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University of La Verne - Communications Department Public AffairsSenior Seminar Project Spring 2012
Karo ChakhlasyanMay 23, 2012
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98
Days Partnered with the University of La VernesAnnual Giving
Spotted PiG campaign
Created the Student Philanthropy Fellowship
Connecting students to the message of SPF
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Spotted PiG
Campaign Started four semesters ago
My second semester
Student Emergency Loan Fund
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Spotty Communication
Does not communicate message
Spotted PiG= Giving
Not connecting with students
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Possible solution
What are other schools doing?
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Key Word ~Google keyword results* Top 2 results
student philanthropy council
3,300,000
1. Penn State 2. Cal Poly
Student philanthropycommittee 2,630,000 1. Uconn 2. CSBSJUStudent philanthropycampaign 2,480,000 1. CASE.org** 2. Kent StateStudent philanthropyprograms 4,830,000 1. Edinboro 2. U ofWashingtonUniversity student
philanthropy8,000,000 1. Edinboro 2. U of Iowa* as of 12/7/11 **Council for advancement
and support of education
Most have philanthropy clubs!
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The Student Philanthropy
Fellowship Easier to communicate to students
Students speaking with student
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The Student Philanthropy
Fellowship Create club
Draft constitution
Get recognized through ULV
Create presence Weekly Activities
Digital/real
Translate to higher attendance5/23/12 7chakhlasyan
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Taking it to the streets
12 activities
Flyers of SPF not of activities Promote SPF in person Promote activities on Facebook
Always carry the message
of giving
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Taking it to the streets
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Debut at club fair 36 people signed up
First meeting two people
showed up
Weak turn outs
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Taking it online
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Taking it online
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Digitize the club
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How to get people to the page?
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Taking it online
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Use Facebook ads
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Taking it online
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129 clicks
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Taking it online
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Internet memes
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Taking it online
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Created the ULV Meme Page
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Taking it online
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#7 for total likes and friends involving ULV on Facebook
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Taking it online
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Made meme page admin
Sponsored ads
using popularity ofmeme page
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Taking it online
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Progress
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Progress
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Spotted PiG Collection Carnival
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May 3rd, Campus Center
Annual Giving and SPF help set up the event.
Raised ~$1000
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Bittersweet finish
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Possible problems: Change of location day before
Cupcakes, not meal
Great concept Interactivity is key
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Bittersweet finish
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Constant learning process
Hopefully increased social awareness
We cant do it alone
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Questions