising (store / day as the unit, based on a confirmed correct complaint)
• If the materials are installed by the advertiser, then
– The materials can be installed within +- 1 working days of the campaign period. If the offer starts on a specific date, the materials cannot be displayed earlier. To the same degree, removal needs to be arranged sooner/later, so the advertising display period would be as agreed.
– The installer shall inform the information desk that he/she came to install the advertising and to take photographs in the store. If necessary, the information desk shall inform the security department. More complex works shall be coordinated with the store manager or sales manager.
– Upon removing the materials, all the surfaces need to be cleaned and restored to their original form (remove traces of glue, fixing tape, all used mounting devices), otherwise the advertiser will be invoiced for the costs of rectifying the deficiencies.
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• If the materials are not removed by the advertiser, Selver has the right to remove thematerials and destroy them. Every excess media day shall be billed.
• An invoice for the advertising surface subscriber shall be issued 7 days after the beginning of the advertising surface period. In case of complaints, the credit invoice shall be issued in the amount of the complaint. Complaints are not the basis for refusing to pay the invoice on time. Invoice deadline for payment is 14 days.
• The media fees include a media charge in the advertising purchase price. Installation, production, and fees for other acquired services that are added, are not included in the contractual marketing support amounts.
• Selver shall frequently check the accordance of the advertising with the orders table. If advertising that has not been ordered is detected in the store, the advertiser shall be invoiced for the used media volume.
• Selver has the right to change the internal media prices by notifying the provider/partners 2 months in advance.
• Confirmed orders shall be sold at the price indicated in the order.