By Dhevita marianna 110710131
Hellooo….
Sapa loe???
Apa yang ada di pikiran orang lain ketika mendengar nama Anda??
Ingat???Ingat???
What is personal What is personal branding?branding?
you
A Personal Brand is a positive expectation, a promise to your market. It is the
preferred position in your client’s mind. A personal brand owns the equity stake, the
mindshare on which no one else can compete.
—Joe Heller, president, Heller International
Personal brandingPersonal brandingWhy?? to have a public persona that
stand for something clear, powerful, and compelling in the mind of people you come into contact with.
How we make personal How we make personal brand??brand??
1. Find passion
2. Make purpose
3. Find motivation
4. Formulate personal brand
5. Take action
6. publishing
Personal Branding FactPersonal Branding Fact
Branding takes timeBrands grow organicallyBrands are not rationalBrands demand absolute commitmentBranding always has an effect
Key to winning brandKey to winning brandClaritySpecializationConsistency
THE FOUR LEVELS OF BRAND THE FOUR LEVELS OF BRAND RESPONSERESPONSE
1. Awareness
2. Affinity
3. Understanding
4. Decision threshold
Your visibility is more important than your ability
Brand ChannelsBrand Channels
The second brain of a Personal Brand.
The roads to your prospects, the various marketing communications tools and methods that you use to convey your brand to your pool of prospects and turn them into ideal clients
two categories of branding two categories of branding channels: channels: Inclusive channels. With inclusive
channels, you don’t have much control over who sees the message,
so you’ll probably attract a larger response but lower-quality
prospects.
Exclusive channels. With these channels, you can control who sees your message, but you reach fewer
people
Daftar pustaka
Montoya, Peter (2009). The Brand Called You. Mc Graw Hill